In episode 3 of the IJK Podcast, I am joined by Lauren Petrullo to discuss the latest trends in e-commerce and the rise of social commerce. Lauren is a former Disney Innovation Catalyst, now turned social commerce specialist and multi founder.
She is the CEO and Founder of Mongoose Media, a full service advertising agency, and Asian Beauty Essentials.com, an e-commerce website. Lauren has been named the winner of Prism’s Top 100 Marketing & Advertising Leaders and has been featured in Forbes, Inc.com, Yahoo, Shopify, Advertising Week and ComputerWorld to name just a few.
Lauren and I discussed a variety of topics related to social commerce and e-commerce. We discussed the rise of social commerce, the latest e-commerce trends, how Chinese e-commerce platforms like Temu and Shein are disrupting the global online shopping sector, the role of influencers in social commerce, the emergence of live shopping online, the role of AR, VR and mixed reality in e-commerce, the impact of AI on e-commerce and much more.
Gift For Our Listeners
Lauren has very kindly granted our listeners a promo code they can use at AsianBeautyEssentials.com ! So, our listeners can enter IJK at checkout for a 20% discount on any order!
Visit now Asian Beauty Essentials:
https://asianbeautyessentials.com/
This episode was released on February 15th, 2024.