This podcast lecture concludes the discussion of MKTG 5 chapter 22 SOCIAL-MEDIA for the Promotion Mix, within the overall Marketing Mix.

This podcast lecture concludes the discussion of MKTG 5 chapter 16 PROMOTION Strategy within the Marketing Mix.

Then, the lecture continues with a discussion of MKTG 5 chapter 17 ADVERTISING & PUBLIC RELATIONS for the Promotion Mix, within the overall Marketing Mix.

Finally, the lecture begins an introduction of MKTG 5 chapter 22 SOCIAL-MEDIA for the Promotion Mix, within the overall Marketing Mix.

This podcast lecture continues the discussion of MKTG 5 chapter 16 PROMOTION Strategy within the Marketing Mix.

This podcast lecture begins the discussion of MKTG 5 chapter 16 PROMOTIONS Strategy within the Marketing Mix.

This podcast lecture concludes the discussion of the Marketing Plan Handbook chapter 6 PRODUCT/BRAND Strategy within the Marketing Mix.

This podcast lecture continues the discussion of the Marketing Plan Handbook chapter 6 PRODUCT/BRAND Strategy within the Marketing Mix.

This podcast lecture begins the discussion of the Marketing Plan Handbook chapter 6 PRODUCT/BRAND Strategy within the Marketing Mix.

This podcast lecture concludes the discussion of MKTG 5 chapter 15 RETAILING Strategy for the PLACE element within the Marketing Mix.

This podcast lecture concludes the discussion of MKTG 5 chapter 13 PLACE & MARKETING CHANNELS Strategy within the Marketing Mix.

Then, the lecture begins the discussion of MKTG 5 chapter 15 RETAILING Strategy for the Place & Marketing Channels element within the Marketing Mix.

This podcast lecture concludes the discussion of MKTG 5 chapter 13 PLACE & MARKETING CHANNELS Strategy within the Marketing Mix.

Then, the lecture begins the discussion of MKTG 5 chapter 15 RETAIL strategy within the PLACE element of the Marketing Mix.