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Title: Lethal Generosity: Contextual Technology & the Competitive Edge
Author: Shel Israel
Narrator: Jeffrey Kafer
Format: Unabridged
Length: 4 hrs and 12 mins
Language: English
Release date: 10-07-15
Publisher: Patrick Brewster Publishing
Ratings: 4 of 5 out of 7 votes
Genres: Business, Career Skills
Publisher's Summary:
Lethal Generosity: Contextual Technology & the Competitive Edge is the sequel to Age of Context: Mobile, Sensors, Data, and the Future of Privacy, a critically acclaimed and best-selling book co-authored by Shel Israel and Robert Scoble.
The previous book reported on the rapid convergence of five technology forces - mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising - and the occasionally freaky sensation that our devices are starting to know us better than the closest people in our lives.
The story picks up two years later in Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies.
This time, instead of technologies converging with each other, these contextual forces are converging with humans in the form of Millennials, the first generation of digital natives. The book examines them as customers, employees, and competitors, and advices companies run by older cultures on how to adapt to this significant marketplace change.
The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who ignore this shift do so at their peril. Companies who do adjust will flourish, the author argues.
Just what should brands and merchants do: Israel prescribes a policy of lethal generosity. By being kind to your customers at every touch point, you'll prevent any customer attempts to hijack them through traditional marketing.
Members Reviews:
Fascinating look at Successful Biz Strategies
Shel Israel explores the concept of providing customer centric service vs. business centric service and how that works in today's world.
While the regular practices of business over the last 100 years have focused on how to make the most money by telling the customer what they need to buy...Lethal Generosity is about LISTENING to the consumer and providing them with the best possible solution. Even if that means sending them to another store to get a better deal. By doing that, you lose the initial sale, but gain a loyal customer who will champion your brand.
It was also interesting to hear about some of the technologies that businesses are implementing to make the shopping experience more customizable and helpful. It'll be interesting to see where this beacon tech will take us over the next few years.
Jeffrey Kafer did a great job narrating this book. I kept forgetting that he wasn't the actual writer because the stories sounded as if they were experiences he himself had.
This audiobook was provided by the author, narrator, or publisher at no cost in exchange for an unbiased review courtesy of AudiobookBlast dot com.
Bringing Marketing into the 21st century
Shel Israel writes and coins the phrase Lethal Generosity which is meant to explain what companies are doing now to dominate their field and get the new generation (Millennials) to interact with brands. He talks a lot about the different brands that have succeeded and where other brands have failed.
I had never really considered listening to an business focused book on audio (I felt like the typical businessperson driving to and from work listening to an audiobook on how to be better at business). But Im really glad that I did. Jeffrey Kafer provides the perfect soundtrack for this book.