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Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain.

While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much.

00:00 Introduction
01:40 Gym as a daily ritual and gateway to health
04:15 Why muscle should be central to the health conversation
08:25 Cardio versus weights and why both matter
11:51 Muscle mass and erections linking fitness to performance
17:42 Fat marbling inside muscle and hidden metabolic issues
21:22 Dr Lyon's weekly training schedule and barf sessions
24:44 Maintenance versus gaining and smart training while travelling
28:59 Why beginners should start with machines over free weights
32:58 Men vs women in training and where the differences lie
36:08 Core strength, injury prevention, and the foundational five
41:10 National Muscle Health Month and starting a movement
46:40 Forget weight loss goals, focus on preserving lean mass
48:20 Muscle activates mindset shifts and builds mental strength
50:45 Building standards, not goals for lasting consistency
54:45 Growth through friction, pressure, and controlled adversity
56:52 Too much pressure and the cost of overpushing
01:00:25 Cold plunges, cortisol, and creating capacity for stress
01:05:35 This decade’s hopeful shift toward personal responsibility
01:10:10 Anchoring your mindset to stay strong into your 50s

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Instagram: https://www.instagram.com/drgabriellelyon/?hl=en
Website: https://drgabriellelyon.com/
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In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.

Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.

00:00 Introduction
01:30 Getting scouted late and breaking into male modelling
03:52 Early modelling stigma and the shift toward aspiration
07:44 Struggles with sample sizes and building a unique fit
11:36 Gym injuries, competitive edge, and learning to scale back
15:28 Training, longevity, and dedication through every era
19:20 Campaign prep, appearance tricks, and dietary tweaks
23:12 Behind launching a clothing line and early business lessons
27:04 Why fashion’s a brutal industry for newcomers
30:56 Collaborating without conflict and owning your brand image
34:48 Exiting M&S, brand evolution, and staying relevant
38:40 Modelling’s unpredictability and carving your own path
42:32 AI models, declining rates, and the future of modelling
46:24 Debunking modelling myths and why few succeed
50:16 Moments of doubt and surviving early rejection
57:59 Embracing discomfort, training consistency, and hard truths
01:01:51 Crafting a personal brand by staying selective
01:05:43 Designing legacy beyond his own image
01:09:35 Mentorship, new faces, and passing the torch
01:13:27 Aging, grey hairs, and why 30s are underrated
01:17:19 Escaping social media and the battle for attention

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Website: https://www.davidgandywellwear.com/

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Cory Richards, National Geographic photographer and professional climber for 25 years, walked away from both careers at 40 after his nervous system broke from constantly visualising his own death on mountains. After realising his value had become tied to proximity to mortality, he faced a truth: the "fuck you, watch me" energy driving his achievements stemmed from believing something was fundamentally wrong with him since his bipolar diagnosis at 14.

You'll hear his single-word framework for defining purpose, why he believes all love is self-sourced rather than received from others, and why mental health diagnoses describe behaviour patterns rather than fundamental deficits.

00:00 Introduction
01:30 Why Cory left the mountains to start over in Venice
04:17 Contrasting freedom in LA with safety in Dubai
10:20 Reducing news and social media to protect happiness
13:00 Changing your life starts with changing your story
15:06 The Everest Snapchat that sparked public vulnerability
17:02 What bipolar disorder actually is and why labels matter
20:19 Learning to manage depressive waves with self-compassion
23:20 Social isolation vs pushing yourself into connections
27:15 Confronting mortality while climbing Everest
30:53 Consciousness, nature, and the idea of energy
34:20 Psychedelics as a hard reset and mental health tool
41:02 Finding purpose and fulfilment through service
49:24 Why compassion, not performance, is Cory’s core value
54:05 Money as freedom units, not status signifiers
55:32 Replacing risky climbs with entrepreneurial adventure
58:49 Navigating authority, expectations and independence
01:00:42 Generational tension between safety and freedom
01:04:09 Online role models, influence, and bad advice
01:11:06 Cultivating a strong heart and filtering your circle
01:14:15 Heartbreak, resilience, and learning from pain
01:19:54 Is love self-sourced or something we find?
01:28:41 Cory’s career with NatGeo and letting it all go
01:33:02 Capturing moments vs being trapped in the shot
01:35:48 Tech, suicide rates, and the illusion of connection

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Website: https://www.coryrichards.com/

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Sabri Suby, founder of King Kong agency and Shark Tank investor, went from making 600 cold calls daily selling Sky TV to building a marketing empire by applying one principle: take what works face-to-face and scale it to the masses.

After burning through multiple businesses and hitting rock bottom with $600 in his bank account following his wedding, Sabri rebuilt by cold-calling 150 business owners daily from his bedroom. Tune in for his specific framework for transitioning from selling one-to-one to selling one-to-many.

00:00 Introduction
01:20 Starting in LA, the energy and entrepreneurial spirit
04:36 Why Australian culture can stall ambitious people
08:26 Having three daughters and choosing to travel anyway
11:27 Cold calling ink cartridges at 16 in a shipping container
16:06 The moment of desperation that rewired his sales script
19:17 Sales lessons that can’t be taught in books or videos
24:01 Moving to London and becoming Sky’s top salesperson
29:00 How rejection taught him to embrace hard things
34:53 Dropping out of uni after building a profitable agency
39:15 Broke after his wedding, back to cold calling with $50
45:34 Building King Kong from his bedroom into a real office
51:41 Scaling with a lean team and long-time staff
56:38 From individual sales to direct response ad mastery
01:00:35 What makes his YouTube ads stand out and convert
01:05:12 Copywriting inspiration from legendary advertisers
01:10:13 Rolex sent a cease and desist over one of his videos
01:12:22 How luxury brands engineer desire and loyalty
01:14:03 Tactics he's borrowed from high-end retail brands
01:17:57 Keeping it focused: agency, SaaS, Shark Tank investments
01:19:31 Shark Tank versus YouTube for personal brand growth

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YouTube: @SabriSubyOfficial
Instagram: https://www.instagram.com/sabrisuby/?hl=en
Website: https://selllikecrazybook.com/

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David Kipping studies exoplanets and the search for life beyond Earth, but he's grounded about what we actually know versus what we hope for. He's spent his career looking for moons around distant planets, while most astronomers thought it was a waste of time.

In this conversation, we unpack why finding microbial life on Mars would actually create more questions than answers, how the "doomsday argument" suggests humanity has less time than we think, and why competition might be both the driver of technological progress and the cause of our extinction.

00:00 Introduction
03:14 How rogue planets drift through darkness
06:09 Earth's billion-year countdown to doom
09:46 Why bigger stars blow our minds
12:21 What came before the Big Bang?
16:43 The haunting question: why does anything exist?
21:06 Life appeared fast but we can't recreate it
26:13 Could aliens hide under Jupiter's moons?
29:14 How we actually detect distant planets
34:20 The challenge of confirming alien life
39:46 The Fermi Paradox gets worse with Mars life
44:18 Accelerating toward our own extinction
50:45 Our obsession with the present over survival
56:26 What a trillion-dollar NASA could achieve
1:00:12 Ancient civilisations on Earth before us?
1:04:38 Why space hoaxes thrive
1:13:26 Debating alien spacecraft theories
1:22:38 Could we nuke a comet to survive?
1:27:28 Mars versus Moon colonisation
1:30:07 Sci-fi that gets the science right
1:38:06 How talking science improves research
1:42:21 What David wants to be remembered for
1:44:21 What finding aliens would really look like

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YouTube: @CoolWorldsLab
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X: https://x.com/david_kipping?lang=en

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Michael Franzese was pulling in $10 million a week from a gas tax scheme that made him one of America's most powerful mobsters. Then he did something almost nobody survives: he walked away alive.

In this conversation, Franzese strips away the Hollywood mythology and breaks down what real power looks like when your life depends on reading people correctly. We unpack the brutal stress of criminal operations, why most "tough guys" don't last, and how the negotiation tactics that kept him alive now close business deals.

00:00 Introduction to Michael Franzese
03:49 First arrests and early surveillance from law enforcement
06:08 Building businesses and the multimillion-dollar gas tax scam
08:00 Knowing it wouldn’t last and how the scheme eventually collapsed
11:04 What he misses about mob life and the lifestyle
12:40 Cleaning millions in cash and dealing with foreign banks
15:30 Whether the mob still operates in New York and Italy today
18:10 Reputation, respect, and fearing the people above you
19:33 Reflections on Frank Costello and doing business without violence
22:02 Applying mob skills to legitimate business and negotiation
23:31 Taking a plea deal and liquidating assets before prison
26:30 Solitary, diesel therapy, and finding faith behind bars
29:06 Rumours, witness lists, and suspicion after leaving the life
32:14 The few mobsters who actually walked away successfully
34:49 Becoming a global speaker and finding purpose in storytelling
39:20 Pizza, vending machines, and building a new empire
51:05 How the Armenian wine business unexpectedly took off
57:16 Delegation, treating people well, and earning respect
01:02:51 Missed opportunities, like skipping Starbucks stock early on
01:05:46 Wanting peace, purpose, and more freedom in his 70s
01:11:36 The weight of regret, purpose, and giving advice to youth
01:16:44 Faith, fear of hell, and the path to redemption
01:29:47 Beating the odds while nearly everyone else ends up dead or jailed

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YouTube: @michaelfranzese
Instagram: https://www.instagram.com/michaelfranzese_/?hl=en
Wine: https://franzesewine.com/
Community: https://michaelfranzese.com/family/

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Dan Koe has built a reputation around deep thinking and high output, but in this conversation, he strips productivity down to its fundamentals. No hacks, no hype, just a grounded breakdown of how to create focus, structure your time around creativity, and make work feel meaningful again.

We unpack how identity shapes output, the cost of always chasing growth, and why doing less (but better) is often the smartest move. If you’re overwhelmed, distracted, or feel like you’re always “on,” this one offers a sharp reset.

00:00 Introduction
01:30 Arriving in Arizona and first impressions of Scottsdale
03:25 College life, switching majors, and chasing business ideas
06:11 Trying seven business models before finding traction
08:57 Learning to build an audience while selling services
11:14 Posting content without a product figured out yet
13:49 The challenge of being a young coach
15:42 How to build authority when you're inexperienced
21:15 Daily routine, writing-focused business, and content flow
25:43 Avoiding big teams and staying hands-on with content
27:19 Authenticity vs optimisation in the creator economy
32:09 Why people connect with your deeper philosophy
36:15 Dialling in diet and the illusion of progress
39:07 Writing consistently without relying on motivation
43:04 The real value and stigma around online courses
54:18 Clarity comes from doing, not waiting to find purpose
58:07 Buying flashy cars and getting over material status
01:00:28 Business is the ultimate vehicle for self-development
01:06:11 Rebuilding his software startup from scratch in Japan
01:10:56 Turning down ideas like starting a dream gym

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YouTube: https://www.youtube/com/DanKoeTalks
Instagram: https://www.instagram.com/thedankoe/
Website: https://thedankoe.com/

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Hudson Leogrande is the founder of Comfrt, a rapidly growing apparel brand that’s rethinking the way creators build businesses. In this episode, we unpack how he’s scaled a brand to seven figures while staying almost entirely behind the scenes, and why he believes most creators are missing the mark when it comes to monetisation.

Hudson shares hard-won lessons on building a product people actually want, crafting content that drives sales without being salesy, and the mindset shift from influencer to entrepreneur. A must-listen for anyone serious about turning creativity into real commerce.

00:00 Introduction
01:20 Kicking things off in NYC with viral hoodie success
04:40 Finding the right manufacturers and negotiating better terms
07:36 Using mentors and AI to scale smarter and faster
10:52 How AI automates content and creator approval
13:36 Purely White’s rise through Snapchat before pivoting to TikTok
16:45 How changes in algorithms nearly sank the business
19:17 What makes a good media buyer and how to track performance
22:26 Scripting influencer content and learning from audience behaviour
25:15 Street interviews and podcast clips as powerful ad formats
28:52 Getting copied by Gap and taking it as a compliment
32:11 Learning from global brands to prep for international expansion
36:10 Why Europe, UK, Canada and cold climates are next
39:34 What they look for in creators beyond follower count
42:05 Why talking on camera builds stronger consumer trust
47:09 TikTok Shops vs Meta for content and sales strategy
50:00 Testing blankets, tees, snack hoodies and what to avoid
53:25 Why top creators rarely leave to start their own brands
56:56 In-house hires over agencies and building a loyal team
60:00 What his day-to-day actually looks like as a founder
62:11 Scaling Nude while keeping focus on what’s working

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Instagram: https://www.instagram.com/itshudson/
LinkedIn: https://www.linkedin.com/in/hudson-leogrande-112891231/
Website: https://link.me/itshudson

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Daniel Priestley returns to the show for a timely conversation on what he sees as the single most disruptive force facing entrepreneurs today: the AI wave. With his signature clarity and founder-first mindset, Daniel breaks down how AI is rapidly reshaping the business landscape, from product creation and hiring to client acquisition and competitive positioning.

If you’re a business owner still on the fence, this episode will challenge you to adapt fast or risk falling behind. Packed with practical insights, it’s a sharp reminder that the way we build, grow, and think about businesses is changing quickly.

00:00 The return of Daniel Priestley
01:30 The podcast tipping point and monetising with PE deals
04:33 How big podcasters use influence to build real wealth
08:44 Fail-forward culture, AI bonuses, and Stephen’s team structure
11:06 Using AI to stress-test your business before it’s disrupted
15:29 Vitality vs functionality and putting AI around the human work
20:42 Loops and groups mindset for post-AI entrepreneurs
25:50 Scaling teams with the 2-4-8-30 framework
29:00 Why writing a book unlocks creativity and closes chapters
32:56 Splitting your fitness phase and longevity phase with books
36:01 When to kill a business vs betting on its exponential upside
41:48 Why Prime Energy missed the long tail and lost relevance
45:43 Lighter fluid vs hot coals and surviving beyond the hype
49:00 Why Neutonic could work where others failed
52:42 Beverage market landmines and the path to $1B exits
55:19 Meme culture and TikTok attention hacks
58:25 LinkedIn’s underrated leverage and 1% post advantage
01:01:31 Building equity by trading influence, not just capital
01:08:15 Millionaire migration trends and why the UK is bleeding
01:14:27 Who’s buying up Britain and what it really costs the country
01:19:01 Why left-leaning policy sounds good but wrecks economies
01:26:35 What Daniel would do as PM?

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LinkedIn: https://www.linkedin.com/in/danielpriestley/
Website: https://danielpriestley.com/

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Russ Cook (AKA Hardest Geezer) is the first person in history to run the entire length of Africa, over 16,000km through deserts, mountains, war zones and everything in between. But this episode isn’t just about the miles. It’s about the mindset behind them.

We dig into how Russ built his pain tolerance, what it really took to push through the darkest moments, and how ordinary people can unlock extraordinary levels of discipline. It’s raw, honest, and wildly motivating, exactly what you’d expect from the Hardest Geezer.

00:00 Introduction
01:40 Kicking off in London and where “Hardest Geezer” came from
03:15 Growing up in sleepy Worthing and building resilience through banter
06:45 The early gym days and getting roasted for self-improvement
08:05 Reigniting running after a rough patch of drinking and gambling
10:10 Running as a mental battlefield more than a physical one
13:00 Influences like Goggins and Gooch and redefining mental toughness
14:01 When the idea to run the length of Africa was born
15:32 Meeting a world-travelling cyclist and deciding to run instead
17:24 Running 66 days from Asia to London with a hammock and little money
20:24 Wild solo travel stories including wolves, prostitutes, and relentless hunger
22:50 The allure and quiet intensity of running alone with your thoughts
25:34 British culture, team sports, and outgrowing binge drinking
28:46 Staying shredded with gym consistency and knowing your limits
31:07 Body dysmorphia, competing, and finding a healthier relationship with fitness
33:54 Life after success and why fulfilment beats chasing numbers
36:40 Realising chasing status symbols like cars and watches means little
41:48 Planning the Africa run and navigating dangerous, unstable regions
46:57 Starting in South Africa with £10k and no sponsors
51:33 Hostage situation in Congo
54:11 Crossing the Tunisia finish line and feeling true fulfilment
58:09 What comes after Africa and why pole-to-pole might be next
01:11:15 Launching Hardest Adventures to help others transform through challenge
01:14:11 Rediscovering discipline, soft patches, and mental toughness post-Africa

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Instagram: https://www.instagram.com/hardestgeezer/?hl=en
Website: https://linktr.ee/hardestgeezer