Today I’m sitting down with Sofia Jiang, the founder of SOFSET, a workwear brand made for the women entering the corporate world who want to look polished, professional, and still like themselves.
Sofia grew up in New York City, went to Georgetown, and started her career in investment banking at Morgan Stanley. But after realizing banking wasn’t the life she wanted to build, she left to pursue startups, fashion, and eventually her own brand.
In this episode, we talk about leaving investment banking, building a fashion brand from scratch, growing a personal brand on TikTok, launching with a waitlist of over 6,000 people, and why Sofia believes your first job does not have to define the rest of your life. We also get into banking culture, career pressure, finding your why, wellness non-negotiables, gratitude, manifesting, and what it means to build a life you’re actually excited to wake up for.
This is such a good episode for college students, young women starting their careers, anyone interested in fashion or finance, and anyone who feels like they’re being pulled down a path that might not actually be for them.