In this episode of The Abundance Mindset, Vinney Chopra and Gualter Amarelo break down a simple truth most investors and business owners overlook: when marketing slows down, everything else follows.

This episode dives deep into what actually works when it comes to marketing and leasing in real estate and business:

👉🏻 Why low occupancy is often a marketing problem, not a market problem

👉🏻 How small, low-cost actions compound into faster lease-ups

👉🏻 The importance of signage, curb appeal, and first impressions

👉🏻 Turning residents, reviews, and referrals into your best growth engine

If you're an investor, operator, or entrepreneur who feels stuck after a slow season or wants to start the year strong, this episode will reset your mindset and your strategy. Vinney and Gualter share actionable insights you can implement immediately — reminding you that marketing isn't noise or hype. When done with intention, it's service. And when you double down on the basics, abundance follows.

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TIMSTAMP:

00:00:00 Welcome to Abundance Thursdays

00:01:40 New Year Focus and Momentum

00:02:45 Marketing Metrics and Vacancy Wake-Up

00:03:55 Inspect What You Expect

00:04:45 2026 Outlook and Lending Shifts

00:05:30 Fannie Mae vs Freddie Mac Explained

00:06:35 Seasonal Slowdowns and Goal Reset

00:07:40 Why It's Time to Double Down

00:08:30 Marketing Before You Close

00:09:15 Day-One Execution and Visibility

00:10:15 Telling the New Ownership Story

00:11:10 Leasing Speed by Market Comparison

00:12:05 Online Listings and Lead Sources

00:12:55 Hiring the Right Leasing Agents

00:13:55 Leasing Energy and First Impressions

00:14:45 Look-and-Lease Tactics That Work

00:15:35 Getting Loud With Signage

00:16:10 From Ideas to Implementation

00:16:55 Standardized Marketing Playbooks

00:17:40 Banners, Flags, and Visual Attention

00:18:35 Curb Appeal and Landscaping Wins

00:19:45 Visibility From the Street

00:20:25 Small Fixes, Big Perception Shifts

00:21:30 Parking Lots, Striping, and Details

00:22:25 "Future Resident" Psychology

00:23:15 Marketing Is Not Sales

00:24:05 Traffic Flow and First 10 Seconds

00:25:00 Marketing as Service

00:26:05 Residents, Not Tenants

00:27:00 Hitting 90%+ Occupancy Mindset

00:27:55 Online Presence and Reviews

00:29:05 Incentivizing Reviews and Testimonials

00:30:05 Raffles, TVs, and Referrals

00:31:05 Turning Residents Into Marketers

00:32:00 Where to Learn More

00:33:00 Final Thanks and Reviews

00:34:00 Show Outro and Schedule

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Check out the FULL episode

↳ Youtube: https://youtu.be/QG4snbnNBT4

🚀 Connect, Invest & Learn with Vinney (Smile😊) Chopra

👉 https://linktr.ee/VinneySmileChopra

Find Gualter:

↳ Website: https://www.ibuildmillionaires.com/

↳ Instagram: https://www.instagram.com/gualteramarelo/?hl=en

↳ LinkedIn: https://www.linkedin.com/in/gualteramarelo