Join Jacky Martin and Edwin Dizer from Dark Paradigm Games as we discuss press kits (also know as media kits).
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-- Difference between press kit and press release?
-- Why is a presskit important?
-- When to make presskit?
-- Who are presskits for?
-- What should be inside of my presskit?
-- How to format presskit?
-- How should the text be written?
-- Things to note, when making a presskit?
-- Best ways to distribute press kits?
First and foremost a press kit is a promotional resource for your game or company. The game scene has shifted over the last few years in such a way, that generating hype around a release or having a solid media strategy is crucial.
You want to communicate important facts with media outlets and journalists, this you can do through a press kit. A short document, containing contacts, details, events, products, promotions and other things that could be interesting to journalists.
The purpose of your kit should align with the marketing strategy for your business or game and will have as main goal to produce positive press for you.
That being said, the primary audience for your press kit is journalists and media agencies who are involved in the gaming industry.
A press kit helps you to gain the attention of journalists, that would otherwise not cover your game in an article. You want to make it as easy as possible for them, because if they have to do extensive research beforehand, your chances of being covered will decrease.
The more free media coverage you have, the more likely you may reach new customers and therefore downloads of your game.
A press kit lets people know how to reach you, introduces your business, product or service and shares your business story and facts.
Optimize your kit for the type of audience you want to reach. In this case journalists in the gaming industry. Look at articles and what is covered in them and the predominant writing style.
Name of business and a description of what your business does, historical milestones, list of awards or recognition
Where your company is located, number of stores and offices, location of your headquater
Team size, Highlight team members with importance to the success of the project, CEO/President/Founder biographies with headshot, interviews
The story of your Business, where was it founded, what was created, when and by whom
Website links to all your products, social media links and email, downloads to testdemo, download to logos (high resolution) and branding guide, downloads to music, videos or artwork that may be used
Annual revenue, funding, downloads, clicks, followers on social media
Type and number of products (we recommend linking to a seperate press kit for each product), platforms the games were released to, price of product, list of patents, product guide and samples, game credits
links to past press releases or reviews. general information or details about specific events involving your company or products
notable clients, list of clients, volume of customers, testimonials, FAQ (assume questions journalists could have)
Full transcript: https://www.jaqmarti.de/home/journal/press-kit
