In this episode of The Abundance Mindset, Vinney Chopra and Gualter Amarelo break down a simple truth most investors and business owners overlook: when marketing slows down, everything else follows.
This episode dives deep into what actually works when it comes to marketing and leasing in real estate and business:
👉🏻 Why low occupancy is often a marketing problem, not a market problem
👉🏻 How small, low-cost actions compound into faster lease-ups
👉🏻 The importance of signage, curb appeal, and first impressions
👉🏻 Turning residents, reviews, and referrals into your best growth engine
If you're an investor, operator, or entrepreneur who feels stuck after a slow season or wants to start the year strong, this episode will reset your mindset and your strategy. Vinney and Gualter share actionable insights you can implement immediately — reminding you that marketing isn't noise or hype. When done with intention, it's service. And when you double down on the basics, abundance follows.
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TIMSTAMP:
00:00:00 Welcome to Abundance Thursdays
00:01:40 New Year Focus and Momentum
00:02:45 Marketing Metrics and Vacancy Wake-Up
00:03:55 Inspect What You Expect
00:04:45 2026 Outlook and Lending Shifts
00:05:30 Fannie Mae vs Freddie Mac Explained
00:06:35 Seasonal Slowdowns and Goal Reset
00:07:40 Why It's Time to Double Down
00:08:30 Marketing Before You Close
00:09:15 Day-One Execution and Visibility
00:10:15 Telling the New Ownership Story
00:11:10 Leasing Speed by Market Comparison
00:12:05 Online Listings and Lead Sources
00:12:55 Hiring the Right Leasing Agents
00:13:55 Leasing Energy and First Impressions
00:14:45 Look-and-Lease Tactics That Work
00:15:35 Getting Loud With Signage
00:16:10 From Ideas to Implementation
00:16:55 Standardized Marketing Playbooks
00:17:40 Banners, Flags, and Visual Attention
00:18:35 Curb Appeal and Landscaping Wins
00:19:45 Visibility From the Street
00:20:25 Small Fixes, Big Perception Shifts
00:21:30 Parking Lots, Striping, and Details
00:22:25 "Future Resident" Psychology
00:23:15 Marketing Is Not Sales
00:24:05 Traffic Flow and First 10 Seconds
00:25:00 Marketing as Service
00:26:05 Residents, Not Tenants
00:27:00 Hitting 90%+ Occupancy Mindset
00:27:55 Online Presence and Reviews
00:29:05 Incentivizing Reviews and Testimonials
00:30:05 Raffles, TVs, and Referrals
00:31:05 Turning Residents Into Marketers
00:32:00 Where to Learn More
00:33:00 Final Thanks and Reviews
00:34:00 Show Outro and Schedule
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Check out the FULL episode
↳ Youtube: https://youtu.be/QG4snbnNBT4
🚀 Connect, Invest & Learn with Vinney (Smile😊) Chopra
👉 https://linktr.ee/VinneySmileChopra
Find Gualter:
↳ Website: https://www.ibuildmillionaires.com/
↳ Instagram: https://www.instagram.com/gualteramarelo/?hl=en
↳ LinkedIn: https://www.linkedin.com/in/gualteramarelo