Off-Road Marketing

In the season one finale of Off-Road Marketing,  Janet talks with Lee McKnight, the VP of Sales for RSW, a firm that helps marketing agencies develop their business. They discuss what makes an agency stand out, the biggest mistakes agencies make when it comes to new business and how to specialize without losing your versatility. 

Please joins us in September for season 2! We will be back with a whole slate of great new guests as well as some familiar voices. 

See you off-road. 

Links:

RSW Website

'Three Takeaways' Video Series

In part two of this episode of Off-Road Marketing,  Janet continues her chat with Kerry Donahue, executive producer of The Refresh from Insider, public radio journalist, editor and instructor. 

They dive into cross promotion between podcasts, asking for help and Kerry's theory of how the audio format can naturally foster empathy from the audience. 

Tune in every other Friday for new episodes of ORM!

Visit www.podcastfellows.org for more information on Kerry and her podcasting class. 

In part one of this episode of Off-Road Marketing,  Janet talks with Kerry Donahue, executive producer of The Refresh from Insider, public radio journalist, editor and instructor. They discuss how The Refresh is able to update news in real time, melding the immediacy of live radio news with the on-demand features of a podcast. They also touch on the intimacy of the audio medium and the top 3 mistakes rookie podcasters make when starting out. 

Tune in on Friday 6/17 for part 2 with Kerry!


Visit www.podcastfellows.org for more information on Kerry and her podcasting class. 

In this episode of Off-Road Marketing,  Janet talks with Joanne Borduas,  the CEO of Community Health & Wellness Center. They talk about the concept of community health, the social determinants of healthcare and treating “the whole person." 

Tune in every other Friday, because seriously, the world needs more outside the damn box kind of thinking!  

In part two of this episode of Off-Road Marketing,  Janet continues her chat with Dr. David Dantzker, the former President of North Shore LIJ, a major healthcare system that has since merged into Northwell Health. They discuss how healthcare marketing has evolved with the rise of tech, physician marketing and how hospitals market themselves based on specialty. 

In part one of this episode of Off-Road Marketing,  Janet talks with Dr. David Dantzker, the former President of North Shore LIJ, a major healthcare system that has since merged into Northwell Health. They discuss how healthcare marketing has evolved with the rise of tech, hospital consolidation and why healthcare systems have to market themselves clearly. 

Tune in on Friday 5/6 for part 2 with Dr. Dantzker!

In this episode of Off-Road Marketing, Janet talks with Mike Myers,  Managing Director of CrowdPharm, a firm that uses a global network of top talent to crowdsource creative work. They talk about pairing the most qualified creative leaders to each project, positioning for remote work in healthcare advertising, and what is next for the industry. Tune in every other Friday, because seriously, the world needs more outside the damn box kind of thinking!  

In this episode of Off-Road Marketing, host Janet talks with Lindsey Maloney,  the owner, of Mobile Care Partners of Connecticut. They talk about Lindey's path to nursing, the barriers and socio-economic aspects of rural healthcare, and why a mobile practice was the right fit for the area.  Tune in every other Friday, because seriously, the world needs more outside the damn box kind of thinking!  

In part two of this episode of Off-Road Marketing, host Janet Carlson chats with Greg Clow, Director of the AAB Showcase Awards. An advertising award show judged by the creatives and clients themselves. They discuss the genesis of the awards, the judging process and how AAB uncovers many talented creatives who are doing great work, that nobody is seeing. 

Tune in every other Friday and stay off-road with us. 

In part one of this episode of Off-Road Marketing, host Janet Carlson chats with Greg Clow, Director of the AAB Showcase Awards. An advertising award show judged by the creatives and clients themselves. They discuss the genesis of the awards, the judging process and how AAB uncovers many talented creatives who are doing great work, that nobody is seeing. 

Tune in on Friday 3/11 for part 2 with Greg!