Dr Mark Hollyoake, Founder, Director & Head of Business Capability, at Customer Attuned, joined Regional Host, Dr. Jeremy Noad to discuss the topic of trust in sales.

Dr. Hollyoake has studied this topic in depth as part of his doctoral efforts.

Sales must make themselves more vulnerable to their buyers.  Over time, through ability, credibility, and the way we work together you must create mutual value.  Trust is not built quickly.

The role of sales is to mitigate and reduce risk in the relationship as they work with individual customers.

This is a wonderful conversation about a core attribute of sales: Trust.

Give a listen and remain curious.

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