Down the Rabbit Hole

Podcasting is a fun yet challenging way to make genuine long-term connections. Whether you’re podcasting for business or pleasure—they’re great for finding new clients or partners. It’s an effective way to build strong relationships quickly. Invite your #1 prospect as a guest on your podcast. By the end (assuming all went well), it’s almost guaranteed they’ll be open to talking business with you.

”Simplexity” is an intriguing concept. We overcomplicate everything when it all boils down to something so simple. ”Simplexity” is the best method for diagnosing the actual cause of an organization’s problems—rather than the symptoms. We tend to overcomplicate everything and see things one-dimensionally, which keeps us focused on the wrong solutions.

Becoming a social media influencer doesn’t happen overnight. Platforms like LinkedIn, Instagram, Twitter, etc., are very powerful tools for B2B + B2C marketers and business owners, but not a magic pill. Your personal brand and a strong public-facing company culture are essential. Rob and our star guest, Tony Pec, discuss how you can make it to the top.

Many ad agencies are not transparent and often hide their process from you. They come off as ”shady” or ”insincere” when interfacing with clients. This creates a high tension in their client-provider relationship, followed by a rocky road of high churn and failure rate. This can be avoided by providing clients with the details about their process/roadmap and transparency around their decisions.

Hate to break it to everyone, but high volume is DEAD. The amount of ”noise” generated by businesses in the marketplace created a toxic environment for demand generation, delivering valuable content, and selling. We’re all playing the ”numbers game.” Turns out this ”game” dug the mile-wide hole most businesses are stuck in.

The challenge agency owners face is attaining profitable growth. Their margins are stripped due to the sheer amount of resources it takes to achieve their clients’ desired results which robs them of their ability to grow or scale. Agencies often tend to get ”stuck”—it happens all the time.

Dan Newman and Rob Turley share their knowledge of generating qualified leads effectively and efficiently. It requires a deep understanding of your buyer’s persona that revolves around relationship building with buyer safety. Being relevant and capturing the buyer’s perspective to speak their language is essential.

Learn from two C-level Millennials about how to hire Millennials. Enough said.

Gaining a following and generating constant content that maintains your digital relevance is more challenging than it sounds. What does every business, business owner, influencer, and networker need in common? To stay relevant, follow trends, and keep their audience’s attention. Thomas, master of contextual relevance, and Rob talk about the best practices and technologies you can use to build your following, generate content, and become or remain relevant.

Marcus Hemsley, Founder of Fountain Partnership, and master of evidence-based marketing has an intense debate about what is broken in the marketing industry. Learn the greatest mistakes, how to avoid them, and the best practices to ensure your success. Get the results you deserve by focusing on the outcome. Don’t mislead yourself by focusing on the marketing activity itself.