Most people want the quick fix. The hack. The shortcut to success. “It takes 21 days to build a habit.” We’ve all heard it, but it’s one of the biggest myths in personal growth, and it’s keeping people stuck.

This week on Elevate, I’m joined by Dr Gina Cleo, one of the world’s leading habit researchers, to unpack the real science of change. We went deep on why so many entrepreneurs fall off track after a few weeks, why motivation doesn’t last, and how rewiring your relationship with “hard” is the only way to build habits that truly stick.

Habits don’t just shape our health or routines; they shape our businesses. The entrepreneurs who grow the fastest aren’t the ones chasing intensity; they’re the ones who’ve learned to make consistency automatic, to pay the price of discipline, and to keep going when others quit.

This conversation isn’t about hacks or hype. It’s about what it really takes to build the habits that build the business, the wealth, and the life you want.

Inside, you’ll discover:

• Why the 21-day rule is a lie (and how long habits really take)

• The three mistakes that sabotage every goal

• How small wins compound into massive results

• Why setbacks are part of the dance, not a sign of failure

• The trait that separates the entrepreneurs who succeed from those who stall

If you’re ready to stop starting over and finally create the habits that drive your business and your life forward, this episode is your blueprint.