Are you a strategist, change agent and decision architect? If you are selling B2B at a senior level you need to be. Douglas shares some of the principles and frameworks he has outlined in his book written as a result of his own sense-making. Sales professionals need to understand the overlapping external, organisational and interpersonal dynamics that present themselves with every opportunity. Genuine strategic conversations with an appreciation of change plus lessons from behavioural economics are the order of the day. A mindset advantage based on understanding likeability, mutuality and objectivity can be used to supercharge success. How can you become a trusted advisor? Learn more at: https://linktr.ee/fredcopestake