Dr. Roger Pecina, founder of Afdent, discusses his journey from starting a dental practice in 1977 to building a national recognized business with 20 doctors and 300 employees. He emphasizes the importance of leadership, education, and patient care. Afdent averages 400 new patients monthly per location, compared to the typical 12. Roger highlighted his innovative financing program, which helps patients afford treatments. He credited his faith and family as key influences. Looking ahead, he plans to expand services and improve recruitment and training to maintain high quality and growth.