PracticeCare

Public relations has its place in the marketing plan of private practices. The problem I’ve found is that quality public relations often costs more than most practices can allocate, but the quality affordable public relations is too bad to use. Is there a sweet spot, and how do you find it and use it? My guest today helps small businesses do just that, and he’ll help us understand it.

Mickie Kennedy founded eReleases (http://www.ereleases.com) 28 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.

In this episode Carl White and Mickie Kennedy discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Free Resource

Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/

Connect with Mickie Kennedy

https://x.com/ereleases

https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/

https://www.linkedin.com/in/publicity/

https://www.pinterest.com/ereleases/

https://www.youtube.com/user/ereleases

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

When you go into practice with someone, you should consider the relationship like a professional marriage. Your partnership agreement needs to support that relationship no matter how it turns out, but many do not. What are the essential elements of a good partnership agreement? 

E.J. Cyran has spent over a decade as a healthcare lawyer, which means he represents physicians, dentists and their practices in negotiating vendor agreements, buying or selling their practice, handling associate buy-ins, and getting advice on their regulatory and payor issues. He knows his way around HIPAA, telehealth, Medicare and all other matters affecting healthcare practices. E.J. is a go-to lawyer for his clients.

In this episode Carl White and E.J. Cyran discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with E.J. Cyran

https://www.foxrothschild.com/edward-j-cyran

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Taking insurance for payment is painful, and the pain starts immediately with credentialing. There is a maximum speed that credentialing can go, but you really need to know what you’re doing. My guest today helps providers all over the country get credentialed, and he’ll give us a taste of what it takes to go maximum speed.

David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US, and he knows how to stop payor recoupments dead in their tracks and what is legal and illegal in many payor contracts. David’s firm works with healthcare professional clients and facilities coast to coast, in all areas of practice and facility management.

In this episode Carl White and David Zetter discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with David Zetter

https://zetter.com/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

When selling your practice, a fair price is not necessarily the price you set or the price you need. It’s a good to have an idea of a fair price for your practice before you start the selling process. My guest helps his clients wrap their arms around this concept, and he’ll explain it to us.

Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients’ operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that’s why Joe’s commitment to his clients’ needs and his customer service is what he prides himself on.

In this episode Carl White and Joe Lessard discuss

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Joe Lessard

https://www.linkedin.com/in/joelessardpbm/

https://www.instagram.com/thedoctorscpa/

For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it. 

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Of all of the business concepts not taught in any school for healthcare providers, the CEO mindset might be the most glaring gap. However, the moment you open a practice you are a CEO. Don’t fight it or ignore it or hope nobody notices. Instead, shift your mindset to include it. 

Lisa Levesque is the principal and Business & Executive Coach at Breakthrough Business Strategies with a focus on healthcare professionals who are technically excellent but need help with the practice of business. Prior to her current business, Lisa held senior level leadership roles at Fidelity Investments, and she leverages these experiences to help her clients achieve business excellence.

In this episode Carl White and Lisa Levesque discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Lisa Levesque

www.linkedin.com/in/llevesque

Video Resources Lisa Levesque Mentioned in this Episode

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Gaining traction in the private practice segment is the medical service organization. They’re not new, but what is still a little new is that private practices are becoming owners of them, not just private equity. That means the MSO is a vehicle to stay independent. What is it? Is it a good move for you? 

Bob Whittemore is a consultant in the Healthcare Services Group with WebsterRodgers, an accounting and consulting firm in South Carolina. Bob has over three decades of experience both as a senior executive at large physician practices and as a commercial lender at some of the country’s biggest banks. Bob brings practical and insightful understanding of the regulatory, financial, and operational pressures that healthcare entities encounter. In his consulting role, Bob advises physicians and their practices in the areas of operational and financial improvement, compensation, and overall practice optimization.

In this episode Carl White and Bob Whittemore discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Bob Whittemore

https://www.linkedin.com/in/bob-whittemore-3a2b5413/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

A brand is more than some people think, but simpler than a lot of people think, all at the same time. It’s way more than a logo, but boils down to a promise you make to your patients. Problem is, so many practices think it’s more and miss the simplicity. 

Ashley Gay is the founder of Digital Ash Agency, a boutique healthcare branding firm that helps physicians launch and grow independent practices. With 25 years in branding and design, she built her husband's oculofacial plastic surgery practice under an 18-month noncompete — hitting $1 million in billables and 261 referring physicians in year one. She now works exclusively with MDs and DOs, building brands, websites, and patient acquisition systems for practices that want to stay independent.

In this episode Carl White and Ashley Gay discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Ashley Gay

@md.brand.pro on Insta and TikTok

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Would anyone argue that staff need training? Probably not, but if I lined up 10 practice owners with staff and asked them how many have systematized their training, I bet only a couple would say they have. If you want your staff trained well in the most effective and efficient way possible, then you need to build a system to do so. Dr. Corey Malnikof does just that in his practices, and he shared some tips on this episode.

Dr. Corey Malnikof is the CEO of Palmercare Group, a healthcare organization operating 24 chiropractic clinics across the United States. He is an entrepreneur, speaker, and leader known for building high-performing teams, scalable systems, and world-class patient experiences while helping transform lives through health and wellness.

In this episode Carl White and Dr. Corey Malnikof discuss:

• How he trained before systematizing his training protocol
• The major components of his training protocol
• What he’s thinking about now to make his protocol better

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Dr. Corey Malnikof

@palmercaregroup

@coreymalnikof

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

It’s another episode talking about useful AI tools in private practice. My guest today consults to private practices on a variety of operational issues, so he’s seeing the landscape in real time.

Adam Middleton has committed his entire professional career to healthcare, working at for profit and not for profit hospitals and as a consultant to physicians and healthcare related businesses. Since 2008, Adam has consulted with emerging businesses in leadership positions, physician practices, post-acute providers and hospitals with focus on management, operations, finance and strategic planning. He has extensive experience in physician compensation including contracting and structures. Through his leadership Healthcare Advisory Network assists hospitals and practices determine fair market compensation and compliance issues that surround employment practices.

In this episode Carl White and Adam Middleton discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Adam Middleton

www.linkedin.com/in/adammiddletonhanchbc

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

When should you drop an insurance carrier? It can be a scary concept, so how do you think through it? My guest today is a principal at an accounting firm focused on private practices. He helps his clients think through this question, among others, and he’ll share his thinking with us.

Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients’ operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that’s why Joe’s commitment to his clients’ needs and his customer service is what he prides himself on.

In this episode Carl White and Joe Lessard discuss

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Joe Lessard

https://www.linkedin.com/in/joelessardpbm/

https://www.instagram.com/thedoctorscpa/

For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it. 

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg