When Doug McNamee returned to his alma mater as Athletic Director, he promised a focus on fans and experiences alongside the pursuit of excellence on the field or court. In recent weeks, Baylor Athletics has announced new initiatives to reduce friction points for fans attending games, from tailgating to concessions and more. Doug shares insights on delivering a great fan experience, galvanizing the passion of the Baylor Family, supporting student-athletes and more in this Baylor Connections conversation.