In the latest episode of “The History Factory Podcast,” CEO Jason Dressel and Dr. Lindsay Sarah Krasnoff, an esteemed historian and sports diplomacy expert, have a riveting conversation about the multifaceted role of businesses and brands in the upcoming Paris 2024 Olympics. They discuss the intricate involvement of conglomerates like LVMH, exploring these organizations’ creative contributions to the games and the broader implications for global diplomacy and economic impact. Navigating topics such as the evolving objectives of Olympics sponsorship, the challenges the IOC faces, and the legacy of infrastructural projects in Paris, the episode offers insights into how the Olympic Games serve as a platform for cultural diplomacy and international collaboration.