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Title: Why We Buy, Updated and Revised Edition
Subtitle: The Science of Shopping
Author: Paco Underhill
Narrator: Mike Chamberlain
Format: Unabridged
Length: 12 hrs and 3 mins
Language: English
Release date: 05-05-11
Publisher: Blackstone Audio, Inc.
Ratings: 4 of 5 out of 202 votes
Genres: Business, Marketing
Publisher's Summary:
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culturefull of fresh observations and important lessons from the cutting edge of retail, which is taking place in the worlds emerging markets.