Downline Automation Radio by Ben Milton MLM Expert

June 29, 2020 26 Be A Maketer

What's going on. Downline automation, radio. I am in the middle of a self-imposed break. The reason I didn't put a podcast out last week was, um, I was feeling just frankly, a little overwhelmed. I needed to step back and take a break and, uh, and gather my thoughts and, um, and just take some time for me as an entrepreneur.

Uh, you know, when you're the guy or the gal, it is rough, right? Like you're responsible for everything and it's important to take care of yourself. And, um, I'm lucky to have a business partner within, uh, in gen that, uh, Recommended that I take some time. So thank you very much, Jen. I appreciate, uh, taking some time out, but I did want to put out a podcast today, even though I am still taking the, the rest of the week off.

And here's, what's great about that because of the systems that we've built, my business is still operating. My business is still recruiting. My business is still running. I don't have to be actively involved, in every aspect of that. The pieces that I've built, continue to function, even when I'm not.

Truly a walkaway income, truly marketing at its best in my humble, but accurate opinion. Okay. But that's not what I'm here to talk to you about. I'm here to talk to you about what it means to be a marketer and why some people in this industry don't succeed. Because I believe that when you, um, when you're going to go do something, any kind of thing.

Um, let's say you want to learn to play a musical instrument, right? Um, let's say you want to, um, want to be a pilot. You want to fly planes, right? You become a pilot. You take on the role of pilot. You're not like, ah, you know, I'm just, you know, I, I kind of do it as a side hustle as a pilot. No, no, no, no, no, no.

You're taking a plane. I'm putting it in the air. Thousands of feet in the air, you better be a pilot. You better not have a side hustle or a side gig as a pilot. You better know what you're doing in case something goes wrong. You know what to do with those instruments, too. Many of us get into the game of network marketing and don't become network marketers.

We don't take on the mantle of a network marketer. We get, we get all excited about the dream. We get all excited about the process. We get all excited about the money. We get all excited about cars and trips and everything. And then we say, okay, now we need you to go out and market and you need to network and you need to market, you know, and people go, uh, I don't know, maybe not why, because they're not narrow network marketers.

They haven't internalized that yet. They haven't said, this is what I'm going to do. They haven't made a decision. That's another secret of success is making a decision. Once you make a decision, that's it, there is no other choice. As Tony Robbins said, you take the Island by burning the boats, man. You don't kind of be a network marketer and expect to have massive success.

Yeah, you can, you can kind of piddle with it and you can make a couple of thousand dollars a month for sure. But if you really truly want to be a top income earner, a top recruiter, a player that changes the game, and how people think about this industry, you've got to be that person. You've got to look people in the eye with conviction and say, I am a network marketer.

You've got to be able to look yourself in the eye and say, I am a network marketer. And that would be totally okay. Be proud of that. Be excited about that. Be able to talk to people about that. And do you do that by making a decision to be that, you know, we can use the example of, um, you know, piloting or, or even playing, playing, playing a musical instrument when I was in high school, um, Y I, when I was in, let me tell you a story.

When I was in elementary school, I went to a small private school that private school had a small band program. And, um, I remembered the year they get, they got a new band teacher. It was the year that I was supposed to be like, be able to join in band. I was old enough finally. And, um, I really wanted to be a drummer.

I really wanted to play the drums. Like that's the instrument I wanted to play. I walked into the room where they had all these different instruments. My eyes were over on the drums. I was like, yeah, drums, drums trumps. And the, um, I guess the bandleader had a drummer already and he looked at me and was like, we need a trumpeter.

You could play. We're going to teach you how to play trumpet. Okay. I became a trumpet player in my heart. I was never a trumpet player. I never enjoyed it that much. I was okay for my age and what I was doing. I was never going to go on and, and be a professional trumpeter or whatever they call them. Uh, and it was okay.

I, I learned to play the instrument. I never loved it. I never enjoyed it. Uh, I was just adequate because it wasn't, you know, school was what I was required of me. As I got older and my parents had to listen to me, practice playing the trumpet. I was blessed to have a mother who was like, I don't enjoy you.

Listening, listening to you, like go through this. She was like, what, what do you want to learn to play? What would make you happy? Cause she'd see, like I was playing and I was adequate, but it just wasn't into it. I wasn't enjoying it. I wasn't a trumpet player. I, I didn't like, you know, carry my mouth piece around and practice constantly and really focus on the, on lip control and all the stuff that you had to do to, you know, in scales and stuff like that.

All the things that you have to do to be a trumpet player. I wanted to be a drummer. In my heart. I was a drummer at that time. I wanted to be a drummer. I loved watching people play drums. I love listening to drums. We would go to drum and bugle core things. And my mom thought I was paying attention to the bugle horse.

I was listening to the drummers. So finally, finally, when somebody asked me and gave me the opportunity, what instrument do you want to play? I said drums. I want to be a drummer. And I took on the role of drummer. I took on the attitude. I, Trump sticks with me everywhere. I went, I was constantly tapping out rhythms and counting rhythms and, and practicing my coordination left.

Right. You know, and, and getting all my body parts, moving and syncopated rhythms and stuff like that to play drums. And so when I had that opportunity, I embraced it full force. I was a drummer. I took on the attitude, the beliefs, the, the structure, the, the regimen of being a drummer. But when you join a network marketing company, because of the way that it has been built, because of the way that people have, have marketed this, this industry for so long, Do you know what understand that you need to do that because you're not really that interested.

It's like, Hey babe, do you want to, you want to try out this thing? We got, uh, you know, you want to make a little extra money on the side. You know, if it didn't interfere with what you were doing, if it didn't interfere with what you were doing, isn't that the whole point,

isn't that the hope I'm not looking for people who want to make $500 a month. What is that? That's nothing you can go get a job at Walmart for that. And put up with a lot less grief. I'm looking for people who want to be marketers who want to be business owners who want to be successful, proud network marketers.

$500 a month. Get out of here with that. If that's where you're at. Cool bro. No pressure, man, but that's not who I'm looking for. I'm looking for people who want to run people who want to make money. That's who I am. I am a network marketer. I don't want to sit around and play with it. I want to be, I want to do the damn thing already.

And so I'm a network marketer. I am a marketer. What does that mean to be a marketer? I want to read to you. Uh, I did a quick Google search and I found a blog that I think really sums it up really well for what we're talking about. Today's essential marketing skills. There's 11 of them, according to this article and I'm going to read them to you.

I think they're good. I think it's pretty accurate. Number one of essential marketing skills. They are revenue driven. Marketers. I don't do anything if I can't make money from it. If I can't track dollars and cents to it anymore, I don't do it. That's why I don't contact anymore. That's why I don't spam on social media, direct messaging anymore.

I can't track that. I can't track my return on that. I have no way of knowing what I'm putting in and what I'm getting out. This is really all dependent upon your time. Right? How much is your time worth? What could you, what else could you be doing that would be profitable? Some people would say, well, uh, there's nothing more profitable than building on ductwork.

Okay. You have a 98% failure rate, man. There's plenty of things. More, more profitable than doing that. Okay. Let's keep going down the list. They know their customers and their markets. It was the first thing I said that I teach my team. You've got to have an avatar. You got to know who you're trying to attract.

You got to know who you're going after. So you can tailor your marketing messages to those people. Because if you don't, you're just spraying and praying, and hope is the worst business strategy of all time. You have got to get better at at focusing your messaging, your marketing on exactly who you want to work with.

Remember Harley Davidson, Harley Davidson knows exactly who they want to work with. Two other people love Harley Davidson. Absolutely, but they remained focused, dedicated. They don't veer from the messaging that they have for their core audience they create. And this is number three. So they said that they are revenue driven, marketers.

They know their customers and markets. And number three, they create remarkable customer experiences. They go above and beyond. We create offers. Guys. We create offers around the products and the services that we sell and market, and we make it better. We make it even better. Anybody can go to Amazon and get a book on.

Everybody can go to downline automation.com, get a free book plus shipping and handling and get thousands of extra dollars worth of information. Not only for me, but from Russell Brunson as well. Was one of the greatest marketers on the planet bar. None right now you get all that information for the cost of a book at my website.

You're not going to get that from Amazon. You're not going to get that at Walmart. You're not going to get that anywhere. I'm creating an experience I'm creating value. Does that make sense? Okay, so we've got revenue driven, marketers. They know their customers in the markets. They create remarkable customer experiences.

They're great storytellers. Ah, great storytellers. This is an area I am struggling to improve on. I have got to get better at sharing stories. I'm great at sharing experience, my own personal experience. I'm really, I have to collect more stories to be able to tell that example, because what you're doing when you're telling stories is you're breaking down people's false beliefs and replacing them with a new false belief.

So when you go to somebody and say, I'm a network marketer, they go, Oh, one of those things I'm not interested, it's a pyramid scheme. Uh, you got to lose all your family and friends with you. They have all these false stories that go on in their head. Um, uh, you know, if I talk to you, you know, if I do this, um, I'm just going to lose a ton of money.

Um, nobody ever makes it in that industry. They have all these different, all these different false beliefs, uh, about the industry. And it was interesting. Cause I was, I just spent three days, uh, at a conference with a zoom conference with nothing but marketers and it was amazing how many marketers feel that have those false beliefs about network marketing?

I say, I'm in network marketing. They go, Oh, we got to get you out of that. Why, why would you have to get me out of that? What happened? Oh, well, you know, you get, you know, you're going to lose all your family and friends and nobody ever makes any money in that. So you get, let me tell you a story.

I've made money in this. I didn't think I could either, but I've made, I had a quarter of a million dollar business doing this the whole, the hard way. Okay. Like, and that's not an income claim that that's how much revenue we produce through that, that company. It's not a big deal. It is what it is. We didn't even know what we were doing.

That's the, don't give you that. So let me tell you a different story to replace the story that you think, you know, You've got to get great at telling stories. Okay. Revenue driven, marketers. They know their customers and markets. They create remarkable customer experiences. They're great stories, telly, great storytellers.

Okay. Number five, they test everything and they assume nothing. Woo. Let me tell you something. I screwed this up. When I got started in this, I, uh, I assumed I knew what my market wanted. I didn't ask my market, my, my ideal market, what they wanted, I just assumed. And they made it through a couple offers out there.

They did not want, they did not like they did not buy. And the only reason that I was able to fix it was because I asked and I was able to test. Okay. So I put out an ad that drove traffic to a funnel. The funnel didn't convert. They liked the ad because they were clicking on the ad, but they didn't like the offer because once they got to the funnel to the offer page, they stopped, they stopped the process.

I can track all that now, powerful. That is how many marketers network marketers out there are able to do that. Unless they're doing this type of marketing, none. They don't have a clue where it's breaking down for them. They don't have an idea. Of what's working and what's not working. They are only guessing.

I don't want to guess this is money. This is, this is, this is business. I don't want to guess again, hope is the worst strategy ever. Okay. Number six. So we just said there, test everything and assume nothing. Number six, never stop acquiring new marketing tricks. Here's where network marketing died. The day that they just focused on networking and stopped focusing on marketing.

30 years ago that worked make a list of a hundred names and call your friends and family, blah, blah, blah, all the, you know, three way calls and all that other stuff. That's when marketing died. And then that's the story. That's the story. And here's the new story. We're building into new way. We're building in a different way.

We're building it away. That is using new and current marketing techniques, tips and tricks that are applicable to every single person who is listening to this podcast right now, especially you, you can take this stuff and develop new ideas out of it. You're going to create new offers. You're going to create new ideas because you're doing the other things that we are talking about, especially testing everything and assuming nothing and knowing your customer and your market, you're going to give them exactly what they want solve the problems that they have.

That's the greatest thing ever about entrepreneurship is it allows you to solve problems. Okay. So we got a revenue driven, marketers. They know their customers in the markets. They create remarkable customer experiences. They're great storytellers. They test everything and assume nothing. They never stop acquiring new marketing tricks.

And number seven, they use data to make decisions. I don't make emotional decisions in my business. It's very easy. When you're way up to look at everything and be like, this is cake, I'm never changing a thing that says perfect. I nailed it. And it's very easy when you're down to just look and be like, I got to change everything.

This isn't working, nothing's working. I'm just burning it all down to the ground. If you let your emotions run your business, if you let your emotions run your life instead of data. You never know if you're making the right decision. You think you're making the right decision and making the right decision for me right now.

Okay, bro. Okay. Well, uh, okay. Maybe, maybe not. What does the data say? The data says your ads working. Why are you stopped running your ad? Oh, because I wasn't making, I wasn't making any sales, but the ad is working. It's your funnel, your offer, your story, your hook, isn't working on your funnel. One of those three things isn't working.

Fix that don't fix the ad. Oh, I'm just so you know, I'm scared. I'm worried. I'm going to lose some money. Yeah. Okay. We all are a hundred percent. That's why you need to make it on data and not emotion so that you're making the right choice. Okay. Number eight, they enjoy working with technology. That just freaked some of you out.

You're like, Oh my goodness. I am not good. I don't know how to do any of this stuff. I can't build websites. I don't know what a chat I'm run a chat bot. I don't know any of this stuff. I'm downline like that. I get it. I'm a tech guy. I love technology. It's a tool I've learned to use tools to make my life easier back in the day when I first got started in this industry.

We would use CDs as tools and handout CDs, seven 95. Here's a CD. Listen to this, I'll get back with you and get the CD back. Not going to happen, man. I lost so many CDs that way. Hundreds of dollars of CDs, ah, they're out there somewhere, probably in a junkyard or in somebody's desk drawer somewhere, but it was a tool I, you know, use I've found in use better tools.

To make my time better. I've videos. I've interactive videos that I, that I share my plan with, you know, uh, funnels. I have chatbots of all these different things now of technology that, that free me up to do the things that I'm really good at, right. Number nine, manage their work according to a schedule.

Lord knows I need to get better at this. I have ADHD. And let me tell you something. It is the biggest struggle ever for me to stay. Focused. This is so hard for me and I heard, Oh, I can't remember the guy's name. It just heard him say it, um, from zero to about $65,000 in your business at that phase of your business, where you're making that much money.

One of the most important things you can do is build structure is build structure into your calendar and routine into your time and into your life. Because otherwise it all kind of snowballs and becomes overwhelming. And if you don't have those pieces built early in place as your business grows, it's just going to snowball out of, out of, out of effect.

This has happened to me multiple times, multiple times, and I'm fine when he finally learning the lesson of like, okay, I really need to build structure. I need to, and not just like. Structure of your business, but structure of your day, your time, what are you accomplishing? What do you really want to do today?

What are the three most important things that you can do today to move your business forward? And staying true to that. Staying focused to that and not let anything else interfere in that. Okay. All right. So we have revenue driven marketers. They know their customers in their markets. They create valuable customer and remarkable customer experiences.

They're great storytellers. They test everything and assume nothing. They never stop acquiring new marketing tricks. They use data to make decisions. They enjoy working with technology. They manage their work according to a schedule. Number 10. They write very, very well. Now summer, you were like me. And let me tell you a story about, about writing.

Very, very well. In high school, I was in a group of friends and, uh, we were all nerds, super nerds, playing Dungeons and dragons and reading comic books and Hitchhiker's guide to the galaxy. And like, we were just super nerdy and, and. One of my friends wanted to be a writer and he he's gone on to become a writer and his books are great.

I love reading them. And, and, uh, we were all kind of in that world. Like we were like, yeah, like, you know, when we think about what we're going to do or like, yeah. Like I would love writing. I love reading. I love writing. I've always enjoyed science fiction. I was like, I would love to be a writer that sounds so cool.

We go off to college. I start up and become an English major and, um, I'm trying my best. I'm trying my absolute best. And I remember one day my, uh, my advisor says to me, you're not very good. You're just not a very good writer. Like this is not who you are. You need to do something else. Ah, devastating, devastating.

So. I stopped being a rider. I dropped out of the English program, jumped into history. I enjoyed it a lot more. I still wasn't very good at it, but, uh, that's a lot to do with the system of the educational system. It just didn't match for me. And it probably doesn't match for a lot of venture entrepreneurs out there.

Like it just doesn't work for us. I don't think it wasn't that I wasn't a good writer. I think it was that educated. The education system didn't work for me. But when you hear that, you're like, all right, well, I guess I'm not a great writer. I guess I am not going to be a writer anymore. And I stopped being a writer and I regret that because it would come in very, very anti right now.

If I could write my own copy extremely well, I can do serviceable copy. I can do ma copy, but I'm not like winning any awards with any of my copy. If you're on my email list or have been to any of my funnels, you know, look the copies average at best. Um, and I'm working on that, but I can pay somebody who.

Is great at copy to do that for me while I work on my own process to get better at it. So that's something that I know I need to work on. I'm working on being a better, better writer. So that's something that marketers do well into central marketing skill, last thing. Okay. Last thing, one revenue driven marketers to know your customers and market three, create recreate remarkable customer experiences for.

Be a great storyteller, five test, everything. Assume nothing, never stop. Acquiring new marketing tricks is number six. Number seven, use data to make decisions. Number eight, enjoy working with technology. Number nine, managed their work according to a schedule 10. Right? Very, very well and 11 deliver specific identifiable results.

Again, this goes back to everything that we've been talking about in this podcast. How do you, how do you get better at something you track it? If you want your revenue to increase, you want your leads to increase. You track it back in the day. When I first started out, my sponsor told me, draw your group out, put a big whiteboard up and draw your group out every day.

Draw your group out and then draw your group out the way you want it to look. Put in a couple extra circles in there. So you have your structure, right. And what you're trying to accomplish, what was he trying to teach me? He was trying to teach me how to deliver identifiable results of how many people am I sponsoring.

The problem was is that's the middle? That's the end of the process. I needed to have something in the beginning. About how many people am I contacting? How many people am I talking to? How many people are in my funnel, how many people are going through are taking in my offers and stuff like that. And I, we didn't have any of that back then.

So there was no way to keep track of that now. Absolutely. I keep track of all that stuff. I keep track of my ads, how many people are clicking on it? How much where's my average cart value? Uh, what is my cost to acquire a customer or, or a business partner? All of that is being tracked. I know exactly where, where my, my, my metrics are that I measure for my business to determine whether or not I'm being successful or things are working or not working.

So then I can make a non-emotional decision, a data driven decision, going back to number seven. To decide how to fix or tweak, whatever it is and I'm working on it. And I'm constantly tweaking. I'm constantly adjusting. I'm constantly rethinking things as I'm getting more data in. So those are the essential marketing skills that you need.

And this is why I say people need to be a network marketer. Like that's not going to happen. By accident, unless you choose to put on the mantle of business, owner of marketer and become that thing, become the drummer, become that person. Who's obsessed with your craft, not just poking at it with a stick nobody's ever become successful by poking at it with a stick and you're going to fail.

You're gonna fail a lot. You're going to suck a lot in the beginning and that's okay. We all do every single one of us. This isn't my first rodeo. I was awful in the beginning. I've told you plenty of stories of how, how I've failed and screwed things up, but you keep going to keep getting better because the two, I am, I have to do this.

There's nothing else for me to do. There's nothing else for me to think about and go, well, I bet, like, I guess I could go do something else. You could go get a job. Uh, the thought of it makes me sick to my stomach. I feel confined. I feel restricted just thinking about it. So I encourage you to put on the mantle of network marketer, put on the mantle of market or put on the mantle of business owner, become that person, make it, who you are.

Look yourself in the eye, in the mirror and say, I am a network marketer. Believe it, go strong with it, go deep with it, go powerful with it. And people will start being attracted to that. Cause you're standing for something. That's my, uh, that's that's my tail for the day. Uh, I hope that helps some of you. I hope you understand what you need to do to become.

Better marketers. Um, I hope you understand what you need to do to, uh, to, to be better business owners. I hope this helps you remember, you can always reach out to me if you have any questions, um, and, and comments, you can head to the [email protected] and check out the free book and all that.

Uh, we have a lot of really cool stuff coming for you. I'm very excited about some of the things that, uh, I'm putting together. It's going to be amazing. I think it's going to add just a ton of value to you. I look forward to hearing your success as well. Keep me posted. I'm really loving having, following some of your stories.

Somebody who reached out to me started telling me some of the great things that you're implementing, and I absolutely love it. I'm getting to meet some of you and talk to some of you and, uh, it's been fantastic. So thanks again. Looking forward to talking to all of you soon. I'll see you next week.

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