If you’re like me and if you’re like my most successful clients you’re trying to build a business under some pretty tough circumstances. It’s a struggle to find vendors who won’t over-promise and under-deliver. I face this challenge daily.

And in my quest to deliver methods that get you patients, I’ve found Paul Smith, host of the Sell With A Story podcast. On today’s show he reveals a simple method that can help you become the most sought-after Dentist in the marketplace. (2 of 2)

In part #1 of this 2-part series, Paul Smith bestselling author of "Sell With A Story" reveals a powerful NEW method that’s helping dozens of men and women become the most sought-after, most in-demand Dentist in their town.

While the idea of using storytelling to attract more patients and make your communications more persuasive isn’t new, Smith reveals what “strategic storytelling” is and how it can make case presentations easier and improve case acceptance. (1 of 2)

In the 2nd episode of this 3-part series, host Ken Newhouse reveals how most dental website companies aren’t giving you your money’s worth. In the sea of “sameness”, the majority of dental websites are using the exact stock photos and copy as their competition.

The majority of dental website read like a menu at a restaurant when they should be packed with helpful, useful and valuable information that capture attention and get patients on your schedule. (2 of 3)

You work hard, you deliver exceptional service and your reputation is important to you. Unfortunately, your website might be saying something completely different. Perhaps your website isn’t delivering new patients like you were told it would and maybe you’re not happy paying for it month after month.

Today starts a new series where I’m going to show you 7 elements that that can transform your unproductive website into a consistent source of new patients faster and cheaper than you can imagine.

One of the biggest challenges for Dentists today is knowing how to create messaging that resonates with patients in the marketplace. Most dental marketing doesn’t work and the majority of dental websites are a waste of money because of poor messaging.

The PSL worksheet is a one page template you can use to create crystal clear messaging that patients will understand and engage with. It's incredibly powerful and it's super easy to use. DOWNLOAD THE PSL WORKSHEET FREE in the show notes.

An in-depth analysis of one brand that’s dominating the competition using the Practice Storyline Framework. We’ll evaluate how integrating this framework into your messaging and communications can instantly make your marketing more effective. And your website can become one of the primary sources of new patients (and profit) for your practice.

When you can develop clear, concise messaging you will attract more high-value patients; you can improve case acceptance and you can become more profitable.

Amid all the noise in the marketplace your patients aren’t hearing you. They aren't able to pay attention to you. So, how do you attract and keep their attention? By using the elements of story. “Story” is the most powerful tool there is to captivate and compel people to take action.

“Story” is the secret language of the human brain. The Practice Storyline Framework is a tool for creating magnetic messaging patients will love. It allows you to cut through noise and distraction in the market

DotCom Dentists are the most in-demand dentists in the marketplace. The DotCom Dentist podcast is about helping you clarify your dental marketing message and communications so you can attract high-value new patients (HVP’s); increase case acceptance and become more profitable.

You’ll learn the secrets of using narrative-based model in your practice; how to create messaging that will be magnetic and irresistible to HVP’s; how to create a high-converting website and powerful marketing collateral.

Clarify your messaging and communications and HVP’s will find you magnetic and irresistible. They’ll be attracted to you and they’re going to listen to what you have to say. So, developing clear and concise messaging and communications is critical to the success and profitability of your practice.

In fact, not having your messaging and communications nailed down is the primary reason your dental marketing and your dentist website are falling flat and producing few (if any) HVP’s.