03.12.2015 - By QUT Business School: Advertising, Marketing and Public Relations
Shopping is supposed to be convenient, yet between 2004 and 2011, registrations for Farmer’s Markets more than doubled. Market organisers report a growth in stall holders, while stall holders report increases in customer numbers. This trend goes against shopper’s demands for convenience.
In this first Business Breakfast, we look at the possible causes and outcomes of successful Food Markets and what does this mean for traditional food retailer retailers.