In this episode of The IJK Podcast, host Imad-Jack Karam sits down with Dr. Robert Cialdini, the world-renowned psychologist and author of the bestselling books Influence and Pre-Suasion. Dr. Cialdini’s groundbreaking research on the psychology of persuasion has shaped how businesses, leaders, and everyday people understand influence. Together, we explore how his seven timeless principles apply in today’s fast-changing digital world — and what they mean for business, leadership, marketing, and communication in the age of AI. In this conversation, we cover:

• How the Seven Principles of Influence hold up in 2025
• The art of Pre-Suasion in an attention-scarce world
• The application of influence principles in the digital world
• Using influence ethically in leadership and business
• Influence and LLMs
• What the future of influence might look like

If you’ve ever wondered why people say yes — and how influence can be used ethically to inspire action — this episode is for you.

Subscribe for more conversations on psychology, leadership, technology, and personal growth.

#RobertCialdini #Influence #PsychologyOfInfluence #Persuasion #PreSuasion #BehavioralScience #EthicalPersuasion