The IJK Podcast

In this episode of The IJK Podcast, host Imad-Jack Karam sits down with Dr. Robert Cialdini, the world-renowned psychologist and author of the bestselling books Influence and Pre-Suasion. Dr. Cialdini’s groundbreaking research on the psychology of persuasion has shaped how businesses, leaders, and everyday people understand influence. Together, we explore how his seven timeless principles apply in today’s fast-changing digital world — and what they mean for business, leadership, marketing, and communication in the age of AI. In this conversation, we cover:

• How the Seven Principles of Influence hold up in 2025
• The art of Pre-Suasion in an attention-scarce world
• The application of influence principles in the digital world
• Using influence ethically in leadership and business
• Influence and LLMs
• What the future of influence might look like

If you’ve ever wondered why people say yes — and how influence can be used ethically to inspire action — this episode is for you.

Subscribe for more conversations on psychology, leadership, technology, and personal growth.

#RobertCialdini #Influence #PsychologyOfInfluence #Persuasion #PreSuasion #BehavioralScience #EthicalPersuasion

Is morality possible without God? Or does the very idea of objective right and wrong require a divine lawgiver? In this episode of The IJK Podcast, Imad Jack Karam sits down with renowned philosopher and theologian Dr. William Lane Craig to explore one of life’s most profound questions: Does morality require God? We discuss:

• What morality really means and how to define it.
• Why Dr. Craig argues that objective morality is grounded in God’s nature.
• The Euthyphro dilemma: Is something good because God commands it, or does God command it because it’s good?
• How to understand the morality of atheists and non-believers.
• The question of moral progress (e.g., slavery and human rights).
• A survey of competing moral theories including: • Moral Platonism (Wielenberg) • Evolutionary Ethics (Ruse) • Utilitarianism / Consequentialism (Bentham, Harris) • Kantian Ethics • Social Contract Theories (Hobbes, Locke) • Constructivism (Korsgaard) • Moral Intuitionism (Moore)
• How moral duties and accountability fit into the discussion.
• Dr. Craig’s personal reflections on his work, faith and current projects.
• and much more...

Whether you’re a theist, atheist, or somewhere in between, this conversation dives deep into philosophy, theology, and ethics — and why morality matters for all of us.

Don’t forget to like, share, and subscribe for more episodes with leading thinkers on philosophy, science, and the human experience.

To learn more about Dr. William Lane Craig and his work, please check: https://www.reasonablefaith.org/

#WilliamLaneCraig #Morality #MoralPhilosophy #MoralityAndGod

In this episode of the IJK Podcast, host Imad Jack Karam sits down with Professor Kartik Hosanagar to explore the hidden ways AI algorithms influence everything from what you see online to the choices you make every day.

Kartik is a Professor of Operations, Information and Decisions at the Wharton School of the University of Pennsylvania, Co-Director of Wharton Human-AI Research, and the author of the acclaimed book, “A Human’s Guide to Machine Intelligence”.

He is an eleven-time recipient of teaching excellence awards at the Wharton School and has been recognized as one of the world’s top 40 business professors under 40.

Kartik’s work focuses on how algorithms are profoundly shaping our choices, our businesses and even our identities.

In this episode focused on AI and algorithms, we unpack real-world examples, ethical dilemmas and practical pitfalls—plus a sneak peek at Kartik’s new “Creative Intelligence” podcast. What you’ll learn:

• Business Reinvention with AI: How companies are leveraging algorithms to drive growth and where they can go wrong

• Filter Bubbles & Personalization: Why your feed isn’t as neutral as you think

• Ethics in AI: Tackling bias, accountability and the tension between automation and human values

• Future of Work: Could AI really shrink the workweek? What it means for identity, purpose and preparation

• Transhumanism & Governance: Will AI redefine what it means to be human? And how do we regulate it for the greater good?

• Kartik’s hopes and worries for our AI-driven future

#AI #Algorithms #KartikHosanagar #AIEthics #futureofwork

In this episode of the IJK Podcast, host Imad Jack Karam is joined by Dr. Sharon Dirckx, a neuroscientist, speaker and author of the fascinating book “Am I Just My Brain?”, to explore one of the most profound questions of our time: What is Consciousness and Are We Really Just Our Brains?

Dr. Sharon holds a PhD in brain imaging from the University of Cambridge and speaks widely across the UK and internationally on the intersection of science, faith, and the human experience.

She has appeared on several BBC programmes in the UK including Radio 2 - Good Morning Sunday, and Radio 4 -Beyond Belief, and has also written for The Times newspaper.

Sharon also works in partnership with organisations such as OCCA - The Oxford Centre for Christian Apologetics, where she is an adjunct lecturer, and her work is dedicated to addressing the big spiritual and philosophical questions people ask today.

In this video, we explore the science of the brain, the mystery of consciousness and whether the mind points to something more than matter.

In this episode of the IJK Podcast, host Imad Jack Karam welcomes Dr. Daniel Erichsen, a leading sleep coach and author who has helped thousands of people around the world break free from chronic insomnia — not by trying harder, but by letting go.

Daniel began his career as a sleep physician, but over time realized that many traditional treatments — sleep hygiene rules, rigid routines, even medications — often failed to address the real problem: the anxiety and effort surrounding sleep itself. That realization led him to become a sleep coach and to develop a radically different approach.

He’s the author of two transformative books, Set It and Forget It and This is Natto, both of which offer practical tools and powerful mindset shifts for those struggling with insomnia. He also runs The Sleep Coach School, a global online platform guiding people away from sleep anxiety and toward peace, trust, and freedom.

In this conversation, we explore:

• Why trying to sleep often makes things worse
• How fear and control fuel chronic insomnia
• What it really means to “befriend wakefulness”
• How to adopt the NATTO mindset: Not Attached To The Outcome

If you’ve been stuck in the cycle of sleepless nights, this episode may just change the way you think about sleep forever.

In this episode of the IJK Podcast, host Imad Jack Karam sits down with Professor John Lennox, a distinguished mathematician, philosopher of science and public intellectual. They explore the nature of Mathematics and thought-provoking ideas in his latest book, 2084: Artificial Intelligence and the Future of Humanity.

As Professor Emeritus of Mathematics at the University of Oxford, Lennox’s work extends beyond numbers and equations—he explores the profound connections between science, philosophy and religion.

He has engaged in thought-provoking debates with leading atheists such as Richard Dawkins and Christopher Hitchens, offering a rigorous yet accessible approach to the deeper questions of meaning, truth, and faith.

This conversation covers:

• The "unreasonable effectiveness of Mathematics" according to Physicist Eugene Wigner
• The mathematical structure of the universe—does it suggest a greater intelligence?
• The relationship between science and faith—are they truly in conflict?
• John Lennox's latest book - 2084: Artificial Intelligence and the Future of Humanity
• AGI, ASI and Transhumanism
• The impact of AI on society and the future of humanity — should we be hopeful or cautious?

Join us with Professor John Lennox for a fascinating discussion that challenges assumptions and provides insightful perspectives on some of life's biggest questions.

In this episode of the IJK Podcast, we’re joined by Candice Elsmore, a strategic advisor with a wealth of experience in scaling startups and scale-ups.

Originally from South Africa, Candice has worked across three continents and has a background that spans investment banking at Goldman Sachs, a chief of staff role overseeing large teams, and scaling an advisory business to success as COO.

Now based in the UAE, Candice helps startups and companies navigate the challenges of growth in the fast-paced GCC market. Join us as we dive into:

• Key lessons for scaling startups
• The process of transitioning from startup to scale-up
• The importance of building the right leadership team
• Balancing funding with profitability
• Operational strategies for sustainable growth
• The role of AI in shaping the future of startups
• The startup ecosystem in the UAE

Whether you’re a founder looking to scale or just interested in learning from an expert in the field, this episode is packed with insights and practical advice. Tune in and don’t forget to subscribe for more episodes on business growth, leadership and innovation.

#CandiceElsmore #Startups #UAEstartups

In this exciting episode of the IJK Podcast, I sit down with ex-Googler AJ Davis, a renowned expert in user experience (UX) and conversion rate optimization (CRO).

AJ has helped powerhouse brands like CVS, Steve Madden and Lululemon transform their websites into revenue-generating machines. With an impressive track record,

AJ founded her own CRO and digital marketing agency, Experiment Zone, after leading UX research on Google Optimize (Yes! she worked at Google!), where she played a pivotal role in shaping and launching the product.

What You’ll Learn in This Episode:

• The fundamentals of CRO and why it’s a game-changer for businesses.
• How to use A/B testing to boost website performance and maximize revenue.
• Real-life examples of small changes that led to BIG results.
• The impact of AI and machine learning on the future of CRO.
• Proven strategies to improve key metrics like average order value and customer lifetime value.

Whether you’re an entrepreneur, a marketer, or someone fascinated by the art and science of optimization, this episode is packed with actionable insights to help you unlock your website's full potential.

To know more about AJ Davis and her CRO services: https://experimentzone.com/

Don’t forget to like, subscribe and share this episode!

#AJDavis #CRO #ABTesting

Living a Life of Meaning and Finding Purpose in Modern Times with Dr. Simon Fokt.

Welcome to the IJK Podcast, where we dive deep into the big questions that shape our lives, society, and the world. In this thought-provoking episode, we explore one of the most profound topics: What does it mean to live a meaningful life?

Our guest is Dr. Simon Fokt, a philosopher, educator, and writer with a PhD in Philosophy from the University of St Andrews. Currently a lecturer at HTW Berlin, Simon has made significant contributions to fields like aesthetics, applied ethics, and metaphilosophy.

He’s also a passionate advocate for bringing philosophy into our daily lives. Together, we uncover how ancient and modern philosophy can guide us toward purpose and fulfillment in an age of rapid change.

Why is the search for meaning timeless? How can philosophy help us navigate today’s challenges? And what practical steps can we take to craft a meaningful existence?

Don’t miss this engaging conversation that will inspire you to reflect on your own path to meaning and purpose.

For more information about Dr. Simon Fokt and his work please check: https://simonfokt.org/

Subscribe to the IJK Podcast for more episodes exploring philosophy, personal growth, and the big ideas shaping our future.

#MeaningfulLife #DrSimonFokt #IJKPodcast

In this episode of the IJK Podcast, I’m excited to host Roberto Alvarez, an international TEDx speaker and a leading advocate for gamification!

Rob is the creator and host of the Professor Game Podcast, where he interviews industry leaders to uncover how gamification drives engagement and builds lasting connections.

In addition to his podcast, Rob serves as an adjunct professor at IE Business School, where he facilitates learning on gamification and other topics within the Operations and Supply Chain Management areas.

Join us as we explore:

• How gamification elevates the customer experience
• Strategies to foster loyalty through game-based solutions
• Practical insights from Rob’s years of experience

Whether you're a business leader, e-learning professional, entrepreneur, or simply curious about the power of gamification,

this episode is packed with valuable takeaways.

To join Rob's exclusive and vibrant community of Gamification enthusiasts, visit: https://www.professorgame.com/IJK

Don’t forget to like, comment, and subscribe for more engaging discussions on innovation, business, and personal growth!

#Gamification #CustomerExperience #RobAlvarez