AMPR AMPlified - Informative analysis brought to you by QUT School of Advertising, Marketing and Public Relations

Dr Bree Devin - Legitimacy in corporate social responsibility communication

05.26.2016 - By QUT Business School: Advertising, Marketing and Public RelationsPlay

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In this Business Breakfast, we look at how an organisation’s legitimacy in relation to its CSR practices and communication can come under question, despite the organisation appearing to be engaging in socially responsible behaviours.

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