Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients? Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines. We go over how it all started, from the deals done between Arthur Jones, Kieser Training, and how Eggert builds everything to a standard that means your studio's kit will last a lifetime, and why these will make you stand out from your competition. Whether you're looking to improve your studio's kit or just starting out, check out why MedX EU's machines can help you get the edge that will last you a lifetime. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here ━━━━━━━━━━━━ Disclosure: Barwich GmbH (MedX EU) sponsors this podcast.

What if the real reason your strength studio isn't growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run? Discover Strength CEO Luke Carlson returns to talk about 21 big things that he's seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from "big picture" decisions, "behavioral" decisions, your staff, your workouts, and from a philosophical standpoint. If you're tired of working crazy hours while your studio barely grows — or worse, shrinks! — then this episode will show you the exact leaks to plug first, so tune in now and start fixing the things that are really holding your fitness business back. ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join Even More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What's it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60? That's the story of Sandbothe Strong Founder Anthony "Tony" Sandbothe, and buckle up — he's going after Million-Dollar Trainer Pete Cerqua's weekly workout session record! In this episode, we talk about what he did that made him blow up so quickly after struggling, his approach to HIT workouts that make clients keep coming back even after more than a decade, getting high-quality referrals (like, Nike Executive quality!), what he says you should do when coaching clients, and why you probably need less equipment than you think to be super successful. If you want a clear path to success that's very reasonable but also very effective – if you actually walk it – then you'll want to see what Tony's journey was like — check it out now! ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Join More HIT Experts in the HIB Pro Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Who is Mike Mentzer, really, and why is he considered so controversial? Prolific Author and High-Intensity Training Expert John Little returns to talk about the new book on Mike Mentzer: American Odysseus — why is it so important to know the truth about Mike Mentzer and everything that happened to him? John goes into Mike's confrontation with Arnold Schwarzenegger, how his views on high-intensity training changed over the years, what type of HIT workouts he may prescribe if he were training clients today, and more. With the surprising amount of misinformation about and pushback against Mike Mentzer today, you'll want to tune in to this episode to learn why all of this is really going on. ━━━━━━━━━━━━ Want help scaling your strength training business? Book a free strategy call here ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities? In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally. We talk about why being a great trainer means more than just giving a great workout, how to mentally prepare for a week of training, the differences between how men and women approach workouts, and how you can create a client experience that feels great for the people you train. If you want to stop struggling to keep your studio busy with happy clients who see real results, then tune in to this one to see how Sara's wins can help you do the same. ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

I've helped 41 strength training business owners add between $12,000 and $58,480 per month. If I were to coach you, what would you want me to help you with? You get one wish. I will help you achieve it. What would it be? If I could help you achieve one result, what would you want my help with? Email me to [email protected] Or direct message me inside my free HIB community - join here Thank you for your time! Lawrence

Can you really turn your passion for strength training and helping people into a $40,000-a-month business? Here's somebody who's already done it: Quinn's Gym Founder Kevin Quinn joins us to talk about how he did that. It wasn't all smooth sailing, though, because he did run through some challenges that almost derailed his fitness journey, but he did some things you might want to know about so you can avoid the same pitfalls and grow your business faster without burning out and losing your passion. How can your style of strength training help different people like athletes, older clients, or even special needs children? How can you approach client instruction in those very specific situations? How would you even get started, and how can you make sure you become successful? Plus, Kevin talks about some important things you should never forget if you're a personal trainer. Kevin's passion just jumps out of this episode, and I really think you'll appreciate the value of what you as a strength trainer can do for your clients — make sure you check this one out. ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older? HIT Expert Matt Brzycki is Princeton University's Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity training for athletes and how you can continue making progress even as you age. We talk about designing workout programs and maximizing recovery for athletes and older trainees, why some people might do higher-volume HIT, why there seems to be a pushback against evidence-based training, and so much more. If you want to know what it's like to be a life-long HIT trainer and be able to keep making strength training progress for the rest of your life, Matt's episode is a great one to tune into! ━━━━━━━━━━━━ Get a free course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What does it take to build a thriving HIT business that stands the test of time? Exercise Science LLC Founder Ryan Hall is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer. Ryan returns to the podcast to talk about the vital lessons he's learned over his amazing career as a HIT trainer and strength studio owner, including how to build a successful fitness business without burning out, how to use social events to attract clients, and what you actually have to do to be treated like a rockstar every time you walk into your studio. Plus, we go into how to design workouts and maximize recovery for your clients, Mike Mentzer's favorite exercise, and how you can build a business with a long wait list without focusing too much on lead generation or spending a lot on advertising.

If you want to know what a sustainable HIT business built by a legend looks like, don't miss this episode!

━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

The Strength Forum is one of the most anticipated events of the year for anyone in high-intensity training — what do you need to know about it, and how can you attend? Discover Strength CEO Luke Carlson returns to talk about the upcoming event this November that gives you incredible opportunities to network with other HIT entrepreneurs, connect with HIT legends and experts, get the latest in exercise science, and find the fuel you need to keep growing your own HIT business! This is an event you shouldn't miss if you have the opportunity to attend, so tune in to find out how you can get there (as well as get a discount on your accommodation). ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Join More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here