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Title: The Best of the Gallup Management Journal 2001-2007
Author: Geoffrey Brewer - editor, Barb Sanford - editor
Narrator: Tom Parks, Amy McFadden, Scott Merriman
Format: Unabridged
Length: 10 hrs and 38 mins
Language: English
Release date: 10-14-16
Publisher: Brilliance Audio
Genres: Business, Leadership
Publisher's Summary:
Since 2001, the Gallup Management Journal has provided leaders with essential insights into managing the human side of their businesses - their employees and customers. This book features the highlights of the first seven years of the GMJ: more than 50 thought-provoking articles with actionable ideas, grounded in decades of Gallup management research.
The Best of the Gallup Management Journal 2001-2007 could not be more relevant today, as executives continue to struggle with the transition into a 21st century global economy. Many leaders have reengineered and reorganized their companies numerous times. But what remains is the biggest business challenge of all: improving and perfecting relationships with customers and with the employees who engage them. More than anything, executives and managers need quantifiable, measurable strategies for making the "intangible" side of their businesses as productive and profitable as it can be.
For years, "hard-headed" business leaders and gurus have said that it's impossible to measure these intangibles. The GMJ argues that they're wrong, and this book offers proof. Drawing on interviews with millions of employees and customers worldwide, the articles and interviews in these minutes cover topics such as the best way to get meaningful employee feedback, why customer satisfaction is the wrong measure, the 12 elements of great managing, why most advertising doesn't work, and the impact of positive leadership.
A range of voices from within and outside of Gallup is included in these minutes. A Ritz-Carlton executive tells how his company is reinventing its world-class brand, while a leader at Ann Taylor describes how the retailer invests in talent. Nobel Prize winner Daniel Kahneman probes how customers think, while one of the inventors of the Internet, Vinton Cerf, speculates on the future of his creation.
With its lively writing and penetrating, research-driven insights, The Best of the Gallup Management Journal 2001-2007 is essential listening for leaders who want to engage employees and customers in a hyper-competitive and ever-changing global economy.
Members Reviews:
Highly recommended!
This book is well worth a read for those folks who have not already read the many fine books that have come out of the Gallup organization. Other than being just a tad too self-serving for Gallup products, I found most of the articles to be very helpful in giving a solid snapshot of very important topics such as Leadership, Employee Engagement, Customer Engagement etc. As with most Gallup products, highly recommended. Peter Smith, Author, Hiring Squirrels.
Interesting but shallow
Something of a reference book without the detail. There is some great content to be found within its pages, but, for me at least, there was not enough substance.
Certainly the book covered a lot of ground, and I suspect, will generate business for Gallup, but as a stand alone publication, I found it somewhat lacking.
The Gallup organisation is well known for its authoritative, well researched material and this book certainly showcases their strengths but only scratches the surface of many important topics.
Five Stars
Great book. Could be used as a management manual. It's that good.
Best of Gallup
Gallup is a world renowned organization. They have done a lot of homework when it comes to employee engagement and leadership best practices.