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After building public speaking skills through brutal on-camera training and quitting a job after 15 days to go full-time on TikTok, Michael (higherupwellness) proves that authenticity matters more than polish.

You’ll hear why his parents being in their 70s gave him wisdom most 28-year-olds don’t have, how two and a half years of mandatory public speaking eliminated his number one fear, and what happens when you realise worldly success never fills the God-shaped hole.

Tune in for his framework on maxing out your stat lines in your 20s, why asking God to reveal himself changed everything after his dad died, and how silencing ego long enough to suck at something a hundred times is the barrier most people never cross.

00:00 Introduction
01:40 Growing up with much older parents and shaping his worldview
04:14 Supportive parenting made taking career risks feel safe
07:57 Comparing US optimism to UK mindset and ambition
12:35 Striking a balance between monk mode and reckless fun
17:27 Early career struggles and earning respect as the youngest
20:22 Vulnerability online builds real connection and community
23:40 Steroid accusations and the reality of 18 years training
27:21 Fitting training and nutrition into a hybrid athlete lifestyle
33:10 Flexible training splits and sustainable consistency
38:37 How calorie awareness gives you long-term freedom
44:43 Learning public speaking through immersive sales training
50:48 Communicating well, even in a non-native language
57:46 What Whoop taught him about sleep, alcohol and basics
01:04:32 Why coaching can be draining if boundaries aren’t set
01:12:55 Men need spaces where they can be both strong and soft
01:22:30 Even elite performers have major blind spots
01:26:10 Losing his dad showed him God’s presence through pain
01:35:57 Exactly how to start exploring faith without feeling lost

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
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Instagram: https://www.instagram.com/higherupwellness/?hl=en
TikTok: https://www.tiktok.com/@higherupwellness?lang=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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Website: https://hackyou.media/

After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating.

In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees.

Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis.

00:00 Introduction
02:10 Launching a yacht business and selling experiences, not just luxury
06:31 Learning business lessons from his dad's no-nonsense approach
10:10 Dubai’s flashy image vs actual wealth and real operators
18:06 Choosing who’s worth your energy and protecting peace
25:18 Building a personal brand with his dad’s guidance and rules
30:23 Owning the first Bugatti Chiron for rent in the world
35:54 Why the car hire business was more about brand than profit
39:46 Why the UK rental game lost its spark and profitability
43:39 Starting a chauffeur business in Dubai and why Escalades win
46:25 Dubai’s oversupply problem and setting a higher service standard
49:26 Expansion plans and pivoting toward yacht brokerage
53:10 The massive costs and logistics of moving a superyacht
56:49 YouTube gaps, self-doubt, and needing the right team around him
59:14 Stepping up as a businessman and leader in Dubai
01:03:53 When to say no, avoid time-wasters, and play the long game
01:07:26 Lessons in building legit businesses in Dubai with red tape
01:17:18 Why real happiness isn't found through money alone
01:20:06 Navigating Dubai’s social distraction and staying focused
01:24:45 Women in Dubai as masterful operators and tacticians
01:27:21 Taking breaks, evolving creatively, and avoiding content burnout

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
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» Follow Aleem
YouTube: https://www.youtube.com/LordAleem
Instagram: https://www.instagram.com/lordaleem_official/?hl=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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Website: https://hackyou.media/

After building a massive mental health platform and hitting a midlife crisis at the peak of success, Dr K proves that doing hard things and feeling accomplished isn’t the same as knowing what you want from life.

You'll hear why content creation is an endless hamster wheel you can't escape, how he left millions on the table to keep things affordable, and what happens when you wake up one day, realising you've built someone else's version of success. We discuss knowing when enough is enough and how internal conflict about money and purpose affects even the people helping others figure out their lives.

00:00 Introduction
03:34 The emotional toll of constant content creation
06:14 Why progress feels good but rarely leads to contentment
11:24 How living in Dubai affects self-image and motivation
13:28 Body image, self-esteem and why Mike doesn’t spiral
18:38 Why self-love feels off-limits for certain men
22:46 Regret, efficiency, and the pressure of lost time
27:13 How subtle justifications mask deeper dissatisfaction
34:35 The fear of wasting potential and staying stuck
36:08 Why peak hedonism didn’t bring happiness
40:00 What peace really feels like for high achievers
44:05 Exploring joy in the unknown vs controlled luxury
49:54 The quality of company vs the cost of experience
50:57 The signs of burnout and recognising overwork early
57:04 Why men struggle to understand their own feelings
01:01:29 Learning how to name emotions to stop being ruled by them
01:07:42 The fear of being seen and how it shapes identity
01:13:42 Relationships, emotional safety, and being misunderstood
01:24:57 Why men fear losing their edge and becoming “the loser” again
01:35:38 Building self-awareness and making space to feel things
01:48:46 How meditation helps process thoughts and reduce noise
01:53:33 Dr. K’s own midlife crisis and redefining success

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Dr K
Instagram: https://www.instagram.com/healthygamer_gg/
Podcast: https://open.spotify.com/show/6VaJwyS2KXxiXqR77jqzmP
X: https://twitter.com/HealthyGamerG
TikTok: https://www.tiktok.com/@healthygamer.gg

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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Website: https://hackyou.media/

Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win.

Most people think success is only measured by first place.
Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it.

You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity.

00:00 Introduction
02:13 Training together and pushing past mental limits
04:11 Shifting from physique to full-body conditioning
08:57 Balancing intense travel schedules with fan dedication
12:43 Being overlooked and using it as lifelong fuel
16:00 Childhood trauma and the real roots of ambition
20:33 Discovering martial arts and visualisation after losing his dad
24:27 Competing from a place of pain and survival
27:46 When your life feels broken, it’s actually building
30:00 Why not winning Mr Olympia was a gift
34:46 The crushing stage that creates long-term purpose
38:24 Struggles with emotional expression and acceptance
42:03 Hitting your peak later and not fearing age
45:38 Life as a contracted pro bodybuilder in the '90s
49:17 Travel stories, rivalries and beating Ronnie Coleman
55:07 Ronnie’s willpower after all the muscle is gone
58:59 Natural lifters and ageing with strength intact
01:03:26 Why kids today need more real guidance
01:04:42 Fatherhood as the completion of your journey
01:09:02 Being a role model for the next generation
01:12:07 Perfectionism and missing life’s real moments

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Kevin
Instagram: https://www.instagram.com/kevinlevrone/?hl=en
Website: https://levrosupplements.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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Website: https://hackyou.media/

Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him.

In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly.

00:00 Introduction
03:13 How the 2017 New York Times article changed everything
07:24 Declassified documents that made it impossible to look away
13:15 Belief in a non-human intelligence with its own agenda
16:07 Questioning ancient aliens with a historian’s lens
20:57 Why UFO sightings skyrocketed after the 19th century
23:22 Earth’s potential draw for advanced civilisations
25:10 Why aliens might not even be able to talk to us
29:32 How WWII possibly triggered deeper alien involvement
32:51 The logic behind the Roswell crash actually happening
36:33 Would they intervene in a nuclear war, or let us burn?
44:08 The psychological chaos true disclosure might unleash
46:05 Could public alien contact lead to totalitarian control?
50:21 Why democracy isn’t what we pretend it is
58:06 Internal battles are slowing disclosure attempts
01:03:31 The Tic Tac encounter and why no one followed up
01:13:56 Richard’s favourite UFO case from 1936
01:22:29 Why advanced propulsion breakthroughs remain hidden
01:33:43 Finding focus in a noisy, hype-driven UFO media world
01:37:30 Inside his upcoming book series on USO encounters
01:46:48 Which book to start with if you're new to Richard's work

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
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• 40% off your first month of Bioniq GO
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» Follow Richard
Instagram: https://www.instagram.com/richard_dolan/
X: https://x.com/I_D_Official
Website: https://i-sml.mtrbio.com/public/smartlink/richard-dolan-intelligent-disclosure

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation
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Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real.

After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement.

In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.

00:00 Introduction
04:20 Going viral overnight and handling sudden fame
09:35 The lonely chapter after blowing up online
13:47 Leaving old circles behind for growth and ambition
15:58 Reconnecting with faith and shifting to modesty
20:54 Deleting past content and the fear of losing it all
26:56 Finding peace through spirituality and time alone
31:11 Pressure to appear perfect and the fear of vulnerability
37:50 Creating modest fitness wear in a male-led industry
43:00 The Gymshark partnership and building true representation
48:57 Mixed gyms, filming struggles, and distractions for women
51:00 Training motivation after covering up her body
56:44 Balancing faith, modesty and showing her personality
59:53 The cost of chasing engagement over alignment
01:02:38 Leaving Dallas and New York burnout
01:06:43 Dating as a public figure and protecting relationships
01:14:39 Leana's experience giving an Oxford speech
01:23:39 Navigating modern feminism and traditional roles
01:26:37 The definition of female empowerment today

» Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
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» Follow Leana
Instagram: https://www.instagram.com/leanadeebb/?hl=en
TikTok: https://www.tiktok.com/@leanadeeb?lang=en
Upliftyou: https://www.upliftyou.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Adam Radcliffe sailed from the US to the UK in 56 days, and he's here to show you how to live a life of freedom and adventure while staying in shape, because most people think you have to choose between the two.

After spending weeks at sea with minimal resources and unpredictable conditions, Adam proves you can chase wild goals without sacrificing your fitness or health. You'll hear why the mental game matters more than physical preparation, the daily routines that kept him sane and fit during isolation, and what happens to your body when you're stripped of comfort for over a month. Tune in for his training framework for doing hard things you can't fully prepare for, how he maintains fitness while travelling and adventuring, and why living a life of freedom doesn't mean letting your body go.

00:00 Introduction
01:45 Leaving corporate life to pursue adventure full-time
06:47 Realising he was depressed and needed drastic change
09:49 Starting with solo skydiving and pushing personal limits
13:41 Sketchy skydiving jump and learning lessons in freefall
16:42 Using adventure to prove mental and physical toughness
19:34 56 days rowing across the North Atlantic begins
21:29 Mental lows of knowing you can’t escape the boat
23:29 Getting capsized by a rogue wave and surviving it
29:05 Solitary confinement in storm during 36-hour downpour
34:31 Testing resilience in relationships and partnership dynamics
41:33 Letting go of being perfect at everything
45:49 Facing fear and respecting dangerous ocean waves
47:42 Why knowing your why beats external motivation
54:05 Disordered eating habits and building better food systems
58:32 Upcoming challenges in Kyrgyzstan and Arabian deserts
59:49 Starting a new relationship while living a nomadic life
01:04:01 Capturing raw moments without ruining the experience

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
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» Follow Adam«
Instagram: https://www.instagram.com/adamradclifts/
Website: https://adamradclifts.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong.

After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster.

Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term.

0:00 Introduction
01:35 Why Dan loves Dubai’s safety and privacy
03:02 Travelling the world while raising and “world-schooling” kids
06:20 Building a team that runs with you, not behind you
11:24 How deep trust transformed company culture
17:42 The real reason most founders bottleneck their team
20:39 Dan’s framework for handling mistakes and underperformers
23:22 Separating friendship from leadership with healthy boundaries
26:15 Why insecure founders sabotage growth by hiring “yes” people
30:11 The buyback rate concept for valuing your time
33:07 Four skills that build unstoppable leverage
36:02 Learning vs shipping and what’s actually stopping you
41:23 Why doing things before you’re ready still works
43:20 Personal productivity hacks using everyday AI
46:04 How Dan uses AI to replace thinking, not just tasks
51:38 What robot-powered superintelligence could trigger globally
57:47 Why the AI creator economy will collapse old models
01:04:14 What really matters in a world of infinite content
01:13:53 Preparing your team for full AI automation
01:19:00 Living with full freedom and choosing how to serve

» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
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» Follow Dan«
Instagram: https://www.instagram.com/danmartell/?hl=en
Website: https://www.danmartell.com/
Buy Back Your Time: https://www.buybackyourtime.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain.

While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much.

00:00 Introduction
01:40 Gym as a daily ritual and gateway to health
04:15 Why muscle should be central to the health conversation
08:25 Cardio versus weights and why both matter
11:51 Muscle mass and erections linking fitness to performance
17:42 Fat marbling inside muscle and hidden metabolic issues
21:22 Dr Lyon's weekly training schedule and barf sessions
24:44 Maintenance versus gaining and smart training while travelling
28:59 Why beginners should start with machines over free weights
32:58 Men vs women in training and where the differences lie
36:08 Core strength, injury prevention, and the foundational five
41:10 National Muscle Health Month and starting a movement
46:40 Forget weight loss goals, focus on preserving lean mass
48:20 Muscle activates mindset shifts and builds mental strength
50:45 Building standards, not goals for lasting consistency
54:45 Growth through friction, pressure, and controlled adversity
56:52 Too much pressure and the cost of overpushing
01:00:25 Cold plunges, cortisol, and creating capacity for stress
01:05:35 This decade’s hopeful shift toward personal responsibility
01:10:10 Anchoring your mindset to stay strong into your 50s

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Dr Lyon«
Instagram: https://www.instagram.com/drgabriellelyon/?hl=en
Website: https://drgabriellelyon.com/
PRE-ORDER The Playbook: https://drgabriellelyon.com/playbook/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.

Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.

00:00 Introduction
01:30 Getting scouted late and breaking into male modelling
03:52 Early modelling stigma and the shift toward aspiration
07:44 Struggles with sample sizes and building a unique fit
11:36 Gym injuries, competitive edge, and learning to scale back
15:28 Training, longevity, and dedication through every era
19:20 Campaign prep, appearance tricks, and dietary tweaks
23:12 Behind launching a clothing line and early business lessons
27:04 Why fashion’s a brutal industry for newcomers
30:56 Collaborating without conflict and owning your brand image
34:48 Exiting M&S, brand evolution, and staying relevant
38:40 Modelling’s unpredictability and carving your own path
42:32 AI models, declining rates, and the future of modelling
46:24 Debunking modelling myths and why few succeed
50:16 Moments of doubt and surviving early rejection
57:59 Embracing discomfort, training consistency, and hard truths
01:01:51 Crafting a personal brand by staying selective
01:05:43 Designing legacy beyond his own image
01:09:35 Mentorship, new faces, and passing the torch
01:13:27 Aging, grey hairs, and why 30s are underrated
01:17:19 Escaping social media and the battle for attention

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow David«
Instagram: https://www.instagram.com/davidgandy_official/?hl=en
Website: https://www.davidgandywellwear.com/