I personally prefer the strategy of using social media for reusing, posting, and sharing old content. If the strategy is implemented correctly, it will increase your engagement rate and customer base. Finding the right social media management tool is important for repurposing your old content and to plan a posting schedule.

Instagram business tools include features like adding contact information, viewing insights about your posts and followers and promoting posts from within the Instagram app and even shopping on Instagram.

Before you start improving your CTR, you need to establish a baseline. Go to Search Analytics in GSC. The default view simply shows queries you are ranking for (i.e., your keywords) and the amount of clicks they receive. Check the CTR box and voila – you'll have the average CTR rate for your top keywords.

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform.

Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. adults.

Cold emails have the power to land you in a great position if written wonderfully. And trust me it is entirely different from a spam email. But getting in touch with someone who is especially busy or someone you’ve never met and compelling them to respond is indeed a difficult task. If you’ve already tried sending cold emails to prospects and failed, it's time you tweak your techniques. And you are at the right place to learn about it. Here are a few proven and effective ways of writing a cold email that people can’t simply ignore:

Still not convinced about the power of social media? Wondering what the benefit is for your small business?

Multichannel selling is the strategy of listing your products on more than one platform, to reach a larger audience. The more space you carve out for your products online, the more potential sales you’re gaining. Plus, the sooner you do it, the more potential revenue you get for the future.

Search engines use content and links to assess the authority, relevance, and trust of websites. Here's what you need to do to earn that authority, relevance, and trust for SEO success.