About Dr. Doug Lucas: He is a board certified orthopedic surgeon that left the traditional health care model to pursue an integrative health optimization practice called Optimal Human Health. He uses lifestyle, genetics, blood and functional testing to create custom plans for his patients. 

In this episode, Carl White and Dr. Doug Lucas discuss:

• Who is your ideal patient? 
• Serving a unique patient base 
• Practicing your passion 

Key Takeaways: 

• Create a patient avatar, or an ideal patient profile. You need to identify who it is you want to serve before you can attract them to your practice. 
• Seek to serve a niche or an underserved patient population. Especially if you have a passion for these unique cases and a treatment that would be very beneficial to them. 
• Before you burn out and break down, you need to consider how you can be in the area of what you’re passionate about. If you don’t want to do a big shift, then think of creative ways in which you can implement your passion into what you’re already doing. 

Connect with Dr. Doug Lucas:

Website: www.optimalhumanhealth.com

Facebook: https://www.facebook.com/OptimalHumanHealth

Instagram: https://www.instagram.com/dr_douglucas/

Instagram: https://www.instagram.com/optimal_human_health/

LinkedIn: https://www.linkedin.com/in/doug-lucas-b0243522/

Want to be a guest on PracticeCare? Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started: https://marketvisorygroup.com/practicecare-podcast/

Connect with Carl White: 

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg