PracticeCare

There’s a saying in business: if you’re not growing, you’re dying. I personally don’t believe it but it’s popular. One way to grow is to add more locations. Is it a good idea for you? My guest today advises her clients on how to succeed in private practice, including when growing, and she’ll share her thoughts with us.

Lisa Levesque is the principal and Business & Executive Coach at Breakthrough Business Strategies with a focus on healthcare professionals who are technically excellent but need help with the practice of business. Prior to her current business, Lisa held senior level leadership roles at Fidelity Investments, and she leverages these experiences to help her clients achieve business excellence.

In this episode Carl White and Lisa Levesque discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Lisa Levesque

www.linkedin.com/in/llevesque

Video Resources Lisa Levesque Mentioned in this Episode

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Just because you want to sell your practice doesn’t mean anyone wants to buy it. Just because you have a price in mind doesn’t mean anyone will pay it. My guest today lived this experience herself, and now she works with clients to help them get their practice into a sellable condition.

Dr. Ruth Mannschreck is a dentist, practice management strategist and Owner/Founder of Shoreline Strategies LLC. Dr. Ruth built a successful practice from the ground up and in response to a life-altering experience with her family, reduced her practice hours from 40 to 25 per week. Despite the drastic change, the practice returned to its' previous revenue production and then moved forward to exceed those levels, allowing her to be with her family during a difficult time.

This shift in perspective led her to create a streamlined business model that focuses on strong systems, building a high-performing team and fostering a magnetic company culture.

In this episode Carl White and Ruth Mannschreck discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Ruth Mannschreck

https://www.linkedin.com/in/ruthmannschreck/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Regular maintenance is a fact of life and never questioned. Annual physical. Change the oil in your car. Get your furnace checked out. Regular maintenance makes good sense. When is the last time you performed an annual check-up on your own practice? I’ll bet it’s been longer than a year. That’s not good. My guest today works with practices on all manor of operations, and he’ll tell us what to include in a practice annual check up.

David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US, and he knows how to stop payor recoupments dead in their tracks and what is legal and illegal in many payor contracts. David’s firm works with healthcare professional clients and facilities coast to coast, in all areas of practice and facility management.

In this episode Carl White and David Zetter discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with David Zetter

https://zetter.com/

https://www.linkedin.com/company/zetter-healthcare/

https://www.linkedin.com/in/djzetter/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Running your business is stressful. Probably the biggest stressor is financial. You carry that with you, but how do you keep it at work and out of your relationships at home? My guest today is a financial advisor who works with practice owners on their business and personal finances. He sees this question in a number of his clients, and he’ll share the advice he gives to them.

Randall Avery, CFP®, CFA helps professionals, practice owners, and pre-retirees turn financial uncertainty into clarity and confidence. Clients often come to him feeling overwhelmed by big decisions around retirement, investing, taxes, and cash flow — unsure if they’re making the “right” moves. Randall’s role is to simplify the noise, help clients define what financial success means to them, and create a clear plan that supports both their life and their values.

In this episode Carl White and Randall Avery discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Randall Avery

Facebook Personal - https://deasilwm.com/brunch-amp-budgets/

Facebook Business - https://www.facebook.com/DeasilWM

LinkedIn -https://www.linkedin.com/in/randallavery/

YouTube -ttps://www.youtube.com/channel/UCEasRohhwof2xaNUr209kUw

Instagram - https://www.instagram.com/rsadeasil50/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

There’s a joke in marketing that was said a painfully long time ago yet still vexes people today, and it’s this: I know half of my marketing is working, I just don’t know which half. It doesn’t have to be that way. Marketing strategies can be tested for their effectiveness, and my guest today will share her insights on how she does it.

Dr. Heather Levites is a Board-Certified Plastic Surgeon with a special interest in advanced cosmetic surgery. She earned her undergraduate degree at MIT after attending an arts high school in New York City. She earned her MD from the State University of New York at Stony Brook, and completed her plastic surgery training at Duke University. She went on to complete an additional fellowship year of specialized training in aesthetic surgery in Charlotte. Dr. Levites opened the doors to her own practice, LevityLifts, in August 2025. Additionally, Dr. Levites is Clinical Faculty at Duke University.

In this episode Carl White and Dr. Heather Levites discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Dr. Heather Levites

https://www.instagram.com/levitylifts

https://www.facebook.com/LevityLifts

https://www.tiktok.com/@levitylifts?_r=1&_t=ZP-92sdlKmD62o

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

As AI makes billing faster, it also makes it easier for bad actors to target practices and their revenue cycle. My guest today works extensively in RCM, and implements AI in RCM, and he’ll open our eyes to the dark side and how to fight back. 

Vinod (Vinny) brings over 15 years of experience in operations, financial analysis, strategy, growth, corporate development, strategic planning, and marketing. At MBWRCM, he is involved in applying his experience to optimize revenue cycle process flows to improve our clients' profitability and performance.

In this episode Carl White and Vinny Sankaran discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Vinny Sankaran

https://www.linkedin.com/in/vinodsankaran/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

A material cost in a practice is the cost of replacing staff. One of the bigger people mistakes practices make is not properly onboarding and training a new hire. You wouldn’t think so given the costs, but it happens all the time. My guest today helps her clients with a variety of HR needs, including onboarding and training, and she’ll help us understand how to get onboarding right.

Lorianne Isaacson is the founder of Personnel Matters, a company dedicated to helping business owners create stability, structure, and scalability through strong people systems. With decades of experience in operations, healthcare, and organizational development, Lorianne is known for turning chaos into clarity by building documented processes, clear roles, and accountability frameworks that allow businesses to thrive without owner burnout. Through Personnel Matters, she partners with small to mid-sized companies to design company blueprints and owner legacy frameworks that reduce turnover, improve performance, and create confident teams—so owners can step out of daily firefighting and into sustainable growth and lasting impact.

In this episode Carl White and Lorraine Isaacson discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Lorraine Isaacson

https://www.linkedin.com/company/achieve-stability, https://www.facebook.com/AchieveStability

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

When it comes to the law, the reflex is to say “I just want to stay out of trouble.” Of course you do, but can the law ever be your friend? Yes it can, especially if you know it better than the guy on the other side of the table. My guest today is an expert on ERISA, a law that is quite broad and applies to practices almost daily. He helps his clients apply ERISA to their benefit, and he’ll give us a few tips on this episode.

David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US, and he knows how to stop payor recoupments dead in their tracks and what is legal and illegal in many payor contracts. David’s firm works with healthcare professional clients and facilities coast to coast, in all areas of practice and facility management.

In this episode Carl White and David Zetter discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with David Zetter

https://zetter.com/

https://www.linkedin.com/company/zetter-healthcare/

https://www.linkedin.com/in/djzetter/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Growing your practice without the essentials of HR in place is a risky choice. Some essentials are required by law. Other essentials are strategic pillars that will help you grow. My guest today works with physicians and practice leaders to add HR smartly to their practice, and she’ll tell us what these essentials are.

Debbie Rabishaw has more than thirty years of HR leadership experience, much of it in healthcare and healthcare-related practices. She partners with physicians and practice leaders to navigate HR compliance, people operations, and growth in a highly regulated environment. As the founder of Next Step Advisory, Debbie provides fractional HR support focused on practical, real-world solutions that strengthen teams and support sustainable practice growth.

In this episode Carl White and Debbie Rabishaw discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Debbie Rabishaw

https://www.linkedin.com/in/debbierabishaw/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

We’re all so steeped in our daily grind that it’s good to take a step back and scan our professional landscape. My guest today is a VP of content for numerous healthcare business journals. He sees a wide variety of challenges and opportunities in our space, and he’ll share what he’s seeing with us.

Chris Mazzolini is a vice president of content at MJH Life Sciences. He oversees teams of talented editors who manage healthcare business brands, including Medical Economics, Chief Healthcare Executive and Physicians Practice, and the leading veterinary medicine brand, DVM360. Chris worked as a daily newspaper reporter prior to joining Medical Economics, and has a masters degree from Northwestern University and a bachelors degree from Kenyon College.

In this episode Carl White and Chris Mazzolini discuss:

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

This Episode is Sponsored By Next Step Advisory

This episode is sponsored by Next Step Advisory. Running a medical practice today means managing patient care, reimbursement pressure, staffing shortages, and ever-changing compliance requirements. Managing your people cannot just be administrative. It must support the business.

Next Step Advisory provides senior level, fractional HR leadership to medical practices and healthcare adjacent businesses nationwide. With more than 30 years of HR experience, including deep work in healthcare and professional services environments, Next Step helps practice owners strengthen their teams, reduce risk, improve retention, and build the people infrastructure needed to scale. If your practice is growing or feeling operational strain, experienced HR leadership may be the advantage you are missing.  Learn more at nextstepadvisory.us.

Connect with Chris Mazzolini

https://www.linkedin.com/in/chris-mazzolini-687956194/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg