Passing down a business to your children is one daunting task full of risks and challenges. Doug Renfro gives a peek at what it's like to be in such a situation by sharing his work as a third-generation entrepreneur of Mrs. Renfro's. He sits down with Don Williams to talk about the biggest roadblocks he faced upon taking the reins of their family business and the lessons of persistence he learned along the way. Doug also breaks down the unconventional marketing methods to keep Mrs. Renfro's ahead of the curve, from bringing food to movie sets and taking advantage of the internet's massive reach.