Double Your Freelancing Podcast

Links & resources can be found on the show notes page: https://dyf.link/episode93

In this episode, Zach talks to Josh Starr from https://joshstarr.co

Josh has started several different agencies, each of which gets clients from cold email. (He also has an agency where he does cold outreach for other agencies — how meta eh?)

His various agencies have generated over $2.3 million in lifetime value, and they’ve worked with over 3,500 clients including big brands like Walmart, Kellogg’s, Coke, and Pepsi.

Josh works with clients using his cold email strategies to create massive value for B2B prospects.

On today’s episode, you’ll learn the exact cold email strategies Josh uses that you can implement as a freelancer or agency owner to connect with new clients and have a consistent pipeline of new clients.

Check out DYF Accelerator community where you can attend live expert interviews and get one on one coaching with Zach - https://dyf.link/community

More details and links on the show notes page: https://dyf.link/episode93

Links & resources can be found on the show notes page: https://dyf.link/episode92

In this episode, Zach talks to Bo-Peter Laanen from https://blaanen.com/

Bo-Peter is a marketing coach and founder of Growth Marketing Hub.

He helps course creators grow their businesses by leveraging AI for content production, marketing, and SEO strategies.

On today’s episode, Bo-Peter talks about how to utilize AI for automation and optimizing your workflow.

You’ll learn how to leverage AI to grow your freelance or agency business, increase lead flow, and build a personal brand.

This was recorded for our private community as an expert interview and if you want to check out the community for yourself, it includes 1-on-1 coaching with myself, weekly check-ins, plus when we have calls like this one, members can join live to ask questions directly with the guest.

More details and links on the show notes page: https://dyf.link/episode92

Links & resources can be found on the show notes page: https://dyf.link/episode91

In this episode, Zach talks to Kim Swagemakers from Kimpact, about her experience going from employee to freelancer to a productized agency owner. 

On this episode Kim shares her insights about immersing yourself in client pain points to inform your trajectory, choosing a niche based on past products, finding good productized service ideas, building automated lead flows, and much more.

This was recorded for our private community as an expert interview and if you want to check out the community for yourself, it includes 1-on-1 coaching with myself, weekly check-ins, plus when we have calls like this one, members can join live to ask questions directly with the guest.

More details and links on the show notes page: https://dyf.link/episode91  

Links & resources can be found on the show notes page: https://dyf.link/episode90

In this episode, Zach talks to Jesse Hanley from Bento - the email marketing tool.

In today’s episode, you’ll find out how Jesse went from solo freelancer to scaling a 25-person agency, then selling it all and starting a SaaS email marketing product.

Jesse talks about the challenges of scaling an agency including client lead flow, having a lean team, and the benefits of a simple business model.

We dive deep into how being genuinely helpful online can lead to big customers, and whether you should chase scaling your business or focus on doing your best work every day.

More details and links on the show notes page: https://dyf.link/episode90

Links & resources can be found on the show notes page: https://dyf.link/episode89

In this episode, Zach talks to Joana Galvão from Gif Design Studios.

Joana Galvão is the co-founder of award-winning design agency Gif Design Studios and a leading business coach for ambitious creatives who want to take the shortcut.

Based in Porto, Portugal, her agency specializes in brand identities and conversion-obsessed design and serves industry leaders in 17 countries on five continents.

Her coaching program, Ambitious Creatives Booked Solid, helps freelancers get booked solid with dream projects, to 6-figures and beyond, without burnout.

Joana speaks internationally on entrepreneurship and the power of design and creativity and her work has been featured in the Guardian UK, Brand Brilliance, and Digital Arts magazine.

Join the DYF Accelerator community at: dyf.link/community 

Check out the Start The Right Type of Business beta course within DYF University, which is at dyf.link/university

Links & resources can be found on the show notes page: https://dyf.link/episode88

She goes deep into her cold outreach philosophy and approach that can help even new freelancers start booking clients today.

She also shares her email template she used to cold outreach to a design agency that ended up driving multiple five figures of business to her!

More details and links on the show notes page: https://dyf.link/episode88

Links & resources can be found on the show notes page: https://dyf.link/episode87

They’ve worked with big names like Pat Flynn and featured on Forbes, SPI, and more.

One of the cool things about their business is how systematized it is — they pay all their contractors fixed rates for projects, and have their process so dialed in that Prerna’s effective hourly rate (EHR) for copywriting is about $1,000/hr.

Tons of great insights in this episode — enjoy!

More details and links on the show notes page: https://dyf.link/episode87

Links & resources can be found on the show notes page: https://dyf.link/episode86 

If you haven’t heard of Nicolas Cole, he’s a ghostwriter-turned-agency-owner-turned-product-course-creator-biz-owner.

He is the co-founder of Ship 30 for 30, the largest cohort-based writing course on the Internet; Typeshare, the leading platform for Digital Writing tools & templates; and Premium Ghostwriting Academy, an 8-week training program teaching writers how to enter the world of ghostwriting & land high-ticket clients.

Cole is also the author of 10 books, including the best-seller, The Art & Business of Online Writing. His writing has accumulated hundreds of millions of views, and has been republished in TIME, Forbes, Fortune, Business Insider, Inc Magazine, and many more. In 2017, he built the first ghostwriting agency writing on behalf of 300+ Silicon Valley founders, investors, and CEOs of publicly traded companies, Grammy-winning musicians, Olympic athletes, and NYT best-selling authors & speakers-and to date has ghostwritten more than 3,000 articles for industry leaders on the Internet.

Today he shares his experience scaling his agency with cold outreach, and gives us a behind-the-scenes look into his story transitioning from agency work into products.

More details and links on the show notes page: https://dyf.link/episode86 

If you somehow don’t know who Brennan Dunn is, he’s the dude who started this whole DYF thing. 😅

He started as an employed developer…

Then side hustled as a freelancer…

Until it was doing enough revenue that he quit to go full-time freelance…

And then, through many twists and turns, went on to scale a bespoke-work agency to $2,000,000/yr in revenue with 11 staff…

And later sold his stake in the business to his business partner and successfully made the transition into products, while still taking on occasional high-ticket consulting gigs.

…But you already probably know all this.

After all, he’s Brennan freakin’ Dunn!

In this interview, Zach picks Brennan’s brain about a “day in the life” of running a scaled bespoke agency, and did some comparisons about the different lifestyle consequences of his 4 different paths of experience:

- Running a 7-figure bespoke agency

- Running a SaaS business (aka Rightmessage, Palladio)

- Running an education product business (aka DYF, Create & Sell)

- Running a highly-leveraged solo consultancy (i.e. his email personalization + funnel consulting engagements for SPI et al)

I talk about why I've been M.I.A., and share how focusing on expected results helped me win over a new client.