Communications and technology authority Dan Nestle joins host Jason Dressel to discuss the fast-changing state of artificial intelligence, how AI can help people and organizations surface insights and knowledge, and how to use that expertise to be an authority in the marketplace.

In this episode, cultural psychologist Michael Morris joins host Jason Dressel. They discuss Morris’ book “Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together,” and Morris explains how tribal instincts are rooted in shared culture and solidarity rather than conflict and can be a powerful asset for companies that use them authentically and strategically.

Host Erin Narloch sits down with Melissa Ziobro, curator at the Bruce Springsteen Archives & Center for American Music at Monmouth University, to discuss Springsteen’s and the archives’ commitment to education, the value of authenticity, insights from Springsteen’s collection and how music helps us understand broader stories about American history and culture.

BACARDÍ Heritage Curator Rachel Guerin joins host Jason Dressel to kick off a new season of the History Factory Podcast on the rum brand’s founder’s day by exploring the iconic spirit’s ongoing legacy.

A sixth-generation Bacardí family member, Rachel oversees the BACARDÍ Archives, a private collection of more than 20,000 historical artifacts in Miami, Florida, that showcases the 164-year history of the company, brand and family. Rachel spends her days entrenched in the legacy of BACARDÍ, connecting the past to the present by sharing the remarkable stories of its early days in Cuba, the cocktail culture it has created and the people who have built the family-owned company for more than seven generations.

As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.

Brewing Up History: A Chat With Dogfish Head Founder Sam Calagione by The History Factory Podcast

Host Erin Narloch sits down with Tara McRae, the new president and managing director of PUMA North America, to unravel the intricate dance between a brand’s storied past and its vibrant future. McRae, a veteran of iconic brands including Bose and Clarks, champions “true authenticity” as the bedrock of a successful brand.

Nina Thomas, director of exhibits and public programs at the Delta Flight Museum, joins host Jason Dressel for an insider’s look at how Delta Air Lines is celebrating 100 years of flight.

History Versus Heritage: Demystifying Brand Storytelling by The History Factory Podcast

In this episode, History Factory’s Erin Narloch interviews longtime employees of the Dickies archives Ann Richardson, director of trend development, and Corinna Wright, senior design manager. Ann and Corinna, who have been with Dickies for 50 and 28 years respectively, discuss their roles in merchandising, product development and the creation of the archives.