In this episode of The Future Food Show, Alex welcomes Doug Evans, author of The Sprout Book and founder of The Sprouting Company. Doug shares his journey from a gritty NYC upbringing to discovering health through raw veganism, which led him to launch pioneering ventures like Organic Avenue and Juicero, the much-talked-about cold-pressed juice machine. He discusses the incredible potential of sprouts as a sustainable, affordable, and nutrient-dense food source, and how The Sprouting Company is revolutionizing home sprouting. Doug also dives into branding insights, the role of AI in creative work, and his thoughts on the future of food—including cultured meat, plant-based innovation, and personal empowerment through food choices.