In this week’s episode of the SIMPLE brand podcast, I talk with Dr. Cindy McGovern, author of Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand!

Dr. Cindy is best known as the First Lady of Sales®. She’s an internationally renowned keynote speaker and she’s the founder of Orange Leaf Consulting which helps thousands of organizations and individuals create dynamic and robust sales processes.

Dr. Cindy and I discuss her lessons from Sell Yourself all around the right ways to create and manage a personal brand. 

Some of the topics we discuss include:

• How selling is really about helping and how everyone is in sales, no matter their role
• Your personal brand is the legacy and impact you leave with others
• You have a personal brand, and everyone knows it except for you
• How to solicit feedback to understand how others define your personal brand
• The steps you need to take to craft the personal brand you want
• What to do when the brand others define for you doesn’t match what you’ve defined
• Dr. Cindy’s three critical components to crafting a personal brand
• How to ensure you’re consistently living the personal brand you want
• How to help your network advocate for and sell your personal brand
• How to recover when you’ve gone “off-brand”

RESOURCES FROM THIS EPISODE:

Dr. Cindy’s website

Orange Leaf Consulting

Orange Leaf Academy

Dr. Cindy’s book - Sell Yourself: How to Create, Live and Sell a Powerful Personal Brand

Dr. Cindy’s book - Every Job is a Sales Job: How to Use the Art of Selling to Win at Work