How does a world-class personal trainer give exercise instruction to clients? In this previously members-only Masterclass, Discover Strength CEO Luke Carlson dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there's no wiggle room to let mediocrity slip into this one! We talk about what you need to say, when you need to say it, what to look out for when using very specific MedX machine configurations, and how to get the most out of every workout for your clients. If you want to up your game and give your clients world-class exercise instruction that keeps them coming back to you, this Masterclass is a must-listen! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here.

What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business? Scott Savor is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner. We talk about how to make smart decisions when choosing equipment, working with different budgets if you're just starting out as a fitness business owner, the mindsets and habits you must have if you want to set yourself up for inevitable success, and more. If you want to learn what it takes to become a HIT entrepreneur that naturally attracts the right clients and makes building a successful HIT business easier, tune in to this one! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

If you're a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose? Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business. If you've been thinking about 1-on-1, 1-on-3, small group, or even maybe unsupervised HIT strength training, listen to this episode first! ━━━━━━━━━━━━ Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ Want more? Book a free HIT Business strategy call with me ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise? MaxStrength Fitness founder Jeff Tomaszewski returns to talk about the biggest lessons he's learned about running a highly successful fitness business. We went into the importance of focus and simplicity, what protocols he uses, how client workouts are designed (and why), hiring the right people, developing systems, what it's like to go from being a studio owner training clients to heading up a franchise, and more. If you want to know what the biggest keys for scaling one strength studio into many are, this episode is for you! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Is pure SuperSlow the key to building an ultra-successful strength training business? Dagoberto "Bert" Vila returns to the podcast to talk about how he has used the SuperSlow protocol as a purist and a solo strength trainer and what lessons other HIT trainers and studio owners can learn from his experience. We go over his impressive numbers, working with older clients, increasing prices while taking on fewer clients, the "nonsense" of using free weights and doing steady-state cardio, an a few other things Bert feels strongly about that other HIT experts and practitioners might balk at. If you want to know how one of the most successful strength trainers in the HIT industry gets great, high-paying clients, make sure you check out this episode! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What would a strength studio from the future look like and how would it work? Spoiler alert: the future is happening right now, and there's a lot we can learn from it! Lucas Leal joins us to talk about how his strength training studio is using technology to train clients better and make operating a HIT business smoother, more efficient, and easier to scale, and that's just with current technology — wait 'til you hear about what he's trying to get done with robotics and artificial intelligence! Lucas Leal is the CEO of Slowfit in Spain and the founder of the Resistance Institute and an expert in biomechanics and strength training. He focuses on helping people get – and stay – strong at any age. He has also authored books on biomechanics and exercise in Spanish. If you want to learn how a hyper-efficient and futuristic strength training business operates and see what the future might hold for you as a strength studio owner, make sure you don't miss this one. ━━━━━━━━━━━━ Build a successful strength training business (free trial) ━━━━━━━━━━━━ Not sure? Book a quick clarity call (no pressure) ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Want to learn how to talk to your strength training clients like the experts do? Smart Strength Austin's Skyler Tanner talks about the most effective ways to answer some of the most common questions your prospects and new clients might have, like whether cardio is necessary or not, the right training frequency, how to fix saggy skin, along with other common concerns (and a few technical things, too!). If you want to improve the way you communicate with clients and become more confident in delivering talking points, there's a lot you can learn from Skyler in this one! ━━━━━━━━━━━━ Build a successful strength training business (free trial) ━━━━━━━━━━━━ Not sure? Book a quick clarity call (no pressure) ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising? Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, and why he wrote his new book The Gospel of Fitness (and what effect it has had on his fitness business). My conversation with Steve is a fascinating example of what happens when a strength studio owner is so locked in that growth just seems (and basically has been) inevitable — you need to hear this one! ━━━━━━━━━━━━ 🚀 Learn to build and grow your own highly-profitable strength training business FAST — join HIB here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Can you create a strength training studio so successful that clients call you the "Ritz-Carlton" of high-intensity training? X-Force Body co-founder Illy Stoilova joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she's so rigorous when it comes to hiring trainers, and how she's doing on her ultimate goal of becoming a referral-only HIT fitness business. If you've wanted to know what effect having X-Force machines can have on a strength studio's success or how to have a massive competitive advantage through giving great customer service, this episode is a great one you need to tune in to! ━━━━━━━━━━━━ 🚀 Learn to build and grow your own highly-profitable strength training business FAST — get a free, no-risk, no-obligation trail to the Premium HIB Membership here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Want the honest-to-goodness A-Z of starting a successful, profitable strength training business? Learn the 4 biggest keys to starting, operating, and growing your own strength training business fast — Million-Dollar Trainer Pete Cerqua tells you everything you need to know to get started and be legitimately profitable within 30 days. This episode goes over the high-level things you need to get right before you start, and we talk about things like choosing your protocol, getting your pitch right, how to do a consultation, the most effective way to do marketing to get clients, and all the important details you need to know. If you're serious about starting and growing your own fitness business, this episode is a must-listen! ━━━━━━━━━━━━ 🚀 We help you build your strength training business — start your free trial here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here