In part one of this episode of Off-Road Marketing,  Janet talks with Dr. David Dantzker, the former President of North Shore LIJ, a major healthcare system that has since merged into Northwell Health. They discuss how healthcare marketing has evolved with the rise of tech, hospital consolidation and why healthcare systems have to market themselves clearly. 

Tune in on Friday 5/6 for part 2 with Dr. Dantzker!