I frequently get asked about which online courses I like or would recommend. There are so many different online courses covering such a wide variety of topics and new ones get created all the time. So, rather than saying which courses I think are the best, here are a few critically important points to consider to help you pick the best online course for you and your needs.

What Outcome Are You Looking For?

I'm not saving the most important tip for last. This is the most important thing to consider because everything else hinges on this. Are you looking for information about some topic or are you looking to transform something in your life?

Informational Courses

I categorize all online courses into one of two categories. Some courses are informational where you learn something that you can add to your skillset. For example, learning how to run Facebook ads. Or learning how to get better at SEO. These are things where you just need more information in order to be successful.

Transformational Courses

The other category is courses that fundamentally transform your life and your business. This is the type of program that literally transforms something about you or your business. These are courses where it's not enough just to learn a new skill or a new strategy to add to your business. Instead, it is about giving you a totally new business structure.

Be Careful Not To Trick Yourself

The reason this is such a critical thing to understand before selecting the right online course is that most people tell themselves that all they need is a little nudge in the right direction. They just need to learn one more little thing and then that will change everything for them.

It's so easy to fall into this trap because you get tunnel vision. People think, “Oh, if I could just find clients with a higher budget then I'd be able to build the 6-figure business I need.” Or they think, “If I could just learn how to get people on the phone then once I'm on the phone with them I can almost always close the deal.” But the problem is that they aren't seeing the bigger picture. They are trapped in their own tunnel vision.

For example, most people I talk to will tell me that if they can just get someone into a meeting or if they get the right person on the phone then they can almost always close the deal. But the truth is, once people are on the phone they are pretty likely to work with you. Otherwise, they wouldn't have accepted the meeting. The fact that they are talking with you means they are already interested in what you have to offer. The real problem is they aren't getting enough people on the phone to begin with and that points towards a transformational shift that needs to take place.

They don't just need to learn a “cool trick” to get more calls booked. They need to fundamentally shift their marketing and probably their business structure so that they can offer something that delivers better results. When that happens, many more people want to get on the phone and talk about things. That's a fundamental, transformational shift.

The #1 Reason People Don't Get Results From Online Courses

The truth is that virtually everyone I talk to needs to fundamentally transform their marketing, their mindset, and their business structure to get the results they want for their business. It's also true that they believe that all they need is to learn a little thing and then they'll be good. This is why most people pick the wrong online course.

If you want to double your business. If you want to go from making $50,000 to making $100,000+ per year. If you want to go from $2,000 projects to landing $10,000+ clients it's going to require a fundamental transformation of your marketing, your mindset, and your business structure. Just learning one more skill or tweaking one sm...

I frequently get asked about which online courses I like or would recommend. There are so many different online courses covering such a wide variety of topics and new ones get created all the time. So, rather than saying which courses I think are the best, here are a few critically important points to consider to help you pick the best online course for you and your needs.

What Outcome Are You Looking For?

I'm not saving the most important tip for last. This is the most important thing to consider because everything else hinges on this. Are you looking for information about some topic or are you looking to transform something in your life?

Informational Courses

I categorize all online courses into one of two categories. Some courses are informational where you learn something that you can add to your skillset. For example, learning how to run Facebook ads. Or learning how to get better at SEO. These are things where you just need more information in order to be successful.

Transformational Courses

The other category is courses that fundamentally transform your life and your business. This is the type of program that literally transforms something about you or your business. These are courses where it's not enough just to learn a new skill or a new strategy to add to your business. Instead, it is about giving you a totally new business structure.

Be Careful Not To Trick Yourself

The reason this is such a critical thing to understand before selecting the right online course is that most people tell themselves that all they need is a little nudge in the right direction. They just need to learn one more little thing and then that will change everything for them.

It's so easy to fall into this trap because you get tunnel vision. People think, “Oh, if I could just find clients with a higher budget then I'd be able to build the 6-figure business I need.” Or they think, “If I could just learn how to get people on the phone then once I'm on the phone with them I can almost always close the deal.” But the problem is that they aren't seeing the bigger picture. They are trapped in their own tunnel vision.

For example, most people I talk to will tell me that if they can just get someone into a meeting or if they get the right person on the phone then they can almost always close the deal. But the truth is, once people are on the phone they are pretty likely to work with you. Otherwise, they wouldn't have accepted the meeting. The fact that they are talking with you means they are already interested in what you have to offer. The real problem is they aren't getting enough people on the phone to begin with and that points towards a transformational shift that needs to take place.

They don't just need to learn a “cool trick” to get more calls booked. They need to fundamentally shift their marketing and probably their business structure so that they can offer something that delivers better results. When that happens, many more people want to get on the phone and talk about things. That's a fundamental, transformational shift.

The #1 Reason People Don't Get Results From Online Courses

The truth is that virtually everyone I talk to needs to fundamentally transform their marketing, their mindset, and their business structure to get the results they want for their business. It's also true that they believe that all they need is to learn a little thing and then they'll be good. This is why most people pick the wrong online course.

If you want to double your business. If you want to go from making $50,000 to making $100,000+ per year. If you want to go from $2,000 projects to landing $10,000+ clients it's going to require a fundamental transformation of your marketing, your mindset, and your business structure. Just learning one more skill or tweaking one sm...

Learn To Think Like Your Clients

If you only get one thing from this post, take this with you. The secret to attracting and winning high-ticket web design clients is to offer them what THEY want NOT the individual skills you can provide. Learn to think like your clients.

When you make that change in your thinking it will impact every area of your business.

Pricing

It will change your pricing because you will start charging enough so you can afford to put the time into generating the impact they need. This lays the foundation of your 6-figure web design business.

Marketing

Your marketing will change to reflect how you can help rather than highlighting your technical skills.

Business Structure

The structure of your business will change because you won't have to spend time constantly hunting for clients, you will have consistent, reliable income, and you'll have a system in place that can sustain the revenue goals of running a 6-figure web design business.

Workflow

You will spend dramatically more time doing billable work that is fun and rewarding instead of grinding it out at meetups and on social media fighting for whatever low-budget projects you can find just to get you through the month.

Your Reputation

This might be the most important one of all. The way other people view you will change dramatically. You'll stop being seen as the “web mechanic” who people call to fix stuff when something breaks. Now you will become a sought after consultant who can transform a business. This gives you a new, solid foundation for your business that will serve you for the rest of your career.

Just Having Skills Is Not Enough

I talk to people all day long who have amazing skills and no clients. Simply being great at your job is not enough to run your own successful business.

Having said that, you don't have to run your own business. If all you want to do is build websites or write code and you're not interested in direct client interaction, marketing, and business development that's absolutely fine. But, to be successful you're going to have to partner up with someone who will focus on business development and finding clients for you. That could be a business partner, but most likely you'll want to get hired by an agency or work with a recruiter who can find work for you.

Know Your Audience

We're talking about two very different audiences. One audience is large agencies and recruiters.  The other audience is local business owners. If you want to attract agencies and recruiters then focus on highlighting your technical skills because that is what they are looking for. If you want to attract and win local businesses you have to train yourself to think like they think so you can offer them what they are looking for. This is a much harder process, but if you can do this you will set yourself apart dramatically from the competition. You will command much higher rates for your work. You will have a successful business because this is exactly what is needed in today's economy.

How To Set Yourself Apart

The wrong way to differentiate yourself is to stalk Facebook groups, blog, focus on SEO for your business, and write content… write content… Google loves content… create more content.

This was more successful in the past and now this is what everybody does. It doesn't work for two reasons. First, it doesn't set you apart because this is what everyone is doing. You're just going to be another person shouting in the echo chamber of old ideas. Second, you're not thinking like your client, your thinking like a web designer. That means you're attracting other web designers with your content NOT the business owners you're actually trying to reach.

If you don't believe this, just ask yourself right now, “Is my current strategy bearing fruit?”

Learn To Think Like Your Clients

If you only get one thing from this post, take this with you. The secret to attracting and winning high-ticket web design clients is to offer them what THEY want NOT the individual skills you can provide. Learn to think like your clients.

When you make that change in your thinking it will impact every area of your business.

Pricing

It will change your pricing because you will start charging enough so you can afford to put the time into generating the impact they need. This lays the foundation of your 6-figure web design business.

Marketing

Your marketing will change to reflect how you can help rather than highlighting your technical skills.

Business Structure

The structure of your business will change because you won't have to spend time constantly hunting for clients, you will have consistent, reliable income, and you'll have a system in place that can sustain the revenue goals of running a 6-figure web design business.

Workflow

You will spend dramatically more time doing billable work that is fun and rewarding instead of grinding it out at meetups and on social media fighting for whatever low-budget projects you can find just to get you through the month.

Your Reputation

This might be the most important one of all. The way other people view you will change dramatically. You'll stop being seen as the “web mechanic” who people call to fix stuff when something breaks. Now you will become a sought after consultant who can transform a business. This gives you a new, solid foundation for your business that will serve you for the rest of your career.

Just Having Skills Is Not Enough

I talk to people all day long who have amazing skills and no clients. Simply being great at your job is not enough to run your own successful business.

Having said that, you don't have to run your own business. If all you want to do is build websites or write code and you're not interested in direct client interaction, marketing, and business development that's absolutely fine. But, to be successful you're going to have to partner up with someone who will focus on business development and finding clients for you. That could be a business partner, but most likely you'll want to get hired by an agency or work with a recruiter who can find work for you.

Know Your Audience

We're talking about two very different audiences. One audience is large agencies and recruiters.  The other audience is local business owners. If you want to attract agencies and recruiters then focus on highlighting your technical skills because that is what they are looking for. If you want to attract and win local businesses you have to train yourself to think like they think so you can offer them what they are looking for. This is a much harder process, but if you can do this you will set yourself apart dramatically from the competition. You will command much higher rates for your work. You will have a successful business because this is exactly what is needed in today's economy.

How To Set Yourself Apart

The wrong way to differentiate yourself is to stalk Facebook groups, blog, focus on SEO for your business, and write content… write content… Google loves content… create more content.

This was more successful in the past and now this is what everybody does. It doesn't work for two reasons. First, it doesn't set you apart because this is what everyone is doing. You're just going to be another person shouting in the echo chamber of old ideas. Second, you're not thinking like your client, your thinking like a web designer. That means you're attracting other web designers with your content NOT the business owners you're actually trying to reach.

If you don't believe this, just ask yourself right now, “Is my current strategy bearing fruit?”

There are some really big changes taking place right now in the web design world especially when it comes to pricing WordPress projects. There are two fundamentally different approaches to pricing. The reason I wanted to kick off the new year talking about pricing is because the price you charge for your work represents your mindset more than anything else. Your mindset – the big picture of what you're actually doing – is the most critical component to your business because it impacts everything you do. Your mindset not only dictates your pricing but it determines your marketing, how you introduce yourself to people, what you say on your website, how you show up for client meetings, the types of referrals you get… everything. Now, more so than ever before we have two drastically different approaches to pricing WordPress projects. One leads to everybody losing while the other leads to everybody winning.

Selling Websites vs. Serving Clients

Ultimately, the two different approaches for how to price WordPress projects comes down to whether you believe you are selling websites or whether you think you are serving your clients. It used to be the case that selling websites was the same thing as serving clients, but today there is a huge distinction between the two. And, yes, I believe they are mutually exclusive in a high-level sense. In other words, given the changes that have taken place and where things stand in 2020, simply selling websites is not serving clients.

If you feel like you disagree with this, hear me out because once we look at the mindset behind selling websites versus serving clients I think you'll see what I mean.

How To Sell Websites In 2020

I talk to thousands of WordPress developers and web designers every month. By far the most common question I get asked is how to find clients who are willing to pay higher prices. I really appreciate people who have the courage to ask that question because there are so many snarky people out there who are quick to say that you just need to improve your skills or just get out there and work hard. Of course, you need good skills and a tenacious work ethic but I get this question from people who have degrees in graphic design and have been honing their skills for years. They are talented professionals and they still are having a hard time finding clients at the prices they want to charge.

The reason for this has almost nothing to do with their skills. The problem is that the economy has changed. Today it's easy, fast and very inexpensive to get a website. You can download WordPress for free. Then use a page builder like Elementor or BeaverBuilder along with Astra Sites and within a day you can have a great looking site without ever dealing with code. Or, if WordPress isn't your thing then use Wix or Squarespace. If you're not into building your own website that's fine too. If you've got a budget of around $500 you can find plenty of people on Upwork, Fiverr, or even Craigslist who will spin up a surprisingly decent WordPress site for you.

So, if you're out there trying to “sell websites” but you're charging $5,000 while all these other options are only $500 or less then you're going to have a hard time selling your websites. This is why your mindset makes all the difference! What are you really doing? Are you really just trying to sell websites? Because if you are, then you're going to need to set your prices under $1,000. Otherwise, you're going to start hearing your clients say things like:

* Why does it cost so much?

* Why are you so much more expensive than everyone else?

There are some really big changes taking place right now in the web design world especially when it comes to pricing WordPress projects. There are two fundamentally different approaches to pricing. The reason I wanted to kick off the new year talking about pricing is because the price you charge for your work represents your mindset more than anything else. Your mindset – the big picture of what you're actually doing – is the most critical component to your business because it impacts everything you do. Your mindset not only dictates your pricing but it determines your marketing, how you introduce yourself to people, what you say on your website, how you show up for client meetings, the types of referrals you get… everything. Now, more so than ever before we have two drastically different approaches to pricing WordPress projects. One leads to everybody losing while the other leads to everybody winning.

Selling Websites vs. Serving Clients

Ultimately, the two different approaches for how to price WordPress projects comes down to whether you believe you are selling websites or whether you think you are serving your clients. It used to be the case that selling websites was the same thing as serving clients, but today there is a huge distinction between the two. And, yes, I believe they are mutually exclusive in a high-level sense. In other words, given the changes that have taken place and where things stand in 2020, simply selling websites is not serving clients.

If you feel like you disagree with this, hear me out because once we look at the mindset behind selling websites versus serving clients I think you'll see what I mean.

How To Sell Websites In 2020

I talk to thousands of WordPress developers and web designers every month. By far the most common question I get asked is how to find clients who are willing to pay higher prices. I really appreciate people who have the courage to ask that question because there are so many snarky people out there who are quick to say that you just need to improve your skills or just get out there and work hard. Of course, you need good skills and a tenacious work ethic but I get this question from people who have degrees in graphic design and have been honing their skills for years. They are talented professionals and they still are having a hard time finding clients at the prices they want to charge.

The reason for this has almost nothing to do with their skills. The problem is that the economy has changed. Today it's easy, fast and very inexpensive to get a website. You can download WordPress for free. Then use a page builder like Elementor or BeaverBuilder along with Astra Sites and within a day you can have a great looking site without ever dealing with code. Or, if WordPress isn't your thing then use Wix or Squarespace. If you're not into building your own website that's fine too. If you've got a budget of around $500 you can find plenty of people on Upwork, Fiverr, or even Craigslist who will spin up a surprisingly decent WordPress site for you.

So, if you're out there trying to “sell websites” but you're charging $5,000 while all these other options are only $500 or less then you're going to have a hard time selling your websites. This is why your mindset makes all the difference! What are you really doing? Are you really just trying to sell websites? Because if you are, then you're going to need to set your prices under $1,000. Otherwise, you're going to start hearing your clients say things like:

* Why does it cost so much?

* Why are you so much more expensive than everyone else?

Give yourself a moment to think. If you want to hit your goals you need clarity about what you're trying to achieve.

What your life would be like if you owned your own web design business that generated $100,000 per year?

What would it feel like if you were making $8,000 to $10,000 per month working from home with clients you loved, doing inspiring work that made a powerful impact?

What impact would that have on your family relationships?

What would you be able to do that you've been putting off?

How long can you keep putting that off before it's too late?

Have you always wanted to take your family on vacation somewhere? How long do you have to make that happen before your children are too old?

What are you missing out on because you're spending too much time working for way too little?

When you're ready to take action an make these goals your reality, here is a proven pattern for building a web business that generates $100,000+ per year – and you can do it on your own. The video above explains all of this in more detail, but below you'll find the highlights.

Do you have any of these roadblocks in your way that are either slowing down your progress or preventing you from being successful altogether?

Are You Neglecting Your Value?

One of the things I see all the time is people neglecting their own value. There are things they can do, but they are just leaving those things on the shelf. For example, I talk to people who have years of business experience but they don't offer that to their clients. They've got professional degrees but they compete with amateurs. They have past experience in specific markets that they could use to guide their clients, but they aren't in a position to offer that type of advice. All this value… just sitting on the shelf.

Do You Waste Your Time On Stuff That Barely Matters?

I say barely matters because there may be some value to this stuff, but most of the time it is just a series of roadblocks that prevent you from achieving the success you want. For example, blogging, posting to social media, and taking on cheap (or maybe even free) projects to build your portfolio. This is all stuff that will burn you out before you even get off the ground. You can't win like this because the road is too long and you won't be making enough money to sustain yourself in the process.

The truth is you don't need to do any of that stuff to land 5-figure ($10,000+) web design clients. What you need is a powerful solution tailored for a specific client that generates amazing results that they wouldn't be able to get on their own or with a generic “web designer.”

Do You Believe All Clients Are Broke?

One of the core components of building a successful 6-figure business is developing recurring revenue by establishing long-term relationships with your clients. You have to shift out of the one-and-done mindset and start offering ongoing services that include BOTH technical services like hosting, backups, security, etc. but also services that drive measurable business value for your clients. You should start your ongoing monthly retainer services at around $850/month which adds up to $10,200 per year.

Yes, clients can afford this. On average, a business should be reinvesting at least 10% of their gross revenue into marketing their business. In the video above I go into more of the details on how this all breaks down by industry, but a conservative estimate is to spend 10% of your gross revenue on marketing. So, that means any business that generates over $100,000 per year in gross revenue should be spending about $10,000 per year on marketing. This, not coincidentally, means about $850 per month. This means that virtually all businesses could (and should) afford your services provided that you're able to generate results for them...

Give yourself a moment to think. If you want to hit your goals you need clarity about what you're trying to achieve.

What your life would be like if you owned your own web design business that generated $100,000 per year?

What would it feel like if you were making $8,000 to $10,000 per month working from home with clients you loved, doing inspiring work that made a powerful impact?

What impact would that have on your family relationships?

What would you be able to do that you've been putting off?

How long can you keep putting that off before it's too late?

Have you always wanted to take your family on vacation somewhere? How long do you have to make that happen before your children are too old?

What are you missing out on because you're spending too much time working for way too little?

When you're ready to take action an make these goals your reality, here is a proven pattern for building a web business that generates $100,000+ per year – and you can do it on your own. The video above explains all of this in more detail, but below you'll find the highlights.

Do you have any of these roadblocks in your way that are either slowing down your progress or preventing you from being successful altogether?

Are You Neglecting Your Value?

One of the things I see all the time is people neglecting their own value. There are things they can do, but they are just leaving those things on the shelf. For example, I talk to people who have years of business experience but they don't offer that to their clients. They've got professional degrees but they compete with amateurs. They have past experience in specific markets that they could use to guide their clients, but they aren't in a position to offer that type of advice. All this value… just sitting on the shelf.

Do You Waste Your Time On Stuff That Barely Matters?

I say barely matters because there may be some value to this stuff, but most of the time it is just a series of roadblocks that prevent you from achieving the success you want. For example, blogging, posting to social media, and taking on cheap (or maybe even free) projects to build your portfolio. This is all stuff that will burn you out before you even get off the ground. You can't win like this because the road is too long and you won't be making enough money to sustain yourself in the process.

The truth is you don't need to do any of that stuff to land 5-figure ($10,000+) web design clients. What you need is a powerful solution tailored for a specific client that generates amazing results that they wouldn't be able to get on their own or with a generic “web designer.”

Do You Believe All Clients Are Broke?

One of the core components of building a successful 6-figure business is developing recurring revenue by establishing long-term relationships with your clients. You have to shift out of the one-and-done mindset and start offering ongoing services that include BOTH technical services like hosting, backups, security, etc. but also services that drive measurable business value for your clients. You should start your ongoing monthly retainer services at around $850/month which adds up to $10,200 per year.

Yes, clients can afford this. On average, a business should be reinvesting at least 10% of their gross revenue into marketing their business. In the video above I go into more of the details on how this all breaks down by industry, but a conservative estimate is to spend 10% of your gross revenue on marketing. So, that means any business that generates over $100,000 per year in gross revenue should be spending about $10,000 per year on marketing. This, not coincidentally, means about $850 per month. This means that virtually all businesses could (and should) afford your services provided that you're able to generate results for them...

Today, with so many different ways to get a WordPress website, the cost for a WordPress project is all over the board. If someone is looking for a WordPress site they can go on Upwork, Fiverr, or even Craigslist to find people willing to spin up a WordPress site for $500 – or even less in some cases. There are also people web designers who work with WordPress and try to find clients to work with in their local communities. They get referrals, meet people in Chamber of Commerce meetings, through BNI, etc. These projects tend to be a bit more valuable than competing with the entire earth through job boards like Upwork. But let's see if we can narrow this down to figure out exactly how much WordPress professionals make in the United States.

What Is The Average Salary For A WordPress Developer In The United States In 2019?

Let's break this down into two groups. First, let's look at salaried employees based on the statistics from the most popular job boards and directories.

Indeed

First, let's take a quick look at what Indeed can tell us. Indeed is the #1 job site in the world1 with over 250 million unique visitors2 every month.

As of December 4, 2019, the average WordPress developer salary in the United States – as estimated from 310 employees, users, and past and present job advertisements on Indeed in the past 36 months – is $58,254 per year. This represents a range from about $14,000 up to $137,000 per year.

ZipRecruiter

According to ZipRecruiter, as of Dec 2, 2019, the average annual pay for a WordPress Developer in the United States is a bit higher than reported on Indeed and comes in at $63,478 per year. ZipRecruiter can also tell us that the average hourly rate for WordPress work in 2019 was about $31 per hour.

PayScale

PayScale is a website dedicated to helping employers and their employees understand the right pay for every position. PayScale pegs the average WordPress salary in the United States at $52,324 per year with a range between $34,000 and $74,000 per year.

Summary

Of course, this number will vary a bit state by state. For example, salaries in New York are higher than salaries in Wisconsin. But, based on the above statistics, the average annual salary for a WordPress developer in the United States in 2019 is roughly $58,000 per year.

How Much Do Freelance WordPress Consultants Make?

This is actually a much more interesting thing to consider but it's also much harder to pin down. As of December 2019 across Upwork, Fiverr, and codeable the average hourly rate for WordPress work is about $30 per hour with individual rates ranging from about $20/hour up to $100/hour.

Upwork provides some additional more in-depth information about WordPress freelancer hourly rates although this data appears to be about two years old from 2017. I regularly talk with WordPress developers battling for projects literally against everyone on the earth on Upwork. So, I know there are a lot of WordPress consultants in the United States trying to win projects on Upwork. Out of all of the ways I advise people on how to find web design clients, Upwork is at the rock bottom of the list. There are so many reasons to avoid trying to find work on Upwork. Nevertheless, I wanted to include some information about here because of their popularity.

A direct quote from Upwork's websites states:

Rates charged by WordPress developers on Upwork vary from $20 to $100 an hour, with an average project cost of around $194.

How Much Do WordPress Consultants NEED To Charge In The United States In 2020?

Now that we've taken a look at the statistics on WordPress salaries and hourly...

Today, with so many different ways to get a WordPress website, the cost for a WordPress project is all over the board. If someone is looking for a WordPress site they can go on Upwork, Fiverr, or even Craigslist to find people willing to spin up a WordPress site for $500 – or even less in some cases. There are also people web designers who work with WordPress and try to find clients to work with in their local communities. They get referrals, meet people in Chamber of Commerce meetings, through BNI, etc. These projects tend to be a bit more valuable than competing with the entire earth through job boards like Upwork. But let's see if we can narrow this down to figure out exactly how much WordPress professionals make in the United States.

What Is The Average Salary For A WordPress Developer In The United States In 2019?

Let's break this down into two groups. First, let's look at salaried employees based on the statistics from the most popular job boards and directories.

Indeed

First, let's take a quick look at what Indeed can tell us. Indeed is the #1 job site in the world1 with over 250 million unique visitors2 every month.

As of December 4, 2019, the average WordPress developer salary in the United States – as estimated from 310 employees, users, and past and present job advertisements on Indeed in the past 36 months – is $58,254 per year. This represents a range from about $14,000 up to $137,000 per year.

ZipRecruiter

According to ZipRecruiter, as of Dec 2, 2019, the average annual pay for a WordPress Developer in the United States is a bit higher than reported on Indeed and comes in at $63,478 per year. ZipRecruiter can also tell us that the average hourly rate for WordPress work in 2019 was about $31 per hour.

PayScale

PayScale is a website dedicated to helping employers and their employees understand the right pay for every position. PayScale pegs the average WordPress salary in the United States at $52,324 per year with a range between $34,000 and $74,000 per year.

Summary

Of course, this number will vary a bit state by state. For example, salaries in New York are higher than salaries in Wisconsin. But, based on the above statistics, the average annual salary for a WordPress developer in the United States in 2019 is roughly $58,000 per year.

How Much Do Freelance WordPress Consultants Make?

This is actually a much more interesting thing to consider but it's also much harder to pin down. As of December 2019 across Upwork, Fiverr, and codeable the average hourly rate for WordPress work is about $30 per hour with individual rates ranging from about $20/hour up to $100/hour.

Upwork provides some additional more in-depth information about WordPress freelancer hourly rates although this data appears to be about two years old from 2017. I regularly talk with WordPress developers battling for projects literally against everyone on the earth on Upwork. So, I know there are a lot of WordPress consultants in the United States trying to win projects on Upwork. Out of all of the ways I advise people on how to find web design clients, Upwork is at the rock bottom of the list. There are so many reasons to avoid trying to find work on Upwork. Nevertheless, I wanted to include some information about here because of their popularity.

A direct quote from Upwork's websites states:

Rates charged by WordPress developers on Upwork vary from $20 to $100 an hour, with an average project cost of around $194.

How Much Do WordPress Consultants NEED To Charge In The United States In 2020?

Now that we've taken a look at the statistics on WordPress salaries and hourly...