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In the third installment of my three-part series on how to turn text content into video content – I explore another way that you can take traditional content and convert it into media that books calls, develops leads and helps you close sales.

This week, I cover the classic case study – and explain how one simple adjustment can make all the difference when it comes to communicating your impact as an individual and a business.

📌 Jump In Here:

(0:00) - Teaser

(1:13) - Using case studies to BOOK calls

(2:38) - 1st step, client selection

(3:32) - “More case, less study”

(4:17) - The before and after story

(6:01) - Drop the “company mentality”

(7:14) - Use this content in multiple forms

(8:29) - What will this content do?

(11:58) - Episode wrap-up

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