Greg Mohr and guest Axa Yox discuss her journey and insights into personal development, focusing on overcoming hardships and redefining comfort zones. They explore the role of emotional biochemistry in personal growth and techniques for rewiring the brain to conquer fear. The conversation emphasizes the importance of authentic emotions in facilitating personal change and how to rewire brain associations for success in franchising. They also tackle the challenges of failure and the procrastination cycle in business. The episode includes a promotion for the book “STOP CALLING IT COMFORT ZONE: BE UNCOMFORTABLE TO BE COMFORTABLE,” and concludes with closing remarks and a book recommendation.

(0:00) Introduction of podcast host Greg Mohr and guest Axa Yux

(1:27) Axa Yux's journey and personal development insights

(3:01) Overcoming hardships, failures, and redefining comfort zones

(9:03) The role of emotional biochemistry in personal growth

(14:28) Techniques for rewiring the brain and overcoming fear

(19:37) The importance of authentic emotions in personal change

(24:31) Rewiring brain associations for success in franchising

(31:11) Tackling failure and the procrastination cycle in business

(31:56) Sponsor: "Stop Calling It Comfort Zone" book promotion

(32:07) Closing remarks and book recommendation