Double Your Freelancing Podcast

By Brennan Dunn, Zach SwinehartBusiness Technology

Double Your Freelancing Podcast episodes

October 10, 2012Episode 3: Understanding Pricing
Hosted by Brennan Dunn and Eric Davis
Show Notes
Fall in Virginia
Writing fiction
Pricing freelancing services
Double your freelancing rate
Reverse engineering your former salary
Value based pricing, value delivered to clients
Origins of your price
How to decide on a price
Cost plus – Cost of materials, cost of equipment, labor cost, and profit.
Commodity pricing
Lack of major expenses for freelancers when using a cost plus model
Cost of living
Market rate
Battle between supply and demand
High demand drive rates up, low demand drive rates down
Also a commodity based strategy
Economic substitutes
Imperfect market
Value based pricing (Consulting)
Hired as an investment
Goal is to make more money in the long run than the cost
Emotional need
Charge based on results
Reflecting on the customer’s business and proposing a solution to help
Using your skill (software, copywriting, etc) as a means to the end (business results)
Next Week
Interview with Nathan Barry. If you have any questions for him, post a comment below.
Resources
Brennan - Samson Meteor Mic, Shush Mac app, and The Strategy and Tactics of Pricing: A Guide to Growing More Profitably.
Eric - Million Dollar Consulting.
Action steps
Ask your next potential client questions that get at the business value of the project:
Why are you looking for this project?
What kind of financial outcomes are hoping a successful completion of this project will bring you?
What would you consider a failed project?
Try to get to the root of why the client is coming to you and see what you can do so you can deliver a substantial amount of business value to them.
Transcript
We’re hoping to get a transcript later.
38 min
October 03, 2012Episode 2: Making An ROI On Your Marketing
Hosted by Brennan Dunn and Eric Davis
Show Notes
Ways we have marketed our consulting services in our past.
Blogging, forum posting, content marketing, and social networks.
Technical blogging, business blogging, random thoughts blogging.
Investing into marketing activities
Products can drive consulting sales
Marketing sales funnel
Ask “how did you hear about me?”
Difficult to track every single person from marketing source to sale
Easier to track in teh aggerate based on source (e.g. Hacker News)
How to determine when to focus exclusively on one channel or avenue.
Know, Like, Trust
Multi-touch marketing across different channels
Increase your trust factor, e.g. Open Source, blogging
Referrals transfer trust
Diverse marketing sources are needed in case something changes to your primary marketing source.
Have at least one backup source that compliments your primary one, if not two backups.
Expensive conferences can be a good filter for clients who can afford your services.
Asking for referrals
Repeat clients
Reaching out to existing clients 1-on-1 to follow up with past projects.
Offering incentives or finders fees for referrals.
Well timed out autoresponders for new leads
Next Week
Pricing methods
Resources
Eric - Why are you trying to save time? and the question “What is it that we want?” to ask clients.
Brennan - RescueTime and MailChimp
Action steps
Look at where you’ve gotten clients in the past. What did you do to increase the trust from a potential client? What kind of investment you made and what kind of return did you get from it? Was that a good ROI?
Transcript
We’re hoping to get a transcript later.
43 min
September 26, 2012Episode 1: Welcome!
Hosted by Brennan Dunn and Eric Davis
Show Notes
Double Your Freelancing Rate
Planscope
Little Stream Software
Eric’s 3 ebooks: Refactoring Redmine, Redmine Tips, Authoring Ebooks
Listening to podcasts as a focused way to get content
Distraction free time
Bettering your business
Actionable information to apply to your business today
Translate ideas from people and books into actionable tasks
Future show ideas
Marketing ROI, how to track the return of a marketing activity.
Pricing Methods, the different ways to price.
Content Marketing, writing and creating content like blogs, articles, and videos to generate leads.
Webpage design and conversion optimization.
How do you talk to a client, business-speak vs developer-speak vs designer-speak.
Open for more ideas.
Want to interview experts, listeners, and people who hire freelancers. “Feel free to volunteer other people”
Kalzumeus podcast
Next Week
Marketing ROI.
Resources
Eric - WooThemes. Premium WordPress themes. Canvas and Whitelight.
Brennan - Ramit Sethi on the Kalzumeus Podcast Getting Your First Consulting Client and Why Your Customers Would Be Happier If You Charged More
Action steps
Just like what we are doing here, this week try something new that you’ve wanted to. Either start a blog (or bring to back to life), email a high end lead you’ve been afraid of, get out of your comfort zone, try raising your rates, etc.
Transcript
We’re hoping to get a transcript later.
34 min