"People will go to a website because they're going to enjoy the experience there, not because the information they need is there."
I talk to Chus, a Barcelona-based art director and UX/UI designer with 15+ years across Madrid ad agencies, an Amsterdam mobile startup, a gaming corporate, a trading platform, and now a Dutch insurer, about his side mission to make the internet weird again. By day he designs AI tools for insurance agents at Nationale-Nederlanden. By night he builds hyper-realistic folder icons and a portfolio that runs like a 90s operating system.
We get into why the Flash era was the best the web ever looked, how conversion obsession and design systems flattened everything, why he uses Lovable constantly but never ships the Lovable look, and his exact workflow from ChatGPT tech-stack advice to plan mode to telling the AI to stop adding emojis.
In this episode:
- Make the Internet Weird Again: Why AI answering your questions means websites now have to be worth visiting for the experience.
- The Flash Era: What 2004 got right, and how accessibility and conversion obsession turned the web flat and minimal.
- Bootstrap, Tailwind, Lovable: The same trap three times. Out-of-the-box defaults are why every AI site looks identical.
- Never Ship the Lovable Look: Using AI for the code you can't write, then replacing every visual default with your own.
- Agency vs Corporate: 15 years from late-night Madrid briefings to laser-focused insurance product teams, and why both can work.
- AI in Insurance: How a regulated Dutch insurer studies China's AI moves and builds agent tools without breaking the rules.
- The 140 Folders: From a post on X to a Lovable-built gallery and mini-shop, step by step.
- Intentional Design: A Comic Sans can work if it's on purpose. Limit the AI early, upload your own fonts and icons.
- Advice for Non-Designers: Learn the design movement behind what you call "nice" before you prompt anything.
🎧 Full episode on all podcast platforms
💬 Was the Flash-era internet actually better, or is it just nostalgia? Let us know in the comments!
🔔 Please like and subscribe! Every subscriber helps our channel grow.
#DN #WebDesign #Lovable #UXDesign #MakeTheInternetWeirdAgain #ArtDirector #AIDesign #VibeCoding #DesignSystems #Startups
Timestamps:
0:00 Intro
0:39 Madrid ad agencies: briefings, late nights, the golden rule
3:00 The jump to a mobile startup in Amsterdam
4:38 Learning how developers think without learning to code
6:00 Gaming, agencies, Barcelona, and the trading platform
7:00 Nacar design studio and the biggest corporate job yet
8:50 Make the internet weird again
9:55 Why the Flash era was the best the web ever looked
11:10 Nobody visits websites for information anymore
12:04 Design systems and why every website looks the same
13:31 Airbnb, Shopify, and the designers fighting back
14:45 Bootstrap, Lovable, and the out-of-the-box trap
16:12 Niklas's brokerage app: when a redesign kills the UX
18:58 Is this the NFT bubble again?
20:14 Local AI, open weights, and where the craft goes
22:43 Firefly, prompting, and why a designer now feels like a coder
26:35 AI inside a regulated insurer
29:21 The 140 folders: from an X post to a Lovable shop
32:50 Plan mode first, small prompts, stop the emojis
35:38 Advice for non-designers who want to build something nice