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Title: An Exclusive Look at the Leaked PR Agenda of the 1936 Republican National Convention
Author: Jack Goodman
Narrator: Mike DelGaudio
Format: Unabridged
Length: 4 mins
Language: English
Release date: 07-29-16
Publisher: Atlas Obscura
Genres: Travel & Adventure, Adventure & Exploration
Publisher's Summary:
Wire each state chairman to bring the prettiest young Republican to the Convention; have them seated on the platform, a man named Bruce Barton wrote in a note to himself in 1936. Barton's ideas were destined for Henry Fletcher, the Chairman of the Republican Party. That year's Republican National Convention, to be held in Cleveland, Ohio, was just a month away, and an army of ad men were busily plotting the best ways to reach the electorate. Similarly to today, emphasis was placed on entertainment, appeals to a cross-section of voters, and a show of party unity. Then as now, sometimes-cynical PR tactics were used to achieve these goals.
"An Exclusive Look at the Leaked PR Agenda of the 1936 Republican National Convention" is from atlasobscura.com, published on July 22, 2016.