Whitney Hoffman Sayal of the Downtown Development District (DDD) and Adam McCluskey from LSU’s Small Business Development Center join the show to discuss the DDD millage renewal on the October 11th ballot and a new initiative to support downtown businesses. Whitney highlights the DDD’s 42 active projects and its role in shaping Baton Rouge’s future through Plan Baton Rouge Phase III. Adam shares how his team will now be on-site weekly to help entrepreneurs with everything from financing to growth strategy. Together, they’re building a vibrant, business-first downtown—one that’s ready to thrive with the right support and vision.

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