What's it like to run a fitness business on autopilot? Could you do the same?  Dr. Doug McGuff – co-author of the High-Intensity Training cornerstone Body by Science – and founder of Ultimate Exercise returns to the podcast to talk about what it's like to run a fitness business without being there all the time — how do you get to that stage?  Is that really the dream, or could it possibly turn into a nightmare? We dive deep into how he runs UE (and the key business lessons you can take away from it), crafting great client experiences, how so many people misunderstand hypertrophy, maximizing stimulus and recovery for optimal results, understanding the nuances and risks of steroid/PED use, practical strategies for thriving in the fitness industry, and more!  Note: apologies in advance for the less-than-ideal audio we have in this episode — we've done our best to make it as listenable as possible, despite the sound issues. *** 

426 - Dr. Doug McGuff — Expanding 'Ultimate Exercise', Navigating the Realities of Running a HIT Studio on Autopilot, Crafting the Ultimate Client Workout Experience, and Delving into Muscle Hypertrop

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

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Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In this episode, we talk about the profound influence of Mike Mentzer on high-intensity training, the enduring legacy of his philosophy, and the inspiration behind the new Mike Mentzer course at HITuni. We go into the challenges of editing extensive and insightful conversations from John's immense personal archive of Mentzer media, anecdotes about Mike, and the philosophical impact on his training and outlook on life. We also talk about how ahead of his time Mike truly was, as well as his thoughts on individualized approaches to strength training and the role of recovery time between workouts. Check out John Little's Mike Mentzer course on HITuni here (Use Code HIB10 for 10% off) If you want to know the truth about Mike Mentzer, his legacy, and his immense impact on strength training that surprisingly many get wrong, don't miss this episode! *** 

461 - Simon Shawcross & John Little: The Life and Legacy of Mike Mentzer

 How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)?     Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful advice, backed by Patty's extensive experience in both fields.     Patty is a Master-Level Personal Trainer, Certified Conditioning Specialist, and Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation with over 25 years of experience in helping people get in the best shape of their life.     In this episode, we talk about the importance of understanding and recognizing the signs of impaired musculature and how these can impact your client's physical abilities and increase the potential for injury. Patty provides practical tips for assessing clients and modifying exercises that can alleviate pain and improve mobility. She also discusses the critical role of communication between trainers and clients in managing expectations and making sure they can see and feel progress.     If you want to expand your knowledge on integrating HIT with physiotherapy-style practices to help your clients avoid aggravating injuries and go beyond their limitations, then this episode is a must-listen.     *** 

460 - Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business

How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua here If you're looking to maximize your social media presence so you can attract more potential clients for your HIT business, don't miss this one! *** 

459 - Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1

Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid. We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse. If you've ever thought about discounts or felt the pressure to offer these, this episode is for you! *** 

458 - Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson

What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results here and book a FREE, no-obligation business call now! This is another one of our longer episodes, but if you really want to have a good time starting and running your own HIT business, you'll want to listen to this! *** 

426 - Dr. Doug McGuff — Expanding 'Ultimate Exercise', Navigating the Realities of Running a HIT Studio on Autopilot, Crafting the Ultimate Client Workout Experience, and Delving into Muscle Hypertrop

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