"But Billy, ads don't work for us..."
I hear it all the time, whether it's ads, or social, or branding, generally it's "that doesn't work for me", or "that's not relevent to my industry", or "I've tried that before".
But the chances are that if they're working for other people, you've probably been doing it wrong or had a bad experience.
If a thing is posible, it's within reach, and if other people can make it work, so can you.
Consider today's episode a challenge...