» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.

Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Brandon Carter (AKA King Keto) isn’t just about aesthetics. He’s built an empire helping men master their bodies, finances, and mindsets. In this episode, we unpack the philosophy behind his intense approach to discipline, why modern men are struggling with consistency, and how building a strong body is often the gateway to building a strong life.

From entrepreneurship training, we explore the mindsets that fuel long-term success and how Brandon thinks about masculinity, influence, and leaving a mark.

00:00 Introduction
01:00 Growing up in Chicago during the murder capital era
04:36 Military school, discipline, and escaping a destructive path
06:06 His dad’s rise to millions and sudden collapse
08:39 Losing his father during the 2008 financial crisis
09:51 Working multiple jobs and chasing stability in New York
11:50 Starting online fitness before it was a thing
14:03 Blending intermittent fasting and HIIT on YouTube
16:19 Impostor syndrome and early content struggles
18:28 The rise of fitness vlogs and content evolution
20:06 Living in New York vs Miami in terms of opportunities
22:51 Miami’s wealth, reputation, and spotting authenticity
30:52 Outgrowing nightlife and shifting to long-term discipline
34:00 Getting on TRT and the shift in energy, sleep and mood
36:38 Managing sex drive, relationships, and time like an entrepreneur
40:44 Regretting time spent chasing women over building legacy
47:06 Natty debates, genetics, and what people don’t understand
54:31 The truth about Miami, party scene vs focused lifestyle
1:02:56 Why he trains his son and lives to impress a 7-year-old
1:10:44 Avoiding novelty traps and dopamine addictions
1:13:26 Embracing clean living, structure, and delayed gratification

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

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» Follow Brandon
Instagram: https://www.instagram.com/kingketo/?hl=en
Website: https://event.webinarjam.com/login/m9986u74t8srsgsg

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Devon Levesque is known for pushing limits, both mentally and physically. But behind the headline-grabbing challenges like bear-crawling a marathon is a founder who’s as focused on discipline and service as he is on strength.

In this episode, we get into the mindset behind Devon’s training, his philosophy on building resilience, and how he’s scaling businesses with the same intensity he brings to fitness. We also talk about routine, self-imposed suffering, and why the hardest part of any challenge is often what happens after.

00:00 Introduction
01:00 Devon’s early years on a farm and complete lifestyle shift
04:25 Running nightclubs before transitioning into personal training
06:10 Partnering with Promix and revamping the supplement brand
09:09 Scaling a business through community and customer retention
12:38 Building a supportive network of high performers
15:01 Bear crawling a marathon and raising $2M for suicide prevention
18:58 Processing his father’s death through physical and mental endurance
21:35 Life-changing breakthroughs at a weeklong therapy institute
24:14 The impact of podcasting on personal growth and EQ
29:01 Summiting Everest, doing a backflip, and facing real fear
33:20 Near-death moment and watching others fall on Everest
36:57 Finnish sauna culture and chasing discomfort for growth
38:49 Playing like a kid daily as a form of therapy
41:14 Investing only in businesses aligned with his values
46:40 Devon breaks down his scaling strategy
49:06 Blending wellness, community, and nature
51:33 Building a values-based daily routine and protecting time
54:17 Getting too comfortable in Dubai and seeking new challenges

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode - https://thrst-letter.beehiiv.com/

» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Devon
Instagram: https://www.instagram.com/devonlevesque/?hl=en
Website: https://hoo.be/devonlevesque

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Hair loss is one of the most common and misunderstood issues in men’s health. In this episode, Dr. Raghu Reddy, one of the UK’s leading hair restoration experts, joins the show for a deep dive into everything you need to know about prevention, treatment, and long-term strategy.

Going over my own transplant, why I did it, how the process actually works, and what most people don’t understand going into it. From Finasteride and PRP to stem cells and transplants, Dr. Reddy breaks down what really works and what to avoid.

00:00 Introduction
01:40 Why Mike chose to document his hair transplant on YouTube
04:12 Breaking taboos around male cosmetic procedures
06:45 The risks of going to cheap, unregulated hair transplant clinics
09:11 Planning for long-term hair preservation with fewer grafts
12:29 Advances in surgical techniques vs stalled innovation in cloning
14:41 Causes of hair loss: genes, stress, hormones and ageing
17:36 Steroids, DHT and hair loss acceleration in fitness culture
19:08 What made Mike an ideal candidate for a successful transplant
22:49 Managing expectations and styling post-transplant
26:05 Why a two-day procedure leads to more precision and safety
29:00 The gym, healing, and avoiding early mistakes after surgery
32:21 Hair shedding timeline and what to expect in regrowth
34:01 Rise in beard transplants and cultural beauty standards
36:40 What causes a procedure to fail and how they fix it
40:38 Tips for recovery, swelling, and avoiding sun damage
43:21 Finasteride myths, side effects and how to dose it smartly
51:26 Topical vs oral treatments and new options like Dutasteride
56:03 Everyday habits that protect and support healthy hair growth
59:00 Greying hair, copper deficiency and potential solutions
1:02:21 Can you regrow lost hair or just preserve what’s left
1:04:42 PRP, stem cells and the ethics of unproven treatments
1:07:26 What’s next for Raghu and the future of hair restoration
1:11:19 Advice for young men losing hair too early

My full hair transplant process: https://youtube.com/playlist?list=PLKKpjoA1Byw3RLRhdFNe_DqiwL62UFfbN&si=GH0z1QciFKvqDePN

Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
Transform your physique - https://www.thrstapp.com/
My clothing brand, THRST - https://thrstofficial.com
Custom Bioniq supplements: https://www.bioniq.com/mikethurston
40% off your first month of Bioniq GO
20% off your first month of Bioniq PRO

Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Dr. Reddy
Instagram: https://www.instagram.com/drraghureddy/?hl=en
Website: https://www.drraghureddy.com/