How Great Products Are Really Made — with Wharton’s professor Karl Ulrich
In this episode of the IJK Podcast, Imad Jack Karam interviews Professor Karl Ulrich, one of the world’s leading thinkers in innovation, product design, and entrepreneurship.
Prof. Ulrich is the Vice Dean of Entrepreneurship & Innovation at the Wharton School, and author of two landmark works in the field: Product Design & Development and Innovation Tournaments
His work has shaped how founders, innovators, and companies around the world generate ideas, design solutions, and build products that succeed in the real marketplace. He has co-founded multiple companies, holds numerous patents, and led the creation of Tangen Hall, the largest facility on the planet dedicated to student entrepreneurship.
In this episode, we explore the real science behind innovation — why it’s not only about creativity but also about disciplined selection, structured tests and deep understanding of user needs.
Topics we covered:
-Why innovation is more discipline than just creativity
-How Innovation Tournaments help find high-potential business ideas
-Quantity vs. quality: why more ideas lead to better outcomes
-Why design, engineering, and business must work together
-How to move beyond “empathy theater” in design thinking
-Tools to engineer product–market fit
-The power of early, low-cost prototyping
-How innovators make decisions under uncertainty
-Building sustainable products
-Whether AI will enhance or dilute the innovation process
About Prof. Karl Ulrich Professor
Karl Ulrich is Vice Dean of Entrepreneurship & Innovation at Wharton and Professor of Operations, Information and Decisions.
He is widely recognized for his contributions to product design, innovation management, entrepreneurship, and commercialization, and his work has influenced how thousands of innovators build products that truly win.
Follow his work here: https://ktulrich.com/
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