Dr. Kevin Elko, Sports Psychologist for the University of Alabama Football program and for the Philadelphia Eagles, talks about coaching culture and his new online training program called Elko On-Demand. With over 23 championships under his belt, Dr. Elko nows a thing or two about coaching culture. He talks about how ownership, creating language, developing grit and mental toughness are vital in creating or changing culture. His captivating coaching style and storytelling will inspire and if you are in a position to create, change, or coach culture within your team or organization. Check out Dr. Elko's Coaching Culture training program at https://www.drelkoondemand.com Be prepared to be motivated.