Johan Evers is the founder of Penny & Bill in Stockholm. He has been announced as one of the world's top 10 bartenders in World Class 2016. Throughout the years Johan has been working at top bars and restaurants at Stureplan with Melker Andersson and Björn Franzén.

Jan Jörnmark is a writer and a docent at Chalmers Technical University in Gothenburg and at the Business school in Gothenburg University. Jan has written books about international enterprise and globalization and has managed to reach a big crowd with his book "Övergivna platser", which in English translates to "Abandoned places". He has also written the book "Stockholm i den globala förkastningen" and has participated in a documentary called "Glömda platser".

Hans "Hasse" Shimoda is a celebrity and entertainment journalist from Stockholm. He worked at the gossip magazines "Hänt Extra" and "Hänt I Veckan" for 27 years but is today a freelancing journalist. One of the magazines he is writing for is Aftonblandet Nöje. He also has his own blog on shimoda.se.

Erika Rosenbaum works as a personal trainer and running coach. She has an education in sport and health and has started her own company with a focus is on sustainable training. Erika has also worked as a host and coach in a program called "Aldrig mera feta" which in English translates to "Never fat again".

Elisabeth Avrotin is a dedicated ice-cream lover, who lives in Stockholm. She always makes sure to try new ice-cream spots in the capital and botanises new, exciting flavour combinations such as avocado and cashew. 

Charlotta Zetterström is an entrepreneur and marketing manager for the bakery Fabrique, which she founded together with her husband in Stockholm almost 10 years ago. Charlotta lives with her family at Östermalm in Stockholm. 

Daniel Paris is a blogger, host and lecturer who lives in Stockholm. He also has a graduation in social studies. Daniel is continuously participating in the morning show "TV4 Nyhetsmorgon" and is also a radio host and "Vakna med NRJ".

Emma Sundh is a freelancing journalist, blogger and writer who lives in Midsommarkransen, south of Stockholm. Emma blogs about vintage on emmasvintage.se and has also published two books; "Vintage party" and "Vintage hairstyles".