Rupert Maconick sits down with Dr. Marcus Collins to chat about the psychology behind motivating people to action and how to avoid getting bogged down by data. 

Dr. Marcus Collins is the Head Of Strategy, Wieden+Kennedy New York.  He is also a marketing professor at the Ross School of Business, University of Michigan.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.