High Intensity Business

Clients hitting walls, losing focus, and quitting on the most meaningful reps too soon? Is it the client's fault or the trainer's, without even realizing it? Paradox Strength President Janaya Skye returns to the podcast to talk about something that many trainers don't realize: if you ignore your central nervous system, you're leaving a lot on the table. We dive into how your CNS can affect your workouts and client sessions, what happens – and what to do – when your clients start tuning out instructions, why that happens, and some specific, real-life situations and how to approach them. Make sure that you get those last, greatest reps in to really get the most out of your sessions — tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What really matters if you want to fine-tune your body composition and optimize for lean muscle mass? Exercise Scientist and Head of Research at MacroFactor Dr. James Steele returns to the podcast to talk about the science behind measuring body fat using different methods, the effects of strength training on advanced trainees trying to optimize body composition, and what you can learn from years of data on what really matters. We also go into what tools you can use, the little things that make a big difference, and what you should aim for when looking to optimize and progress. If you want to know what things really matter when it comes to body composition, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What's the Best HIT Workout for building muscle and getting shredded? Smart Strength Austin Founder Skyler Tanner talks about how he's building lean muscle with the latest evidence-based approaches to both the strength training and nutritional aspects of his current regimen. We dive deep into what the best available research right now can tell you about rep ranges, time under load (TUL), exercise variety, cutting phases, weight vests and bone density, adjusting client workouts and nutrition, and so much more! Get caught up on what one of the best HIT experts is doing to build lean muscle and improve body composition today — tune in to this one now. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What's actually involved in successfully selling a HIT Business? Fitness industry veteran, expert business broker, and Managing Partner of New Line Business Capital Michael "Mike" Zarrillo joins the podcast to talk about the secrets every HIT studio owner needs to know if they want to build and sell a highly valuable strength training business the right way, as well as avoiding the many hidden headaches that you can run into. Mike talks about how you can increase the value of your HIT business, the right people to talk to (and who to avoid), how to fix the weak points of your business, industry secrets and pitfalls to watch out for, and more. Even if you aren't looking to sell your strength training business right now, you can supercharge your HIT studio with the gems Mike talks about when it comes to building a high-value HIT studio — make sure you tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Want to know how GLP-1s could change the way you help your personal training clients build muscle, stay healthy, and get great results for the long term? Dr. Ben Bocchicchio is an award-winning athlete and a prolific and highly respected figure in exercise science, fitness and wellness, rehabilitation, and even the legal field. He is also the author of 15 Minutes to Fitness: Dr. Ben's SMaRT Plan for Diet and Total Health. He joins us to talk about his thoughts on GLP-1 use alongside strength training — he explains what they are, their possible benefits beyond just dropping weight, and some worries about side effects and keeping progress after people stop using them. The conversation then moves to practical tips for trainers, where we cover how to talk about using these with clients, what doctors often suggest alongside them, and smart ways to use this topic in your marketing content. This episode is a great starting point if you've ever wanted to get a balanced understanding of GLP-1s as a personal trainer and strength studio owner. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

AI is inevitable, so how can you make your HIT fitness business attractive to clients who increasingly use artificial intelligence to get what they want? Pixality Design Founder Connie Holen returns to talk about how you can use AI to make sure your strength studio's website attracts more clients instead of sinking out of sight with yesterday's news. We talk about what you need to know and what you can do right now, like understanding how your clients talk and search for things, the best way to write website copy, what content helps get you more clients, and how to think about choosing between using marketing agencies or doing it yourself. If you want to future-proof your HIT studio's website and make sure it's doing its job in attracting clients in 2026 (and beyond), tune in to this conversation with Connie! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Join Even More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Can you really grow your strength training business into a $1-million studio with little to no advertising? Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well. We go over things like how to make minimal marketing work, how to keep your clients engaged and happy, managing trainers, trimming the fat from your business model (that one's a big one), and how to pick the biggest levers to pull so your business can grow faster than you first thought it could. If you want to know how someone who never started out to be a fitness professional could do so well, go so far, and get to a million in a realistic way that you can absolutely follow, this conversation with Owen is something you shouldn't miss! ━━━━━━━━━━━━ Join HIB and get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join Even More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in HIB. We made a mistake, so a few months ago, back in episode 532, which was called "How to Choose the Best HIT Machines for Your New Garage-Based HIT Studio" with Pete Cerqua, Pete made the comment that Doug's clients load the plate-loaded machines themselves, which was incorrect. And I think Doug may have reached out to Pete after the episode went live, and if Pete reached out to me to say, "Hey Lawrence, we must apologise in our next episode". And unfortunately, I completely forgot about that. That's my fault, my responsibility. I didn't prepare the next podcast with Pete to ensure that we mention that and that we apologise on that podcast. And we recorded two or three podcasts after that one, so that's completely my fault. And what we're going to do and what we may have already done by the time this is published is actually remove that excerpt from episode 532, as well as obviously publish this apology, so it's super clear that Doug loads the plate-loaded machines for his clients; he would not ask them to load the machines themselves. So, apologies to you, Doug. I hope this had no negative impact on your business. I understand that your clients listen to the show, and they mention it to you. And so hopefully this will clear up any sort of confusion. Lawrence

Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients? Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines. We go over how it all started, from the deals done between Arthur Jones, Kieser Training, and how Eggert builds everything to a standard that means your studio's kit will last a lifetime, and why these will make you stand out from your competition. Whether you're looking to improve your studio's kit or just starting out, check out why MedX EU's machines can help you get the edge that will last you a lifetime. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here ━━━━━━━━━━━━ Disclosure: Barwich GmbH (MedX EU) sponsors this podcast.

What if the real reason your strength studio isn't growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run? Discover Strength CEO Luke Carlson returns to talk about 21 big things that he's seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from "big picture" decisions, "behavioral" decisions, your staff, your workouts, and from a philosophical standpoint. If you're tired of working crazy hours while your studio barely grows — or worse, shrinks! — then this episode will show you the exact leaks to plug first, so tune in now and start fixing the things that are really holding your fitness business back. ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join Even More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here