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Title: Monetizing Innovation
Subtitle: How Smart Companies Design the Product Around the Price
Author: Madhavan Ramanujam, Georg Tacke
Narrator: Darren Stephens
Format: Unabridged
Length: 7 hrs and 29 mins
Language: English
Release date: 10-06-16
Publisher: Audible Studios
Ratings: 4.5 of 5 out of 87 votes
Genres: Business, Marketing
Publisher's Summary:
Surprising rules for successful monetization
Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation - measured in dollars and cents - is a very hard target to hit.