How do you bootstrap a CPG business to north of $100M in revenue? Doug Bouton, President and COO at Halo Top, discuss how the Halo Top team has built one of the leading consumer brands in today's grocery aisle without raising institutional capital. We'll cover the company's relentless focus on questioning the accepted norm, and how that's translated into profitability and healthy unit economics. Doug also walks us through how iterating through constant employee feedback loops has helped earn Halo Topt he #2 spot on LinkedIn's Top Startups to Work For list.