Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.

Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.

This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.

00:00 Introduction
02:00 Starting out in fitness and falling in love with strength
08:48 Building a personal brand vs building a sellable business
11:21 How an accidental e-book launch turned global fitness empire
15:40 Turning the Sweat app into a platform beyond herself
21:46 Selling the company and feeling like she lost a child
25:53 Keeping Sweat ahead in a saturated women’s fitness market
32:22 Why long-term success is about consistency, not extremes
38:31 What women struggle with most in fitness today
40:25 Debunking myths about women lifting weights and eating carbs
44:39 Fitness shifting toward total wellness and biohacking
48:39 Stress, control, and the quiet chaos of daily life
53:15 Navigating motherhood while running a global brand

» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements – https://www.bioniq.com/mikethurston
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» Follow Kayla:
Instagram – https://www.instagram.com/kayla_itsines/?hl=en
Sweat – https://sweat.com/join

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month...

Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated.

Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026.

00:00 Introduction
02:10 Catching up, lost Airbnb deposit and lessons for creators
06:00 Celibacy, dopamine addictions and cutting out vices
09:21 Women as a distraction and learning self-control
12:25 Relationships vs single life and patterns of avoidance
17:07 Trust issues, jealousy and choosing a secure partner
20:26 How men can build true security and self-worth
22:34 Balancing being a good partner without becoming a simp
27:01 Dubai dating culture and the rise of entitlement
31:00 Finding quality women and warning signs to watch for
38:44 Advice for young men on meeting women offline
41:56 Building confidence through small daily interactions
43:50 Mentorship, prioritising freedom and business balance
48:28 Scaling without burnout and staying focused
52:29 Writing, distractions, and designing optimal mornings
57:39 The “Let Them” mindset and emotional resilience
01:09:52 Reflecting on alcohol, fun vs optimisation
01:13:19 Goals for 2024 and building systems around creativity
01:19:40 Hosting transformational in-person masterminds and events

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Louis
Instagram: https://www.instagram.com/louisarmstrong7/?hl=en
Creator Club: https://www.thecreatorclub.co.uk/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.

You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.

Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.

00:00 Introduction
04:38 Making a free course as a moat against competitors
07:00 The arms race of flex marketing and selling the dream
10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path
16:42 Burning out after juggling four jobs and chasing redemption
21:33 Becoming a PT and growing fast as a fitness OG on Instagram
24:33 The viral Dubai video and its polarising reactions
29:52 Why sudden wealth and no guardrails can derail your growth
33:21 Realising nice things don’t equal happiness or fulfilment
36:33 When you’re financially set in your 20s, then what?
42:26 Turning obsession into output and how love for work evolves
46:45 Gym as therapy, consistency, and reclaiming power through strength
50:59 Content, gaming addiction, and transferring energy into building
54:43 Saturation, short-form fatigue, and the trap of constant content
59:32 Cancel culture fading and leaning more into your true self
01:04:01 Collaborating with controversial guests and audience backlash
01:08:08 Why negativity often hides insecurity
01:18:40 Balancing work obsession with a relationship
01:25:12 Kids, priorities, and choosing the right partner for legacy
01:30:33 Making real friendships after success and the Dubai filter
01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety
01:36:38 Building software to solve your own business pain points

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Charlie
Instagram: https://www.instagram.com/charliemorganbiz/?hl=en
Academy: https://www.skool.com/academy/about

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

After going from low six figures to number one bestseller in 18 months — and dealing with the whiplash of overnight success — Mark Manson proves that learning to say no is a skill you have to relearn at every level.

You’ll hear why he quit drinking and immediately got stronger, why being a single podcaster giving relationship advice creates a dangerous vacuum for young men, and what happens when you realise your music dreams have to die so your actual talent can thrive.

Tune in for his take on why marriage is the most contrarian position for male influencers today, how his wife accelerated his career more than any business deal, and why hoping your future self cringes at you means you're actually growing.

00:00 Introduction
02:00 Reflecting on the lasting success of The Subtle Art
04:13 Misinterpretations of the book's meaning and message
08:52 Learning to say no as success scales up
12:22 Turning 30s into legacy-building vs the experimentation of your 20s
15:52 Shifting mindset around dating, time and future family
23:48 The brutal reality of the music industry and staying relevant
26:10 Creating from passion vs chasing algorithmic performance
30:33 Applying the Hollywood idea of “one for them, one for you”
35:23 Why Gen Z men and middle-aged women dominate the space
39:25 Encouraging younger guys not to skip being stupid sometimes
42:07 Could he have written the book without partying and mistakes?
45:27 How cutting alcohol levelled up his health, work and mindset
54:31 Friendship takes real effort now, and culture has shifted
56:09 Navigating friendship and relationship balance as you get older
01:00:18 Knowing he found the one and rewiring his views on commitment
01:08:39 Championing marriage as a contrarian but essential life upgrade
01:12:23 Why legacy now means being honest, useful, and long-term impactful

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
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» Follow Mark
Instagram: https://www.instagram.com/markmanson/?hl=en
Purpose: https://purpose.app/
Website: https://markmanson.net/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

After building public speaking skills through brutal on-camera training and quitting a job after 15 days to go full-time on TikTok, Michael (higherupwellness) proves that authenticity matters more than polish.

You’ll hear why his parents being in their 70s gave him wisdom most 28-year-olds don’t have, how two and a half years of mandatory public speaking eliminated his number one fear, and what happens when you realise worldly success never fills the God-shaped hole.

Tune in for his framework on maxing out your stat lines in your 20s, why asking God to reveal himself changed everything after his dad died, and how silencing ego long enough to suck at something a hundred times is the barrier most people never cross.

00:00 Introduction
01:40 Growing up with much older parents and shaping his worldview
04:14 Supportive parenting made taking career risks feel safe
07:57 Comparing US optimism to UK mindset and ambition
12:35 Striking a balance between monk mode and reckless fun
17:27 Early career struggles and earning respect as the youngest
20:22 Vulnerability online builds real connection and community
23:40 Steroid accusations and the reality of 18 years training
27:21 Fitting training and nutrition into a hybrid athlete lifestyle
33:10 Flexible training splits and sustainable consistency
38:37 How calorie awareness gives you long-term freedom
44:43 Learning public speaking through immersive sales training
50:48 Communicating well, even in a non-native language
57:46 What Whoop taught him about sleep, alcohol and basics
01:04:32 Why coaching can be draining if boundaries aren’t set
01:12:55 Men need spaces where they can be both strong and soft
01:22:30 Even elite performers have major blind spots
01:26:10 Losing his dad showed him God’s presence through pain
01:35:57 Exactly how to start exploring faith without feeling lost

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
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https://join.whoop.com/FirstThingsThrst

» Follow Michael
Instagram: https://www.instagram.com/higherupwellness/?hl=en
TikTok: https://www.tiktok.com/@higherupwellness?lang=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating.

In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees.

Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis.

00:00 Introduction
02:10 Launching a yacht business and selling experiences, not just luxury
06:31 Learning business lessons from his dad's no-nonsense approach
10:10 Dubai’s flashy image vs actual wealth and real operators
18:06 Choosing who’s worth your energy and protecting peace
25:18 Building a personal brand with his dad’s guidance and rules
30:23 Owning the first Bugatti Chiron for rent in the world
35:54 Why the car hire business was more about brand than profit
39:46 Why the UK rental game lost its spark and profitability
43:39 Starting a chauffeur business in Dubai and why Escalades win
46:25 Dubai’s oversupply problem and setting a higher service standard
49:26 Expansion plans and pivoting toward yacht brokerage
53:10 The massive costs and logistics of moving a superyacht
56:49 YouTube gaps, self-doubt, and needing the right team around him
59:14 Stepping up as a businessman and leader in Dubai
01:03:53 When to say no, avoid time-wasters, and play the long game
01:07:26 Lessons in building legit businesses in Dubai with red tape
01:17:18 Why real happiness isn't found through money alone
01:20:06 Navigating Dubai’s social distraction and staying focused
01:24:45 Women in Dubai as masterful operators and tacticians
01:27:21 Taking breaks, evolving creatively, and avoiding content burnout

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
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» Join Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst

» Follow Aleem
YouTube: https://www.youtube.com/LordAleem
Instagram: https://www.instagram.com/lordaleem_official/?hl=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

After building a massive mental health platform and hitting a midlife crisis at the peak of success, Dr K proves that doing hard things and feeling accomplished isn’t the same as knowing what you want from life.

You'll hear why content creation is an endless hamster wheel you can't escape, how he left millions on the table to keep things affordable, and what happens when you wake up one day, realising you've built someone else's version of success. We discuss knowing when enough is enough and how internal conflict about money and purpose affects even the people helping others figure out their lives.

00:00 Introduction
03:34 The emotional toll of constant content creation
06:14 Why progress feels good but rarely leads to contentment
11:24 How living in Dubai affects self-image and motivation
13:28 Body image, self-esteem and why Mike doesn’t spiral
18:38 Why self-love feels off-limits for certain men
22:46 Regret, efficiency, and the pressure of lost time
27:13 How subtle justifications mask deeper dissatisfaction
34:35 The fear of wasting potential and staying stuck
36:08 Why peak hedonism didn’t bring happiness
40:00 What peace really feels like for high achievers
44:05 Exploring joy in the unknown vs controlled luxury
49:54 The quality of company vs the cost of experience
50:57 The signs of burnout and recognising overwork early
57:04 Why men struggle to understand their own feelings
01:01:29 Learning how to name emotions to stop being ruled by them
01:07:42 The fear of being seen and how it shapes identity
01:13:42 Relationships, emotional safety, and being misunderstood
01:24:57 Why men fear losing their edge and becoming “the loser” again
01:35:38 Building self-awareness and making space to feel things
01:48:46 How meditation helps process thoughts and reduce noise
01:53:33 Dr. K’s own midlife crisis and redefining success

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
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» Follow Dr K
Instagram: https://www.instagram.com/healthygamer_gg/
Podcast: https://open.spotify.com/show/6VaJwyS2KXxiXqR77jqzmP
X: https://twitter.com/HealthyGamerG
TikTok: https://www.tiktok.com/@healthygamer.gg

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win.

Most people think success is only measured by first place.
Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it.

You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity.

00:00 Introduction
02:13 Training together and pushing past mental limits
04:11 Shifting from physique to full-body conditioning
08:57 Balancing intense travel schedules with fan dedication
12:43 Being overlooked and using it as lifelong fuel
16:00 Childhood trauma and the real roots of ambition
20:33 Discovering martial arts and visualisation after losing his dad
24:27 Competing from a place of pain and survival
27:46 When your life feels broken, it’s actually building
30:00 Why not winning Mr Olympia was a gift
34:46 The crushing stage that creates long-term purpose
38:24 Struggles with emotional expression and acceptance
42:03 Hitting your peak later and not fearing age
45:38 Life as a contracted pro bodybuilder in the '90s
49:17 Travel stories, rivalries and beating Ronnie Coleman
55:07 Ronnie’s willpower after all the muscle is gone
58:59 Natural lifters and ageing with strength intact
01:03:26 Why kids today need more real guidance
01:04:42 Fatherhood as the completion of your journey
01:09:02 Being a role model for the next generation
01:12:07 Perfectionism and missing life’s real moments

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
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» Follow Kevin
Instagram: https://www.instagram.com/kevinlevrone/?hl=en
Website: https://levrosupplements.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him.

In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly.

00:00 Introduction
03:13 How the 2017 New York Times article changed everything
07:24 Declassified documents that made it impossible to look away
13:15 Belief in a non-human intelligence with its own agenda
16:07 Questioning ancient aliens with a historian’s lens
20:57 Why UFO sightings skyrocketed after the 19th century
23:22 Earth’s potential draw for advanced civilisations
25:10 Why aliens might not even be able to talk to us
29:32 How WWII possibly triggered deeper alien involvement
32:51 The logic behind the Roswell crash actually happening
36:33 Would they intervene in a nuclear war, or let us burn?
44:08 The psychological chaos true disclosure might unleash
46:05 Could public alien contact lead to totalitarian control?
50:21 Why democracy isn’t what we pretend it is
58:06 Internal battles are slowing disclosure attempts
01:03:31 The Tic Tac encounter and why no one followed up
01:13:56 Richard’s favourite UFO case from 1936
01:22:29 Why advanced propulsion breakthroughs remain hidden
01:33:43 Finding focus in a noisy, hype-driven UFO media world
01:37:30 Inside his upcoming book series on USO encounters
01:46:48 Which book to start with if you're new to Richard's work

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
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» Follow Richard
Instagram: https://www.instagram.com/richard_dolan/
X: https://x.com/I_D_Official
Website: https://i-sml.mtrbio.com/public/smartlink/richard-dolan-intelligent-disclosure

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real.

After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement.

In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.

00:00 Introduction
04:20 Going viral overnight and handling sudden fame
09:35 The lonely chapter after blowing up online
13:47 Leaving old circles behind for growth and ambition
15:58 Reconnecting with faith and shifting to modesty
20:54 Deleting past content and the fear of losing it all
26:56 Finding peace through spirituality and time alone
31:11 Pressure to appear perfect and the fear of vulnerability
37:50 Creating modest fitness wear in a male-led industry
43:00 The Gymshark partnership and building true representation
48:57 Mixed gyms, filming struggles, and distractions for women
51:00 Training motivation after covering up her body
56:44 Balancing faith, modesty and showing her personality
59:53 The cost of chasing engagement over alignment
01:02:38 Leaving Dallas and New York burnout
01:06:43 Dating as a public figure and protecting relationships
01:14:39 Leana's experience giving an Oxford speech
01:23:39 Navigating modern feminism and traditional roles
01:26:37 The definition of female empowerment today

» Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
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» Follow Leana
Instagram: https://www.instagram.com/leanadeebb/?hl=en
TikTok: https://www.tiktok.com/@leanadeeb?lang=en
Upliftyou: https://www.upliftyou.com/